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lead-magnet-design

Designing lead magnets that earn the email. The discipline of building gated content (ebooks, templates, checklists, swipe files, mini-courses, free tools) that delivers genuine standalone value while qualifying the lead and warming them for what comes next. Honest about thin-bait (overpromises, underdelivers), kitchen-sink-resource (everything, helps with nothing), and earned-value-magnet (delivers standalone value while qualifying the lead). Triggers on lead magnet, gated content, opt-in offer, ebook, checklist, template, swipe file, mini-course, free tool, content upgrade, freebie, opt-in, list-building offer. Also triggers when an audience is being asked for an email and the offer attached to that ask needs design discipline, when previous lead magnets converted but did not produce qualified leads, or when a lead magnet is being scoped for the first time.

68

Quality

83%

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SKILL.md
Quality
Evals
Security

Quality

Content

71%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-organized, opinionated methodology skill with strong progressive disclosure (every section points to a real reference file) and concrete actionable guidance including worked title examples and a 12-step audit framework. The main weakness is redundancy — the core framing is restated across the intro, keystone, and closing sections, which costs tokens without adding guidance.

Suggestions

Consolidate the thin-bait/kitchen-sink-resource/earned-value framing so it is defined once in the keystone section; have the intro and closing reference it rather than restate it.

Tighten the opening framing paragraphs ('Most lead magnets are bait...'), which add voice but repeat distinctions already made in the keystone section.

Make the validation feedback loop explicit in the 12-consideration framework (e.g., 'If the would-they-pay test fails, redesign and re-test before launch') to lift workflow clarity toward a hard checkpoint pattern.

DimensionReasoningScore

Conciseness

The body is dense and mostly efficient methodology, but the thin-bait/kitchen-sink-resource/earned-value framing is restated in the intro, the keystone section, and the closing, and the format inventory recurs across format selection and quality gates — some tightening would remove redundant tokens. It does not fall to 2 because the content is domain-specific opinionated guidance rather than padding over general knowledge.

3 / 5

Actionability

Concrete, specific guidance throughout — decision criteria for/against building, the 'would they pay' test with named failure modes, worked title patterns that work and to avoid, per-format strengths/weaknesses, and a 12-consideration framework — with minor gaps versus the fully copy-paste-ready anchor at 5.

4 / 5

Workflow Clarity

The 12-consideration framework is a clear sequenced design/audit process with explicit validation gates ('Pass before launching' on the pay test, 'verified before launch' on quality gates) and the data-availability rule as a sanctioned fallback; not a 5 because the validate→fix→retry loop is implied rather than spelled out as a hard feedback loop.

4 / 5

Progressive Disclosure

Clear overview in SKILL.md with each section signaling 'Detail in [`references/...md`]', a dedicated Reference files index describing all 9 bundles, and every linked path resolves to a real one-level-deep file — well-structured and easy to navigate.

5 / 5

Total

16

/

20

Passed

Description

95%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, third-person description that explicitly states both what the skill does and when to trigger it, with comprehensive synonym coverage and explicit boundary guidance against related skills. The only minor gap is that its 'actions' lean conceptual rather than executable, capping specificity at 4.

DimensionReasoningScore

Specificity

Names the domain and several concrete actions/objects — 'building gated content (ebooks, templates, checklists, swipe files, mini-courses, free tools) that delivers genuine standalone value while qualifying the lead and warming them for what comes next' — plus the three failure-pattern distinctions; the actions are conceptual framings rather than executable verbs, so it stops short of the comprehensive-coverage anchor at 5.

4 / 5

Completeness

Explicitly answers both what ('Designing lead magnets that earn the email... building gated content... qualifying the lead') and when ('Triggers on... Also triggers when an audience is being asked for an email... when previous lead magnets converted but did not produce qualified leads, or when a lead magnet is being scoped for the first time') with concrete trigger phrases.

5 / 5

Trigger Term Quality

Comprehensive natural-term coverage with synonyms — 'lead magnet, gated content, opt-in offer, ebook, checklist, template, swipe file, mini-course, free tool, content upgrade, freebie, opt-in, list-building offer' — terms a user would actually say when they need this skill.

5 / 5

Distinctiveness Conflict Risk

Clear niche (lead magnet / gated-content design) with distinct triggers, and it explicitly boundaries calculators and quizzes as separate skills, keeping conflict risk minimal.

5 / 5

Total

19

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository
rampstackco/claude-skills
Reviewed

Table of Contents

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