Create or refine a creative brief that bridges discovery and execution. Use this skill whenever the user is starting a new project, kicking off a website, beginning a brand build or redesign, briefing a designer or developer or AI agent, or trying to align a team before building. Triggers on creative brief, design brief, brand brief, project kickoff, kicking off, briefing the team, project intake, design direction, brief the designer, brief the dev, where do we start, how do we start, write a brief, project overview, scope this project, align on direction. Also triggers when the user has a vague idea and needs to make it concrete enough to hand off, even if they do not say 'brief' explicitly.
66
79%
Does it follow best practices?
Impact
—
No eval scenarios have been run
Passed
No known issues
Optimize this skill with Tessl
npx tessl skill review --optimize ./skills/creative-brief/SKILL.mdQuality
Discovery
82%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This description excels at trigger term coverage and completeness, with a very thorough 'Use when' clause and extensive natural language triggers. Its main weaknesses are that the 'what it does' portion is somewhat thin—it says 'create or refine a creative brief' but doesn't enumerate the specific components or outputs—and the very broad catch-all trigger about vague ideas introduces some conflict risk with other planning-oriented skills.
Suggestions
Add more specific concrete actions to the 'what' portion, e.g., 'Defines target audience, brand voice, project goals, deliverables, timeline, and success criteria' to strengthen specificity.
Narrow the catch-all trigger ('vague idea that needs to be concrete') by adding a qualifier like 'in a creative or design context' to reduce overlap with general project management or requirements-gathering skills.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | The description names the domain ('creative brief') and some actions ('create or refine a creative brief that bridges discovery and execution'), but the actual concrete actions are limited—it doesn't list specific deliverables or steps like 'define target audience, outline brand voice, specify deliverables, set project timeline.' The actions are mostly about when to use it rather than what it concretely does. | 2 / 3 |
Completeness | Clearly answers both 'what' (create or refine a creative brief that bridges discovery and execution) and 'when' (explicit 'Use this skill whenever...' clause with detailed trigger scenarios and a comprehensive list of trigger terms). The 'when' guidance is exceptionally thorough. | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural trigger terms including 'creative brief', 'design brief', 'brand brief', 'project kickoff', 'briefing the team', 'project intake', 'where do we start', 'how do we start', 'write a brief', 'scope this project', and even the implicit trigger of having a vague idea. These are terms users would naturally say. | 3 / 3 |
Distinctiveness Conflict Risk | While the creative brief niche is fairly specific, the broad trigger 'when the user has a vague idea and needs to make it concrete enough to hand off' could overlap with project planning, requirements gathering, or general brainstorming skills. Terms like 'project kickoff' and 'scope this project' could also conflict with project management skills. | 2 / 3 |
Total | 10 / 12 Passed |
Implementation
77%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a strong, well-structured skill that provides highly actionable guidance for creating creative briefs. The 10-question framework, elicitation prompts, failure patterns, and clear workflow make it immediately usable. The main weaknesses are moderate verbosity (could be tightened by ~20%) and the absence of bundle files to back up the three referenced documents, which limits the progressive disclosure score.
Suggestions
Provide the referenced bundle files (creative-brief-template.md, voice-and-tone-guide.md, example-brief.md) so the skill's progressive disclosure structure is fully functional.
Consider moving the elicitation prompts and failure patterns into separate reference files to keep the main SKILL.md more concise and overview-focused.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is generally well-written and avoids explaining things Claude already knows, but it's somewhat verbose for what it conveys. The 'When NOT to use' section, the extensive elicitation prompts, and the failure patterns section add useful but somewhat lengthy content. Some tightening is possible (e.g., the failure patterns could be more compressed). | 2 / 3 |
Actionability | Highly actionable: provides a concrete 10-section framework with specific examples (e.g., the objective/signal pairing), exact elicitation questions to ask, specific failure patterns with responses, word count targets (under 1500 words), and a clear output format. The guidance is specific enough to execute without ambiguity. | 3 / 3 |
Workflow Clarity | The 7-step workflow is clearly sequenced with logical progression from reading context → identifying gaps → intake → drafting → stress-testing → delivery → optional handoff. The stress-test step against failure patterns serves as an explicit validation checkpoint before delivery, creating a feedback loop that catches common errors. | 3 / 3 |
Progressive Disclosure | References to three external files (creative-brief-template.md, voice-and-tone-guide.md, example-brief.md) are well-signaled and one level deep. However, no bundle files were provided, so these references are unverifiable. Additionally, the main SKILL.md is fairly long and some content (like the full elicitation prompts or failure patterns) could arguably be split into reference files to keep the overview leaner. | 2 / 3 |
Total | 10 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
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Table of Contents
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