SEO & GEO (Generative Engine Optimization) for websites. Analyze keywords, generate schema markup, optimize for AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude) and traditional search (Google, Bing). Use when user wants to improve search visibility, search optimization, search ranking, AI visibility, ChatGPT ranking, Google AI Overview, indexing, JSON-LD, meta tags, or keyword research.
95
92%
Does it follow best practices?
Impact
96%
1.31xAverage score across 6 eval scenarios
Advisory
Suggest reviewing before use
Quality
Discovery
100%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is an excellent skill description that clearly defines its domain (SEO & GEO), lists specific concrete actions, names relevant platforms, and includes a comprehensive 'Use when...' clause with diverse trigger terms. It uses proper third-person voice throughout and covers both traditional and AI search optimization, making it highly distinctive and easy for Claude to select appropriately.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions: 'Analyze keywords', 'generate schema markup', 'optimize for AI search engines' and 'traditional search', with named platforms (ChatGPT, Perplexity, Gemini, Copilot, Claude, Google, Bing). | 3 / 3 |
Completeness | Clearly answers both 'what' (analyze keywords, generate schema markup, optimize for AI and traditional search engines) and 'when' with an explicit 'Use when...' clause listing numerous trigger scenarios. | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural terms users would say: 'search visibility', 'search optimization', 'search ranking', 'AI visibility', 'ChatGPT ranking', 'Google AI Overview', 'indexing', 'JSON-LD', 'meta tags', 'keyword research', 'SEO', 'schema markup'. These span both technical and casual user language. | 3 / 3 |
Distinctiveness Conflict Risk | Occupies a clear niche around SEO/GEO optimization with distinct triggers like 'schema markup', 'JSON-LD', 'AI visibility', 'ChatGPT ranking', and 'Google AI Overview' that are unlikely to conflict with other skills. | 3 / 3 |
Total | 12 / 12 Passed |
Implementation
85%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a well-structured, highly actionable skill that provides concrete commands, templates, and a clear multi-step workflow with proper validation. The progressive disclosure is excellent with well-organized references. The main weakness is moderate verbosity—the 'Use this for' annotations and some explanatory text could be trimmed to improve token efficiency.
Suggestions
Remove the 'Use this for' annotations after each command—Claude can infer when to use each command from context, and this would save significant tokens.
Trim the introductory paragraph and Quick Reference section; the GEO definition and 'Key Insight' are largely redundant given the skill description and the detailed content that follows.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is fairly comprehensive but includes some unnecessary explanations (e.g., 'AI search engines don't rank pages - they cite sources' is somewhat obvious in context, and the 'Use this for' annotations after each command add bulk). The GEO methods table and platform-specific sections are information-dense and earn their tokens, but overall it could be tightened by ~20%. | 2 / 3 |
Actionability | Provides fully executable bash commands, concrete JSON-LD schema examples, HTML meta tag templates, and specific WebSearch queries. The checklist items, schema validation URLs, and report template are all copy-paste ready and immediately usable. | 3 / 3 |
Workflow Clarity | Clear 5-step sequential workflow (Audit → Research → GEO → Traditional SEO → Validate & Monitor) with explicit validation steps in Step 5 (schema validation, indexing checks). The report template serves as a verification checklist, and the workflow naturally builds from analysis to implementation to validation. | 3 / 3 |
Progressive Disclosure | Excellent structure with a concise overview in SKILL.md and well-signaled one-level-deep references to detailed materials (platform-algorithms.md, geo-research.md, schema-templates.md, seo-checklist.md, tools-and-apis.md, case study). The main file provides enough to act on while clearly pointing to deeper resources. | 3 / 3 |
Total | 11 / 12 Passed |
Validation
100%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 11 / 11 Passed
Validation for skill structure
No warnings or errors.
b18c6e6
Table of Contents
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