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lead-magnet-design

Designing lead magnets that earn the email. The discipline of building gated content (ebooks, templates, checklists, swipe files, mini-courses, free tools) that delivers genuine standalone value while qualifying the lead and warming them for what comes next. Honest about thin-bait (overpromises, underdelivers), kitchen-sink-resource (everything, helps with nothing), and earned-value-magnet (delivers standalone value while qualifying the lead). Triggers on lead magnet, gated content, opt-in offer, ebook, checklist, template, swipe file, mini-course, free tool, content upgrade, freebie, opt-in, list-building offer. Also triggers when an audience is being asked for an email and the offer attached to that ask needs design discipline, when previous lead magnets converted but did not produce qualified leads, or when a lead magnet is being scoped for the first time.

74

Quality

Does it follow best practices?

Impact

No eval scenarios have been run

SecuritybySnyk

Passed

No known issues

SKILL.md
Quality
Evals
Security

Quality

Content

85%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured methodology skill: actionable templates and gates, a clear sequenced framework with validation checkpoints, and clean one-level-deep progressive disclosure to nine real reference files. The only weakness is structural redundancy — core framings are restated across sections, the recap framework, and the closing.

Suggestions

Eliminate the triple-pass over the core thesis: the thin-bait/kitchen-sink-resource/earned-value framing appears in its own section, consideration #2, and the closing — state it once and reference forward.

Pick either the inline "Detail in…" links or the consolidated "Reference files" list as the primary navigation and drop the duplicate, to cut the body's token footprint without losing discoverability.

Trim or repurpose the "12 considerations" framework so it reads as an operational checklist rather than a restatement of every preceding section, removing the overlap with the dedicated topic sections.

DimensionReasoningScore

Conciseness

Sentences are lean and avoid generic-concept padding, but the thin-bait/kitchen-sink/earned-value thesis and the 12 design topics each appear in a dedicated section, again in the "12 considerations" framework recap, and again in the closing; the "Reference files" list also duplicates the inline "Detail in…" links already present per section — could be tightened.

2 / 3

Actionability

Concrete, usable artifacts are present — literal title templates ("The B2B onboarding email sequence that 3x'd our 14-day activation rate"), per-format quality-gate questions, explicit build/don't-build conditions, and a 12-point ordered checklist — so guidance is actionable; absence of code is not penalized per the instruction-skill scoring note.

3 / 3

Workflow Clarity

The numbered "12 considerations" framework is a clear sequenced checklist with explicit validation gates ("Pass before launching", quality gates "verified before launch") and a redesign feedback loop (the non-subscriber litmus test), matching the clear-sequence-with-validation anchor.

3 / 3

Progressive Disclosure

The body is an overview that points to nine well-signaled, one-level-deep reference files via inline "Detail in…" links plus a consolidated "Reference files" navigation list with descriptions; all nine references were verified to exist and contain no nested .md links.

3 / 3

Total

11

/

12

Passed

Description

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

An excellent description: concrete capabilities, thirteen natural trigger terms, explicit what-and-when guidance, and a clearly bounded niche. Uses third-person/gerund voice throughout with no first- or second-person.

DimensionReasoningScore

Specificity

"building gated content (ebooks, templates, checklists, swipe files, mini-courses, free tools)…qualifying the lead and warming them for what comes next" lists multiple concrete capabilities with six specific format objects, plus distinguishing thin-bait/kitchen-sink-resource/earned-value-magnet — matching the multi-action anchor rather than the single-domain anchor.

3 / 3

Completeness

It answers what ("Designing lead magnets that earn the email") and when with explicit triggers ("Triggers on…", "Also triggers when an audience is being asked for an email…or when a lead magnet is being scoped for the first time"), so it is not capped at 2 for missing trigger guidance.

3 / 3

Trigger Term Quality

"Triggers on lead magnet, gated content, opt-in offer, ebook, checklist, template, swipe file, mini-course, free tool, content upgrade, freebie, opt-in, list-building offer" gives broad, natural-term coverage a user would actually say, matching the good-coverage anchor.

3 / 3

Distinctiveness Conflict Risk

A clear niche is established ("Honest about thin-bait…kitchen-sink-resource…earned-value-magnet") with distinct, magnet-specific triggers, making conflict with adjacent skills unlikely.

3 / 3

Total

12

/

12

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository
rampstackco/claude-skills
Reviewed

Table of Contents

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