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seo-offpage

Plan and execute off-page SEO including link building, digital PR, brand mentions, citation building, and external authority signals. Use this skill whenever the user wants to build backlinks, plan a digital PR campaign, list local citations, run guest post outreach, develop linkable assets, recover lost links, or audit a backlink profile for risk. Triggers on link building, backlinks, digital PR, brand mentions, citation building, guest post, outreach, linkable asset, broken link building, HARO, podcast outreach, off-page SEO, anchor text, link velocity, toxic backlinks, disavow. Also triggers when the user is trying to grow domain authority or earn coverage.

Quality

90%

Does it follow best practices?

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SecuritybySnyk

Passed

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SKILL.md
Quality
Evals
Security

Quality

Content

78%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, instruction-only skill: the four-strategy framework, failure patterns, and output format are specific and actionable, and progressive disclosure is exemplary with real, one-level-deep reference files. The workflow would benefit from explicit validation checkpoints, and a few steps and one redundancy could be tightened.

Suggestions

Add an explicit verification checkpoint in the workflow (e.g., after building the prospecting list, confirm each target meets relevance and quality criteria before outreach) so the sequence has a clear validate-and-fix loop.

Make directional steps executable: replace "identify what assets to build based on what gets linked in your category" with a concrete procedure, such as pulling top-linked pages for 3-5 category competitors from the backlink tool and categorizing the asset types.

Deduplicate the disavow guidance — keep the evidence-of-harm rule in workflow step 7 and trim its restatement in the failure patterns section.

DimensionReasoningScore

Conciseness

The body is lean with no explanation of concepts Claude already knows, but contains minor redundancy — the disavow caution appears both in workflow step 7 ("Disavow only when there is real evidence of harm") and again in failure patterns ("Treating disavow as a routine cleanup tool"). Fits anchor 4 (efficient, minor trims possible), not 5 due to the repetition.

4 / 5

Actionability

Concrete heuristics are present ("A new site typically goes 70/20/10/0", "list 50 to 100 potential partner sites", anchor-text ordering, a named output file with a 7-part structure), but several steps remain directional rather than executable — e.g., "identify what assets to build based on what gets linked in your category". Mostly executable guidance with minor gaps, matching anchor 4.

4 / 5

Workflow Clarity

A clear 7-step sequence exists with a data-gap checkpoint in step 1, tracking metrics in step 6, and a quarterly audit loop in step 7, but there are no explicit error-recovery or verification checkpoints between steps. Fits anchor 4 (clear sequence, most checkpoints present, minor validation gaps); the destructive/batch cap does not apply since no destructive or batch operations are involved.

4 / 5

Progressive Disclosure

The body is a well-organized overview with two clearly signaled one-level-deep references (references/outreach-templates.md and references/linkable-assets-guide.md), both verified to exist on disk and free of nested references. Matches anchor 5 (clear overview, well-signaled references, easy navigation).

5 / 5

Total

17

/

20

Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is exemplary: it states concrete capabilities in third person, provides an explicit 'Use this skill whenever...' trigger clause, and covers natural trigger terms comprehensively with synonyms. It clearly delineates the off-page niche with minimal overlap risk against sibling SEO skills.

DimensionReasoningScore

Specificity

"Plan and execute off-page SEO including link building, digital PR, brand mentions, citation building, and external authority signals" lists multiple concrete capabilities with third-person voice and no padding; coverage is comprehensive with no minor gaps, matching the anchor 5 example's structure.

5 / 5

Completeness

Explicitly answers both what ("Plan and execute off-page SEO including...") and when ("Use this skill whenever the user wants to build backlinks, plan a digital PR campaign, list local citations...") with concrete trigger phrases, exactly matching the anchor 5 pattern.

5 / 5

Trigger Term Quality

Triggers span the full natural vocabulary of the domain — "link building, backlinks, digital PR, brand mentions, citation building, guest post, outreach, linkable asset, broken link building, HARO, podcast outreach, off-page SEO, anchor text, link velocity, toxic backlinks, disavow" plus "grow domain authority or earn coverage" — comprehensive synonym coverage users would actually say.

5 / 5

Distinctiveness Conflict Risk

Clear niche (off-page SEO) with distinct triggers such as disavow, HARO, link velocity, and anchor text that adjacent on-page, technical, or keyword-research skills would not claim; minimal conflict risk.

5 / 5

Total

20

/

20

Passed

Validation

87%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 14 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

referenced_paths_exist

Referenced path issues: 1 missing, 1 deeper-than-1-level

Warning

Total

14

/

16

Passed

Repository

rampstackco/claude-skills

Path

skills/seo-offpage/SKILL.md

Reviewed

Table of Contents

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