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brand-voice

Develop or document a complete brand voice and tone system covering voice attributes, tone shifts by context, vocabulary preferences, grammar rules, and copy examples. Use this skill whenever the user wants to define how a brand sounds, write a voice and tone document, audit existing copy for voice consistency, train a team or AI assistant on brand voice, or refine the personality of brand writing. Triggers on brand voice, voice and tone, tone of voice, writing voice, brand personality, copy voice, voice document, voice guidelines, how should we write, voice training, voice audit. Also triggers when the user has copy that 'feels off' and the underlying issue is voice, even if not stated explicitly.

79

Quality

Does it follow best practices?

Impact

No eval scenarios have been run

SecuritybySnyk

Passed

No known issues

SKILL.md
Quality
Evals
Security

Quality

Content

100%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The content is a tight, assumption-respecting instruction skill: it provides specific numeric and structural guidance, a sequenced workflow with a stress-test validation checkpoint, and clean one-level-deep reference files. It earns top marks across all four content dimensions.

DimensionReasoningScore

Conciseness

The body is lean and assumes competence — it never explains generic concepts Claude already knows (what a brand is, what grammar is) and jumps straight into actionable structure with dense, scannable tables; the few justifying sentences are skill-specific craft guidance rather than padding.

3 / 3

Actionability

Gives concrete numeric targets ("3 to 5 attributes", "8 to 15 contexts", "15 to 25 paired examples"), concrete attribute pairings, a tone-shift table, vocabulary/grammar dials, and a bad/good example structure; per the scoring notes, the absence of code in this instruction-only skill is not penalized since the guidance is specific and actionable.

3 / 3

Workflow Clarity

An 8-step numbered workflow includes an explicit validation gate (step 6 stress-test: "Does it produce on-voice copy? If not, the doc is incomplete") and a failure-patterns section for error recovery, matching the score-3 anchor for clear sequence with feedback loops.

3 / 3

Progressive Disclosure

The overview body is well-organized into clear sections and splits detail into two real, one-level-deep reference files, each clearly signaled with labels ("Fillable template"; "Detailed walkthrough of the Nielsen Norman 4 dimensions, Jung archetypes...") — matching the score-3 anchor with no nested references.

3 / 3

Total

12

/

12

Passed

Description

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is comprehensive and well-constructed: it names concrete capabilities, supplies a rich set of natural trigger terms, and clearly answers both what the skill does and when to use it. Voice is correctly third person with no over-claims.

DimensionReasoningScore

Specificity

Lists multiple specific concrete capability areas ("voice attributes, tone shifts by context, vocabulary preferences, grammar rules, and copy examples") plus the verbs develop/document, write, audit, train, and refine — matching the score-3 anchor rather than the partial score-2 anchor.

3 / 3

Completeness

Explicitly states what it does (develop/document a complete system covering five areas) and when to use it ("Use this skill whenever the user wants to define how a brand sounds, write a voice and tone document, audit existing copy..."), satisfying both halves of the score-3 anchor.

3 / 3

Trigger Term Quality

Provides broad, natural trigger phrases a user would actually say ("brand voice, voice and tone, tone of voice, writing voice, brand personality, copy voice, voice document, voice guidelines, how should we write, voice training, voice audit"), exceeding the score-2 'some relevant keywords' anchor.

3 / 3

Distinctiveness Conflict Risk

Occupies a clear niche (brand voice/tone) with distinct triggers and scoped siblings noted in the body, making it unlikely to fire for the wrong skill — matching the score-3 anchor.

3 / 3

Total

12

/

12

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository
rampstackco/claude-skills
Reviewed

Table of Contents

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.