Mostly substantive but verbose: each section ends with a failure vignette, then a dedicated "Common failure modes" section re-lists twelve, then "The framework" re-summarizes twelve considerations, and the closing re-states the thesis — notable redundancy plus motivational prose; not a 1 because it never explains concepts Claude already knows, and not a 3 because the repetition could be tightened.

Concrete, specific guidance throughout — named deliverables (battlecard, demo script, FAQ), exact rollout percentages (1/10/25/50/100), explicit rollback triggers ("Error rate above 1 percent sustained for 5 minutes triggers rollback"), and defined time horizons; for an instruction-only skill the guidance is copy-paste actionable, so absence of code is not penalized.

A sequenced 12-consideration framework with explicit validation checkpoints — rollout health checks gating comms, pre-defined rollback triggers, and declaring success on a stable trend rather than the launch spike — plus feedback loops (monitor→rollback, weekly post-launch triage, adoption-problem diagnosis→fix); not a 2 because checkpoints are explicit, not implicit.

SKILL.md acts as a clear overview with well-signaled one-level-deep references (inline "Detail in [`references/...`]" links plus a consolidated Reference files section); all ten referenced files exist in ./references/ with no nested-reference chains, matching the anchor for clear overview with appropriately split content.

Lists many concrete actions — "Positioning, internal alignment, customer comms, sales enablement, support readiness, rollout strategy, monitoring with pre-defined rollback triggers, post-launch measurement" — matching the anchor for multiple specific concrete actions; not the 2 anchor because it is comprehensive rather than partial.

Explicitly answers both what ("The operational playbook for launching a feature well...") and when ("Triggers on... Also triggers when planning a launch..."), with an explicit Use-when-style trigger clause; not a 2 because the when is explicit, not merely implied.

Natural PM-facing triggers are enumerated ("launch plan, feature launch, launch checklist, ship vs release, rollout strategy, gradual rollout... declared victory too early") plus colloquial ones ("we shipped it but the metric did not move"), giving good coverage of terms users would say; not a 2 because common variations are well represented.

Occupies a clear niche (feature-launch operational discipline) with distinctive triggers like "ship vs release" and "declared victory too early" that are unlikely to fire for adjacent product skills; not a 2 because the triggers are launch-specific rather than broadly overlapping.