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logo-design

Generate logo variants for a brand, producing multiple production-grade marks across different architectures (wordmark, lockup, symbol-only, letterform-as-symbol, monogram) with rationale, application specs, and decision-ready presentation. Distinct from `brand-identity`, which produces the complete system (logo plus color, type, voice, applications). Goes deep on the logo specifically: typographic register, symbol approach, application-context discipline (16px favicon, embroidery, signage, motion), and production specs (SVG-ready, single-color, reverse). Triggers on logo design, design a logo, wordmark, monogram, lockup, mark variants, logo iterations, redesign or refine the logo, logo refresh, letterform-as-symbol, and exploring mark variants for an established brand. Does NOT fire for full brand identity (use `brand-identity`), positioning or strategy (use `brand-discovery`), project-wide creative direction (use `creative-direction`), or one-off illustration.

58

Quality

67%

Does it follow best practices?

Impact

No eval scenarios have been run

SecuritybySnyk

Passed

No known issues

Optimize this skill with Tessl

npx tessl skill review --optimize ./skills/logo-design/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

35%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill reads more like a comprehensive design textbook chapter than a concise, actionable skill file. Its greatest strength is thoroughness — it covers mark architecture, typographic registers, symbol approaches, application contexts, and failure patterns comprehensively. However, this thoroughness comes at a severe token cost, with extensive explanation of concepts Claude already understands (typeface categories, what a favicon is, what embroidery constraints are). The reference file structure suggests good progressive disclosure intent, but the main file duplicates most of that content inline.

Suggestions

Move the detailed explanations of typographic registers, symbol approaches, application contexts, and restraint discipline into their respective reference files, keeping only a brief summary table or bullet list in the main SKILL.md

Add a concrete inline example of one completed variant spec (even abbreviated) so Claude can see the exact output format without needing to reference an external file

Add explicit validation gates in the workflow: e.g., 'Before proceeding to step 6, confirm each candidate passes: single-color test ✓, 16px favicon test ✓, silhouette test ✓' with clear pass/fail criteria

Cut explanatory text that teaches design fundamentals (e.g., 'PDF files are a common format' equivalent passages like explaining what Helvetica signals) and replace with terse decision tables mapping inputs to outputs

DimensionReasoningScore

Conciseness

The skill is extremely verbose at ~350+ lines. It extensively explains concepts Claude already knows (what a wordmark is, what a monogram is, what Helvetica is, what a favicon is). The typographic register section reads like a design textbook chapter. The symbol approaches, application contexts, and restraint discipline sections all explain foundational design knowledge at length rather than providing only what Claude wouldn't already know.

1 / 3

Actionability

The workflow provides a clear 10-step process and the output format section gives a concrete per-variant structure with 9 fields. However, there are no executable code examples, no concrete example of a completed variant spec inline, and the guidance remains largely descriptive rather than demonstrating exact outputs. The 'example-variant-spec.md' reference that would provide a concrete example is not available in the bundle.

2 / 3

Workflow Clarity

The 10-step workflow is clearly sequenced and logically ordered. However, validation checkpoints are weak — step 5 mentions testing against application contexts but doesn't specify explicit pass/fail criteria or what to do when variants fail. There's no feedback loop for client review iterations beyond a brief mention in step 10. For a process involving subjective design decisions and multiple rounds of refinement, the workflow lacks explicit decision gates and iteration protocols.

2 / 3

Progressive Disclosure

The skill references 7 separate reference files with clear descriptions and paths, which is good progressive disclosure structure. However, no bundle files are provided, so these references are dead links. More critically, the main SKILL.md contains enormous amounts of content that should be in those reference files — the entire typographic registers section, symbol approaches section, application contexts section, and restraint discipline section are all duplicated inline despite having dedicated reference files listed. The content that should be delegated to references is instead presented in full.

2 / 3

Total

7

/

12

Passed

Description

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is an excellent skill description that excels across all dimensions. It provides highly specific capabilities, comprehensive natural trigger terms, explicit 'when to use' and 'when NOT to use' guidance, and clear differentiation from adjacent skills with named alternatives. The description is thorough without being padded, and uses appropriate third-person voice throughout.

DimensionReasoningScore

Specificity

Lists multiple specific concrete actions and outputs: producing marks across different architectures (wordmark, lockup, symbol-only, letterform-as-symbol, monogram), providing rationale, application specs, decision-ready presentation, and production specs (SVG-ready, single-color, reverse). Also specifies application contexts like 16px favicon, embroidery, signage, motion.

3 / 3

Completeness

Clearly answers both 'what' (generate logo variants across architectures with rationale and specs) and 'when' (explicit trigger terms listed with 'Triggers on...' clause). Also includes explicit negative triggers ('Does NOT fire for...') with redirects to other skills, which further strengthens the 'when' guidance.

3 / 3

Trigger Term Quality

Excellent coverage of natural trigger terms users would say: 'logo design', 'design a logo', 'wordmark', 'monogram', 'lockup', 'mark variants', 'logo iterations', 'redesign or refine the logo', 'logo refresh', 'letterform-as-symbol'. These are terms users would naturally use when requesting logo work.

3 / 3

Distinctiveness Conflict Risk

Exceptionally distinctive. Explicitly differentiates itself from related skills (brand-identity, brand-discovery, creative-direction) with clear boundary statements and redirects. The 'Does NOT fire for' section directly addresses potential conflicts and tells Claude which skill to use instead.

3 / 3

Total

12

/

12

Passed

Validation

90%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation10 / 11 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

10

/

11

Passed

Repository
rampstackco/claude-skills
Reviewed

Table of Contents

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