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seo-content-gap-audit

Audit content gaps and decay using Ahrefs MCP data: missing topics, thin coverage, outdated content, and decaying pages. Use this skill when planning a content roadmap, refreshing a stale catalog, building topical authority, or identifying which existing pages need update versus replacement. Triggers on content gap, content audit, content refresh, content roadmap, decaying content, content decay, topical authority, what topics should we cover, where is competitor content stronger. Also triggers when organic traffic is flat despite consistent publishing.

Quality

92%

Does it follow best practices?

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SecuritybySnyk

Passed

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SKILL.md
Quality
Evals
Security

Quality

Content

86%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, information-dense instruction skill: expert decision rules instead of generic explanation, a concrete workflow with inputs and output contract, and exemplary use of a single one-level-deep reference file. The main gaps are the absence of inline worked examples or explicit data-pull patterns and implicit rather than explicit validation checkpoints in the workflow.

Suggestions

Add one short worked example inline (or a one-line pointer to one in the reference) showing a classified page and its chosen action, to close the actionability gap.

Make one or two validation checkpoints explicit in the workflow (e.g., "Do not classify until the inventory is complete for all URLs") to lift workflow clarity from implicit to explicit checkpoints.

DimensionReasoningScore

Conciseness

The body is dense with audit-specific judgment — thresholds ("publish dates over 18 months", "declining organic clicks over the last 6-12 months", "page 2-3"), a signal-to-action matrix, and failure patterns like the all-create bias and decay-vs-seasonality rule — with no padding explaining concepts Claude already knows. Every section carries non-generic decision criteria, matching the lean anchor-5 example rather than anchor 4's "minor instances of over-explanation".

5 / 5

Actionability

Concrete guidance throughout: named data sources (Ahrefs Content Explorer, competitor top pages via Site Explorer), specific classification criteria per category, a full signal-to-action decision table, and a nine-part output spec. It is not a 5 because the body gives no worked example or explicit query/pull patterns for the MCP tools — those details live in the reference file — leaving minor gaps in executable specificity.

4 / 5

Workflow Clarity

A clear 10-step sequence (charter → inventory → competitor coverage → classify → identify gaps → score → cluster → decide → sequence → handoff) with required inputs up front and a data-unavailability guardrail. It is not a 5 because mid-workflow checkpoints are implicit rather than explicit validate-and-fix loops (e.g., no "verify the inventory is complete before classifying" step); it is not a 3 because the sequence, inputs, and output contract are all explicit.

4 / 5

Progressive Disclosure

Scored against the actual bundle: one real 177-line reference file (references/content-decision-matrix.md) is clearly signaled twice — in workflow step 6 ("See references/content-decision-matrix.md") and in a Reference files section with a one-line description — and is exactly one level deep. The detailed decision tree, effort tables, and worked examples are appropriately split out while the body stays a navigable overview.

5 / 5

Total

18

/

20

Passed

Description

96%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: concrete capability list, explicit use-when triggers with synonyms and natural phrasing, and a clearly defined niche. The only weakness is trigger-term overlap ("content audit", "content gap") with closely related skills in the same suite.

Suggestions

Qualify the overlapping triggers to disambiguate from sibling skills, e.g. prefer "catalog-wide content audit (use seo-content-audit for single-page prune-and-redirect)" style phrasing or move disambiguation into the description itself.

Consider narrowing "content audit" as a trigger term since the body already routes pure prune-and-redirect decisions to seo-content-audit.

DimensionReasoningScore

Specificity

"Audit content gaps and decay using Ahrefs MCP data: missing topics, thin coverage, outdated content, and decaying pages" plus "identifying which existing pages need update versus replacement" lists multiple specific concrete capabilities with comprehensive coverage, matching the anchor-5 example structure. It is not a 4 because the enumerated capability list (missing topics, thin coverage, outdated, decaying, update-vs-replacement) leaves no minor gaps in what the skill does.

5 / 5

Completeness

Explicitly answers both questions: what ("Audit content gaps and decay using Ahrefs MCP data: missing topics, thin coverage, outdated content, and decaying pages") and when ("Use this skill when planning a content roadmap, refreshing a stale catalog, building topical authority, or identifying which existing pages need update versus replacement"). This mirrors the anchor-5 example structure exactly; there is no missing or weakly implied half.

5 / 5

Trigger Term Quality

"Triggers on content gap, content audit, content refresh, content roadmap, decaying content, content decay, topical authority, what topics should we cover, where is competitor content stronger" covers natural phrases, synonyms (content decay / decaying content), and full-sentence triggers like "organic traffic is flat despite consistent publishing". Not a 4 because both synonym coverage and natural user phrasing are present, which is the anchor-5 standard.

5 / 5

Distinctiveness Conflict Risk

The niche is clear (content gap/decay auditing with named data backend), but generic trigger terms like "content audit" and "content gap" overlap with closely related sibling skills the suite itself references (seo-content-audit, seo-keyword-gap-audit), creating minor overlap risk. It is not a 5 because those trigger collisions with near-neighbor skills exist; it is not a 3 because the Ahrefs-MCP framing and decay/update-versus-replacement scope keep it mostly distinct.

4 / 5

Total

19

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository

rampstackco/claude-skills

Path

skills/seo-content-gap-audit/SKILL.md

Reviewed

Table of Contents

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