paid-media-strategy

A discipline for running paid media that does not light money on fire. Hypothesis writing for paid spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what NOT to spend on, attribution reality, and the failure modes that produce expensive lessons. Triggers on paid media strategy, ad budget allocation, channel selection, paid media plan, audit my Google Ads, audit my Meta Ads, scale paid media, kill underperforming campaign, paid media hypothesis, ad spend strategy, attribution reality, performance marketing strategy. Also triggers when a team is asking how to scale paid media, or whether to add a new channel, or how to reallocate spend across channels.

Quality

—

Does it follow best practices?

Impact

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No eval scenarios have been run

Securityby

Passed

No known issues

Quality

Content

85%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a dense, opinionated, actionable playbook that uses one-level-deep references well and presents a clear sequenced framework with a terminal decision rule. Its main weakness is mild verbosity from restating concepts and platform basics Claude already knows.

Suggestions

Tighten the attribution and platform-basics passages (e.g. what iOS 14.5+ / view-through attribution are) since Claude already knows these; keep only the tactical implication.

Trim the 11-consideration framework, which largely restates the preceding sections; consider folding it into a single checklist or moving detail to a reference file.

Add an explicit validate→fix→retry feedback loop for the account-audit workflow so audit steps have a checkpoint rather than a flat list.

Dimension	Reasoning	Score
Conciseness	Mostly efficient and dense with expert heuristics Claude does not intrinsically know (frequency caps, platform reporting gaps, tCPA 30-conversion rule), but it explains some platform basics Claude already knows and the 11-consideration framework restates earlier sections; could be tightened.	2 / 3
Actionability	Concrete, specific, copy-ready guidance throughout — "30+ conversions" threshold for tCPA, "70 to 80% of budget to channels that are working", explicit frequency caps ("Three to four impressions per user per week for Awareness"), exclusion practices; appropriate for an instruction-only skill.	3 / 3
Workflow Clarity	The 11-consideration framework is an explicit ordered sequence culminating in a terminal Scale/Hold/Kill decision with a pre-committed falsification rule, and "What NOT to spend on" functions as an audit checklist.	3 / 3
Progressive Disclosure	SKILL.md is a concise overview; each section links one level deep to a real file in references/ (all seven referenced files exist), and a dedicated "Reference files" section lists each with a one-line description for easy navigation.	3 / 3
	Total	11 / 12 Passed

Description

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is specific, trigger-rich, and complete, explicitly covering both what the skill does and when to invoke it with natural user phrasings. It is clearly distinguishable from adjacent marketing skills.

Dimension	Reasoning	Score
Specificity	Lists many concrete capabilities — "Hypothesis writing for paid spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what NOT to spend on, attribution reality" — rather than vague language.	3 / 3
Completeness	Explicitly answers both what ("A discipline for running paid media...") and when ("Triggers on... Also triggers when a team is asking how to scale paid media, or whether to add a new channel, or how to reallocate spend across channels").	3 / 3
Trigger Term Quality	Rich, natural phrasings a user would actually say: "audit my Google Ads", "audit my Meta Ads", "kill underperforming campaign", "scale paid media", "ad budget allocation", covering common variations.	3 / 3
Distinctiveness Conflict Risk	Niche is clear (paid media spend discipline) with distinct, platform-specific triggers; unlikely to fire for unrelated marketing skills.	3 / 3
	Total	12 / 12 Passed

Validation

93%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	15 / 16 Passed

Repository: rampstackco/claude-skills
Commit: f1bc195

Reviewed: 12 days ago

Table of Contents

Discovery Implementation Validation

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