Apply interface craft when building or reviewing UI - motion, easing, timing, springs, component feel, and visual foundations. Use when building a component, animation, transition, hover or press state, modal, drawer, toast, or when polishing an interface so it feels right. Says "make this feel better", "add an animation", "polish the UI", "review this component".
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In a world where most software works well enough, feel is the differentiator. Most of what makes an interface feel right is detail the user never consciously notices - the aggregate of small correct choices. Build for that aggregate.
Answer these in order before writing any animation.
The deciding factor is frequency. The more often a user sees it, the less it should move.
| How often the user sees it | Decision |
|---|---|
| 100+ times/day (shortcuts, command palette) | No animation, ever |
| Tens of times/day (hover, list nav) | Remove or drastically reduce |
| Occasional (modals, drawers, toasts) | Standard animation |
| Rare or first-time (onboarding, celebration) | Room for delight |
Never animate a keyboard-initiated action. It repeats all day; animation makes it feel slow and disconnected from the keypress.
Every animation needs an answer to "why does this move?" Valid ones: spatial consistency (enters and exits the same edge), state change, feedback (a press that confirms the interface heard you), or preventing a jarring appear/disappear. "It looks cool" is not a purpose for anything the user sees often.
ease-out (fast start, feels responsive).ease-in-out.ease.linear.Never use ease-in for UI. It delays the first moment of movement - exactly
when the user is watching - so a 300ms ease-in dropdown feels slower than a
300ms ease-out one. The built-in curves are weak; use stronger custom ones:
--ease-out: cubic-bezier(0.23, 1, 0.32, 1); /* UI interactions */
--ease-in-out: cubic-bezier(0.77, 0, 0.175, 1); /* on-screen movement */
--ease-drawer: cubic-bezier(0.32, 0.72, 0, 1); /* iOS-like drawer */| Element | Duration |
|---|---|
| Button press feedback | 100-160ms |
| Tooltip, small popover | 125-200ms |
| Dropdown, select | 150-250ms |
| Modal, drawer | 200-500ms |
Keep frequent, interactive UI under 300ms; the modal and drawer range above (up to 500ms) is the deliberate exception for occasional, first-time surfaces. Perceived speed is real: a faster spinner makes a load feel faster at the same load time, and an instant tooltip after the first one makes a whole toolbar feel quick.
Springs settle on physics, not a fixed duration, so they feel alive and, unlike CSS keyframes, keep their velocity when interrupted. Reach for them on drag and gesture interactions the user can reverse mid-motion, and on decorative, mouse-tracked motion. Keep bounce subtle (0.1 to 0.3) and usually absent - save it for drag-to-dismiss and playful moments, not functional UI.
transform: scale(0.97) on
:active with a ~160ms ease-out transition. Subtle (0.95 to 0.98); it makes
the interface feel like it is listening.scale(0). Nothing real appears from nothing. Start at
scale(0.9) or higher plus opacity so the entrance has shape.prefers-reduced-motion. Drop or shorten non-essential motion.When reviewing UI code, output a single markdown table, one row per issue, with
Before | After | Why. Do not use separate "Before:" / "After:" lines.
| Before | After | Why |
|---|---|---|
transition: all 300ms | transition: transform 200ms ease-out | Name exact properties; avoid all |
transform: scale(0) | scale(0.95); opacity: 0 | Nothing appears from nothing |
ease-in on a dropdown | strong ease-out | ease-in reads as sluggish |
no :active state | scale(0.97) on :active | Presses must feel responsive |
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