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brand-voice

Develop or document a complete brand voice and tone system covering voice attributes, tone shifts by context, vocabulary preferences, grammar rules, and copy examples. Use this skill whenever the user wants to define how a brand sounds, write a voice and tone document, audit existing copy for voice consistency, train a team or AI assistant on brand voice, or refine the personality of brand writing. Triggers on brand voice, voice and tone, tone of voice, writing voice, brand personality, copy voice, voice document, voice guidelines, how should we write, voice training, voice audit. Also triggers when the user has copy that 'feels off' and the underlying issue is voice, even if not stated explicitly. On a voice consistency check, this skill owns defining and documenting the voice system; use `editorial-qa` when a specific draft needs checking against an existing system before it publishes.

72

Quality

89%

Does it follow best practices?

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SKILL.md
Quality
Evals
Security

Quality

Content

78%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, actionable instruction-only skill body that assumes Claude's intelligence, delegates detail to two real reference files, and includes a validation checkpoint in its workflow. Minor conciseness trims and more concrete filled examples would push it to the top of the scale.

Suggestions

Tighten rhetorical asides in 'Failure patterns' (e.g. 'Every brand says this. Means nothing.') to recover tokens without losing the guidance.

Add one or two fully filled bad/good example pairs inline in the Layer 4 section so writers have an executable reference before opening the template.

Make the step-7 stress-test checkpoint slightly more procedural (e.g. 're-run on 2 briefs; if any attribute averages below 3, return to step 3').

DimensionReasoningScore

Conciseness

Mostly lean and assumes Claude's competence with no concept-padding, but a few rhetorical asides (e.g. 'Every brand says this. Means nothing.') could be trimmed; not quite maximally tight.

4 / 5

Actionability

Highly concrete guidance — named attribute pairings, a 14-row tone-shift table, granular vocabulary/grammar dials, and a paired-example structure with explicit floor/ceiling — but the examples are structural placeholders rather than filled executable pairs.

4 / 5

Workflow Clarity

Clear 9-step sequence with an explicit validation checkpoint in step 7 (stress-test scoring against attributes, with a below-3 failure threshold) and a feedback loop back to the doc; minor gaps in checkpoint detail keep it just under the top anchor.

4 / 5

Progressive Disclosure

Clear overview with well-signaled, one-level-deep references; bulk detail is split into two real bundle files (voice-document-template.md, voice-frameworks.md), both linked inline and verified to exist with the referenced sections.

5 / 5

Total

17

/

20

Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, comprehensive description that covers concrete actions, natural trigger terms, explicit when-guidance, and conflict disambiguation. It satisfies all four dimensions at the top of the scale.

DimensionReasoningScore

Specificity

Lists multiple concrete actions and the full coverage scope: 'Develop or document a complete brand voice and tone system covering voice attributes, tone shifts by context, vocabulary preferences, grammar rules, and copy examples.'

5 / 5

Completeness

Explicitly answers both 'what' (develop/document a system covering five named layers) and 'when' with concrete trigger phrases ('Use this skill whenever...', 'Triggers on...').

5 / 5

Trigger Term Quality

Comprehensive natural term coverage with synonyms and phrasings users actually say: 'brand voice, voice and tone, tone of voice, writing voice, brand personality, copy voice, voice document, voice guidelines, how should we write, voice training, voice audit.'

5 / 5

Distinctiveness Conflict Risk

Clear niche with distinct triggers and explicit conflict avoidance: 'use `editorial-qa` when a specific draft needs checking against an existing system before it publishes.'

5 / 5

Total

20

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository
rampstackco/claude-skills
Reviewed

Table of Contents

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