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logo-design

Generate logo variants for a brand, producing multiple production-grade marks across different architectures (wordmark, lockup, symbol-only, letterform-as-symbol, monogram) with rationale, application specs, and decision-ready presentation. Distinct from `brand-identity`, which produces the complete system (logo plus color, type, voice, applications). Goes deep on the logo specifically: typographic register, symbol approach, application-context discipline (16px favicon, embroidery, signage, motion), and production specs (SVG-ready, single-color, reverse). Triggers on logo design, design a logo, wordmark, monogram, lockup, mark variants, logo iterations, redesign or refine the logo, logo refresh, letterform-as-symbol, and exploring mark variants for an established brand. Does NOT fire for full brand identity (use `brand-identity`), positioning or strategy (use `brand-discovery`), project-wide creative direction (use `creative-direction`), or one-off illustration.

74

Quality

Does it follow best practices?

Impact

No eval scenarios have been run

SecuritybySnyk

Passed

No known issues

SKILL.md
Quality
Evals
Security

Quality

Content

85%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, highly actionable design skill with a sequenced workflow, validation gates, and clean one-level reference navigation. Its only meaningful weakness is conciseness: substantial inline catalogs duplicate content already covered by the reference files.

Suggestions

Tighten the inline enumerations in sections 1–4 (architectures, typographic registers, symbol approaches, application contexts) to brief mentions and defer the full catalogs to their respective reference files, since each already has one.

Consider compressing the per-architecture/per-register prose (typeface lists and example brands) into the references and keeping only the 'How to choose' decision logic inline.

Trim redundant restatements between the framework sections and the Workflow steps (e.g., the application-context test is described in section 4 and again in step 5) to a single canonical statement.

DimensionReasoningScore

Conciseness

The ~200-line body re-enumerates the 5 architectures, 7 typographic registers, 5 symbol approaches, and 9 application contexts inline even though each has a dedicated reference file — mostly efficient and substantive, but could be tightened by deferring catalog detail to the references.

2 / 3

Actionability

Concrete, copy-ready guidance throughout: "Produce 3 to 4 wordmark-only variants", "6 to 12 final variants", "top 3 candidates", "Eliminate variants that fail more than two contexts", plus a 9-field per-variant output spec and exact file paths ("logo-variants.md", "design/logo-variants/").

3 / 3

Workflow Clarity

A clearly sequenced 10-step workflow with explicit validation gates (step 5 application-context test and elimination threshold) and a Failure-patterns section giving error-recovery guidance for the batch generation process.

3 / 3

Progressive Disclosure

A dedicated Reference files section signals all 7 one-level-deep references with descriptions and valid links (verified to exist), the body acts as the framework overview, and navigation is straightforward.

3 / 3

Total

11

/

12

Passed

Description

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A high-quality description: third-person voice, concrete capabilities, explicit trigger terms, and clear disambiguation from sibling skills. It satisfies the what/when/distinctiveness bar without padding.

DimensionReasoningScore

Specificity

Lists multiple concrete actions — "producing multiple production-grade marks across different architectures (wordmark, lockup, symbol-only, letterform-as-symbol, monogram)" plus rationale, application specs, typographic register, symbol approach, and production specs (SVG-ready, single-color, reverse).

3 / 3

Completeness

Explicitly answers both what ("Generate logo variants for a brand…") and when ("Triggers on…"), with a complementary "Does NOT fire for…" clause, satisfying the explicit-trigger requirement.

3 / 3

Trigger Term Quality

Strong natural-term coverage via "Triggers on logo design, design a logo, wordmark, monogram, lockup, mark variants, logo iterations, redesign or refine the logo, logo refresh, letterform-as-symbol" — terms a user would actually say.

3 / 3

Distinctiveness Conflict Risk

Clear niche with explicit disambiguation — "Distinct from `brand-identity`" and routing to `brand-discovery`, `creative-direction` — making conflicts with adjacent skills unlikely.

3 / 3

Total

12

/

12

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository
rampstackco/claude-skills
Reviewed

Table of Contents

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