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seo-offpage

Plan and execute off-page SEO including link building, digital PR, brand mentions, citation building, and external authority signals. Use this skill whenever the user wants to build backlinks, plan a digital PR campaign, list local citations, run guest post outreach, develop linkable assets, recover lost links, or audit a backlink profile for risk. Triggers on link building, backlinks, digital PR, brand mentions, citation building, guest post, outreach, linkable asset, broken link building, HARO, podcast outreach, off-page SEO, anchor text, link velocity, toxic backlinks, disavow. Also triggers when the user is trying to grow domain authority or earn coverage.

67

Quality

82%

Does it follow best practices?

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SecuritybySnyk

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SKILL.md
Quality
Evals
Security

Quality

Content

71%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, lean skill body that effectively pushes detail into two real reference files and sequences the off-page workflow with a data-gap checkpoint. Its main weakness is actionability: beyond the strategy allocations it is prose guidance pointing to templates rather than copy-ready artifacts or commands.

Suggestions

Add at least one concrete inline outreach template or a worked example (e.g. a short value-first guest-post pitch) so Claude has executable copy rather than only a pointer to references.

Tighten the overlap between the 'Outreach' workflow step and the 'Generic outreach templates' failure pattern — state the personalization rule once instead of in both places.

Add explicit success thresholds to step 6 (e.g. 'referring domains gained per month' target ranges by site age) so the tracking step has a pass/fail checkpoint rather than only metrics to watch.

DimensionReasoningScore

Conciseness

The body is efficient and assumes competence (no definitions of what a backlink or citation is), but a few phrases pad slightly, e.g. 'Personalized, value-first. Generic templated pitches damage the brand more than they help' restates the failure-patterns section; minor trimming possible. Not a 5 because a handful of sentences re-explain the same point across Workflow and Failure patterns.

4 / 5

Actionability

Guidance is concrete in places (e.g. 'A new site typically goes 70/20/10/0', 'list 50 to 100 potential partner sites', 'If 40 percent of your inbound anchors are...') but as an instruction-only skill it lacks the specific executable artifacts a user can run — output defaults to prose templates living in references rather than commands or worked examples inline. It sits above 2 (more than high-level hints) but below 4 (mostly executable).

3 / 5

Workflow Clarity

A clear 7-step sequence (audit → define goal → pick mix → prospect → outreach → track → audit/disavow) with the data-availability rule acting as a validation checkpoint ('state the gap per the data-availability rule') and the disavow step gated on 'real evidence of harm.' Minor gap: step 6 tracking lacks explicit pass/fail thresholds, keeping it just below a 5.

4 / 5

Progressive Disclosure

SKILL.md is a well-organized overview with a dedicated 'Reference files' section signaling two real one-level-deep references ([references/outreach-templates.md] and [references/linkable-assets-guide.md], both present and valid); detail is appropriately split out and navigation is explicit.

5 / 5

Total

16

/

20

Passed

Description

93%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, comprehensive description that explicitly covers what the skill does, when to use it, and the natural trigger phrases a user would say. It is specific, distinguishable from sibling SEO skills, and follows the third-person voice convention.

DimensionReasoningScore

Specificity

Lists multiple concrete actions — 'build backlinks, plan a digital PR campaign, list local citations, run guest post outreach, develop linkable assets, recover lost links, or audit a backlink profile for risk' — giving comprehensive coverage of off-page SEO activities.

5 / 5

Completeness

Clearly answers both 'what' (the enumerated capabilities) and 'when' via an explicit 'Use this skill whenever...' clause followed by 'Triggers on...' and 'Also triggers when...', satisfying the highest anchor with concrete trigger phrases.

5 / 5

Trigger Term Quality

Comprehensive natural keywords including synonyms and tool/domain terms: 'link building, backlinks, digital PR, brand mentions, citation building, guest post, outreach, linkable asset, broken link building, HARO, podcast outreach, off-page SEO, anchor text, link velocity, toxic backlinks, disavow' plus 'grow domain authority or earn coverage.'

5 / 5

Distinctiveness Conflict Risk

Occupies a clear off-page SEO niche with distinct trigger vocabulary (backlinks, HARO, disavow, link velocity) unlikely to fire for adjacent skills like on-page or technical SEO; minimal conflict risk.

5 / 5

Total

20

/

20

Passed

Validation

87%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation14 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

referenced_paths_exist

Referenced path issues: 1 missing, 1 deeper-than-1-level

Warning

Total

14

/

16

Passed

Repository
rampstackco/claude-skills
Reviewed

Table of Contents

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