landing-page-copy
Write landing page copy with attention to the hero, value proposition, social proof, objection handling, and conversion-focused CTAs. Use this skill whenever the user wants to write a landing page, sales page, hero section, or any conversion-focused web copy. Triggers on landing page, sales page, hero copy, value proposition, headline, subheadline, hero section, CTA copy, conversion copy, opt-in page, squeeze page. Also triggers when the user has a marketing campaign or product launch needing dedicated conversion copy.
68
82%
Does it follow best practices?
Impact
—
No eval scenarios have been run
Passed
No known issues
Quality
Discovery
100%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a strong skill description that excels across all dimensions. It provides specific concrete actions, comprehensive trigger terms that users would naturally use, explicit 'what' and 'when' guidance, and a clearly defined niche in conversion-focused landing page copywriting. The description is well-structured and uses appropriate third-person voice.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions: writing hero sections, value propositions, social proof, objection handling, and conversion-focused CTAs. These are clearly defined copywriting components. | 3 / 3 |
Completeness | Clearly answers both 'what' (write landing page copy with attention to hero, value proposition, social proof, objection handling, CTAs) and 'when' (explicit 'Use this skill whenever...' clause plus a detailed 'Triggers on' list and additional trigger scenarios). | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural terms users would say: 'landing page', 'sales page', 'hero copy', 'value proposition', 'headline', 'subheadline', 'CTA copy', 'conversion copy', 'opt-in page', 'squeeze page', 'product launch'. These are all terms a user would naturally use. | 3 / 3 |
Distinctiveness Conflict Risk | Clearly carved out niche around landing page and conversion-focused web copy. The specific triggers like 'squeeze page', 'opt-in page', 'conversion copy' make it distinct from general copywriting or content writing skills. | 3 / 3 |
Total | 12 / 12 Passed |
Implementation
64%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a solid, well-structured landing page copywriting skill with excellent actionability—strong/weak pattern examples, a concrete output template, and clear framework. Its main weaknesses are moderate verbosity (some sections explain concepts Claude already understands) and a workflow that lacks explicit validation checkpoints. The referenced bundle files don't exist, which undermines the progressive disclosure strategy.
Suggestions
Trim explanatory text that Claude already knows (e.g., what social proof is, what a hero section does) and focus on the specific patterns and anti-patterns that add unique value.
Add explicit validation gates in the workflow, such as 'Review the hero against the weak patterns list—if any match, revise before proceeding to step 5.'
Create the referenced bundle files (references/hero-formulas.md and references/objection-library.md) and move some of the detailed content (e.g., objection types, hero pattern examples) into them to reduce the main file's length.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is well-structured but somewhat verbose for Claude. Sections like the 7-framework breakdown, while useful, include explanations Claude could infer (e.g., explaining what a hero section is, what social proof means). The failure patterns section overlaps with guidance already embedded in each section. Some tightening is possible without losing clarity. | 2 / 3 |
Actionability | The skill provides highly concrete, actionable guidance throughout: specific hero patterns with examples, strong vs. weak CTA copy examples, a structured output template ready for use, and a clear 9-step workflow. The output format section is essentially copy-paste ready for any landing page project. | 3 / 3 |
Workflow Clarity | The 9-step workflow is clearly sequenced and logical, but lacks explicit validation checkpoints or feedback loops. Steps like 'Test the CTA' and 'Pre-publish' are mentioned but without criteria for pass/fail or what to do if the test reveals problems. For a content creation skill this is less critical than for destructive operations, but the workflow would benefit from explicit review gates (e.g., 'If the hero doesn't pass the 3-second test, revise before proceeding'). | 2 / 3 |
Progressive Disclosure | The skill references two external files (hero-formulas.md and objection-library.md) which is good progressive disclosure, but no bundle files are provided so these references are broken. The main file itself is quite long (~200+ lines) and some content (like the detailed objection types or the full output template) could be split into reference files. The 'when to use / when not to use' cross-references to other skills are well done. | 2 / 3 |
Total | 9 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
- Repository
- rampstackco/claude-skills
- Commit
8e70d03
- Reviewed
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