seo-offpage
Plan and execute off-page SEO including link building, digital PR, brand mentions, citation building, and external authority signals. Use this skill whenever the user wants to build backlinks, plan a digital PR campaign, list local citations, run guest post outreach, develop linkable assets, recover lost links, or audit a backlink profile for risk. Triggers on link building, backlinks, digital PR, brand mentions, citation building, guest post, outreach, linkable asset, broken link building, HARO, podcast outreach, off-page SEO, anchor text, link velocity, toxic backlinks, disavow. Also triggers when the user is trying to grow domain authority or earn coverage.
63
75%
Does it follow best practices?
Impact
—
No eval scenarios have been run
Passed
No known issues
Optimize this skill with Tessl
npx tessl skill review --optimize ./skills/seo-offpage/SKILL.mdQuality
Discovery
100%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is an excellent skill description that comprehensively covers specific capabilities, provides explicit trigger guidance with a rich set of natural keywords, and clearly delineates its scope to off-page SEO. It uses proper third-person voice and follows the best practices demonstrated in the rubric's good examples. The only minor concern is that the description is somewhat long, but the detail is substantive rather than padded.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions: link building, digital PR, brand mentions, citation building, guest post outreach, linkable asset development, lost link recovery, backlink profile auditing. Very comprehensive and actionable. | 3 / 3 |
Completeness | Clearly answers both 'what' (plan and execute off-page SEO including link building, digital PR, etc.) and 'when' (explicit 'Use this skill whenever...' clause with detailed trigger scenarios, plus a dedicated 'Triggers on' list). | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural terms users would say, including common variations like 'backlinks', 'guest post', 'HARO', 'toxic backlinks', 'disavow', 'domain authority', 'anchor text', 'broken link building', and 'podcast outreach'. These are terms real users would naturally use. | 3 / 3 |
Distinctiveness Conflict Risk | Clearly scoped to off-page SEO specifically, with distinct triggers like 'backlinks', 'HARO', 'disavow', 'link velocity', and 'citation building' that are unlikely to conflict with on-page SEO, technical SEO, or content creation skills. | 3 / 3 |
Total | 12 / 12 Passed |
Implementation
50%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a well-structured strategic skill that provides a solid framework for off-page SEO planning. Its main strengths are the clear 4-strategy taxonomy and the logical workflow sequence. However, it lacks concrete, executable artifacts (specific tool commands, actual template examples, threshold values) that would make it immediately actionable, and the referenced bundle files are missing, weakening the progressive disclosure structure.
Suggestions
Add at least one concrete, copy-paste-ready outreach template inline (even a short one) rather than deferring all examples to a missing reference file.
Include specific validation checkpoints in the workflow, e.g., 'If toxic link ratio exceeds 5% of referring domains, proceed to disavow step before outreach' or 'Verify anchor text distribution before launching new campaigns.'
Provide the referenced bundle files (references/outreach-templates.md and references/linkable-assets-guide.md) or inline their key content to make the skill self-contained.
Tighten the 4-strategy descriptions by removing the Strength/Cost/Volume annotations and condensing each to 2-3 lines — Claude can infer trade-offs from the tactic descriptions.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The content is reasonably well-organized but includes some unnecessary elaboration. The 'Strength/Cost/Volume' annotations for each strategy type add bulk that Claude could infer. The failure patterns section, while useful, is somewhat verbose. Several sections like 'Required inputs' and 'When NOT to use' could be tightened. | 2 / 3 |
Actionability | The skill provides a clear strategic framework and workflow steps, but lacks concrete executable examples. There are no specific commands, code snippets, API calls, or copy-paste-ready outreach templates inline. Guidance like 'build the prospecting list' and 'personalized, value-first outreach' is directional rather than executable. The references to outreach templates and linkable assets guide help but aren't provided in the bundle. | 2 / 3 |
Workflow Clarity | The 7-step workflow is clearly sequenced and logically ordered, but lacks explicit validation checkpoints or feedback loops. Steps like 'audit the current profile' don't specify what thresholds trigger action, and there's no 'if X then Y' decision logic. The quarterly disavow review is mentioned but not structured as a validation gate within the workflow. | 2 / 3 |
Progressive Disclosure | The skill references two external files (outreach-templates.md and linkable-assets-guide.md) which is good progressive disclosure design, but these files are not provided in the bundle, making the references unverifiable. The main body itself is fairly long and some content (like the detailed strategy descriptions) could potentially be split into reference files to keep the overview leaner. | 2 / 3 |
Total | 8 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
- Repository
- rampstackco/claude-skills
- Commit
8e70d03
- Reviewed
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