content-strategy

Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content governance, or align content production with broader brand and SEO goals. Triggers on content strategy, content plan, editorial strategy, content pillars, content calendar, editorial calendar, topical authority, topic clusters, content governance, content roadmap, content production. Also triggers when the user is about to start producing content without a strategic plan.

Quality

96%

Does it follow best practices?

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Passed

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Quality

Content

92%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-organized, actionable instruction-only skill with a clear sequenced workflow and proper progressive disclosure via two real reference files. The only minor weakness is occasional editorializing prose that slightly inflates the token budget.

Suggestions

Trim editorializing sentences like 'A strong editorial positioning forces choices' and 'Skip layers and the program drifts' to keep the body lean.

Consider moving the 'Failure patterns' list into the strategy template or a reference file so the SKILL.md body stays focused on the framework and workflow.

The 'If required data is unavailable' boilerplate could be shortened to a one-line pointer, as its current form adds tokens Claude does not need.

Dimension	Reasoning	Score
Conciseness	Mostly efficient and assumes Claude's competence, with a few mildly editorializing sentences ('A strong editorial positioning forces choices', 'Skip layers and the program drifts') that could be trimmed without losing value.	4 / 5
Actionability	Provides concrete, specific guidance throughout: per-pillar definition checklists, pillar and format selection criteria with measurable thresholds, cadence options with parameters, per-stage governance questions, and an explicit output structure with named columns.	5 / 5
Workflow Clarity	A clear 8-step workflow with an explicit input-validation checkpoint ('If any are missing, surface that first') and a stated-gap fallback section; the production workflow diagram and failure-pattern list reinforce sequence and error recovery.	5 / 5
Progressive Disclosure	Well-structured overview with one-level-deep references to two real, inline-linked bundle files (content-strategy-template.md, editorial-calendar-template.md); templates are appropriately externalized while the framework stays inline.	5 / 5
	Total	19 / 20 Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, specific description that comprehensively covers capabilities, natural trigger terms, completeness, and distinctiveness. It uses appropriate third-person voice and is concise despite its breadth.

Dimension	Reasoning	Score
Specificity	Lists multiple specific concrete deliverables — 'editorial positioning, content pillars, formats, calendar, governance, and topical authority planning' — giving comprehensive coverage of what the skill produces.	5 / 5
Completeness	Explicitly answers both 'what' (develop a content strategy covering six named areas) and 'when' ('Use this skill whenever the user wants to...', 'Triggers on...') with concrete trigger phrases.	5 / 5
Trigger Term Quality	Comprehensive natural-term coverage including synonyms and variations: 'content strategy, content plan, editorial strategy, content pillars, content calendar, editorial calendar, topical authority, topic clusters, content governance, content roadmap, content production'.	5 / 5
Distinctiveness Conflict Risk	Clear strategic-layer niche with distinct trigger phrases; the body further disambiguates against sibling skills (content-and-copy, landing-page-copy, seo-keyword), minimizing conflict risk.	5 / 5
	Total	20 / 20 Passed

Validation

93%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	15 / 16 Passed

Repository: rampstackco/claude-skills
Path: skills/content-strategy/SKILL.md
Commit: 0479242

Reviewed: 6 days ago

Table of Contents

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