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content-distribution

Content distribution as a discipline. Owned channels (newsletter, blog, social), earned channels (PR, syndication, mentions), paid channels (boosted posts, syndication networks), and the channel-fit decisions that distinguish strategic distribution from spam-everywhere. Audience-channel matching, content-channel matching, distribution cadence. Triggers on content distribution, channel strategy for content, owned earned paid channels, content amplification, content promotion, audience-channel matching, content-channel matching, distribution cadence, syndication strategy, organic distribution. Also triggers when content is publishing but reach is low, when the team is distributing on every channel without strategy, or when the content program needs a distribution discipline rather than just publication.

Quality

90%

Does it follow best practices?

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Adds up to 20 points to the overall score

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SecuritybySnyk

Passed

No findings from the security scan

The canonical home for this skill is content-distribution in rampstackco/claude-skills

SKILL.md
Quality
Evals
Security

Quality

Content

85%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured strategy skill: highly actionable audits, numeric cadence guidance, a sequenced 12-point framework with validation checklists and a measurement feedback loop, and exemplary progressive disclosure across nine verified reference files. The main weakness is redundancy — the keystone framing and the repurposing distinction are each repeated several times and could be tightened without losing clarity.

Suggestions

State the hope-and-pray / spam-everywhere / channel-fit triad once (in its dedicated section) and only reference it by name in the intro, the 12-consideration framework, and the closing, cutting roughly the repeated framing paragraphs in the opening and closing sections.

Consolidate the three statements of the `content-repurposing` distinction (intro line, suite list, and 'the distinction is load-bearing' paragraph) into one place — the suite list entry already carries it.

Trim the closing section, which restates the 90/10 ratio and re-asks the channel-fit questions already covered by the litmus test and the 12-consideration framework.

DimensionReasoningScore

Conciseness

The body is mostly efficient — it delivers program-specific frameworks, numbers, and failure modes rather than generic marketing explainer content — but the keystone framing (hope-and-pray / spam-everywhere / channel-fit) is re-explained in the intro, its dedicated section, the 12-consideration framework, and the closing, and the distinction from `content-repurposing` is stated three separate times. This matches anchor 3 ('mostly efficient but includes some unnecessary explanation or could be tightened'), not anchor 2's several padded sections and not anchor 4's only minor trimmable instances.

3 / 5

Actionability

For an instruction-only skill the guidance is fully executable: a 4-step audience-channel audit, a litmus test with the exact questions to ask, concrete cadence patterns ("Newsletter weekly. Blog 2-4 posts per week. LinkedIn 3-5 posts per week"), the "0-20% of distribution capacity to paid" mix rule, and explicit when-boosting-fits / when-boosting-fails criteria with named signals (high CTR, organic shares). Specific examples cover the common program types, matching the 5 anchor's 'specific examples cover the common cases'.

5 / 5

Workflow Clarity

Multi-step work is clearly sequenced with checkpoints: an ordered 12-consideration walkthrough ('When designing or auditing a distribution program, walk these 12 considerations'), a symptom-to-diagnosis failure-mode table for error recovery, an explicit measurement feedback loop ('Cuts channels that consistently underperform... Adjusts cadence based on engagement patterns'), and a closing validation checklist of questions. This matches anchor 5's 'checklists for complex processes' with feedback loops; the 4 anchor would lack one of these checkpoint mechanisms.

5 / 5

Progressive Disclosure

The SKILL.md is a clear overview with nine well-signaled, one-level-deep references, each introduced by a 'Detail in [`references/...`]' pointer at the end of its section and indexed again with one-line descriptions in the 'Reference files' section. All nine referenced files exist in the bundle, content is appropriately split (each section summarizes and defers detail), and navigation is easy — matching the 5 anchor exactly.

5 / 5

Total

18

/

20

Passed

Description

91%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: it states the discipline's scope concretely, gives comprehensive natural trigger terms with synonyms, and explicitly pairs the 'what' with a well-formed 'Triggers on...' clause covering both keyword and situational triggers. The only refinement opportunities are expressing capabilities as verb-led actions and sharpening distinctiveness from sibling content-suite skills.

DimensionReasoningScore

Specificity

The description lists several concrete, named capabilities — "Owned channels (newsletter, blog, social), earned channels (PR, syndication, mentions), paid channels (boosted posts, syndication networks)", "Audience-channel matching, content-channel matching, distribution cadence" — with only minor gaps in coverage. It falls short of anchor 5 because the capabilities are stated as noun-phrases of scope rather than the multiple specific concrete actions of the 5-anchor examples, and it is clearly above anchor 3's '1-2 concrete actions' (it names five-plus capability areas).

4 / 5

Completeness

Both halves are explicit: the "what" ("Content distribution as a discipline. Owned channels... earned channels... paid channels... Audience-channel matching, content-channel matching, distribution cadence") and the "when" ("Triggers on... Also triggers when content is publishing but reach is low...") with concrete trigger phrases. This mirrors the 5-anchor example structure exactly; the 4 anchor would require a weaker or less explicit 'when' clause, which is not the case here.

5 / 5

Trigger Term Quality

Trigger coverage is comprehensive with natural phrasing and synonyms: "content distribution, channel strategy for content, owned earned paid channels, content amplification, content promotion... syndication strategy, organic distribution", plus scenario triggers like "content is publishing but reach is low" and "distributing on every channel without strategy". This matches the 5 anchor's comprehensive natural-term coverage with synonyms; nothing common is missing.

5 / 5

Distinctiveness Conflict Risk

The niche is distinct (channel-fit distribution vs. adjacent production/transformation skills) and most triggers are specific to distribution, matching 'mostly distinct; minor overlap risk'. It is not a 5 because the description itself does not delineate the sibling skills (the contrast with content-repurposing lives only in the body), and the fairly broad terms "content promotion" and "content amplification" could also plausibly fire for closely related marketing skills.

4 / 5

Total

18

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

rampstackco/claude-skills

Path

dist/codex/.agents/skills/content-distribution/SKILL.md

Reviewed

Table of Contents

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