CtrlK
BlogDocsLog inGet started
Tessl Logo
SkillPublic

product-led-seo

Use when asked to "product-led SEO", "programmatic SEO", "build programmatic pages", "organic acquisition for product", "decide if SEO is worth it", or "optimize for AI search". Helps evaluate whether SEO fits your business model and how to approach it as a product, not just marketing. The Product-Led SEO framework (created by Eli Schwartz) treats SEO as building products for search users.

Quality

63%

Does it follow best practices?

Run evals on this skill

Adds up to 20 points to the overall score

View guide
SecuritybySnyk

Passed

No findings from the security scan

Fix and improve this skill with Tessl

tessl review fix ./.agents/skills/product-led-seo/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

40%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body reads as a framework summary rather than an operational skill: it explains what Product-Led SEO is and when to apply it, but gives Claude almost no executable process for evaluation, strategy development, or programmatic page building. Generic template sections and duplicated link lists further dilute an otherwise concise overview.

Suggestions

Add a concrete evaluation workflow, e.g., numbered steps with diagnostic questions for deciding whether an SEO journey exists (search-volume evidence, searcher intent mapping, transaction path from search to conversion) so the "decide if SEO is worth it" use case is actionable.

Provide specific guidance for the "build programmatic pages" use case: how to identify page opportunities, template structure, and internal-linking/validation checkpoints.

Delete the generic "Domain Context" and "Input Requirements" filler sections and merge the duplicate "Resources" and "Further Reading" sections into one, fixing the heading hierarchy so no H2 precedes the H1.

DimensionReasoningScore

Conciseness

The framework explanation itself is tight, but two sections are generic template filler ("This skill implements a proven product management framework. The approach combines best practices from industry leaders" and the boilerplate "Input Requirements" bullets), and "Resources" near-duplicates "Further Reading". This matches anchor 3 (mostly efficient with some unnecessary explanation that could be trimmed) rather than 2, since the padding is confined to short sections.

3 / 5

Actionability

The body offers one useful reframing heuristic ("What is the user searching for, and what product experience will satisfy that search?") and when/when-not criteria, but no concrete process for evaluating SEO fit, building programmatic pages, or assessing AI-search impact. This matches anchor 2 (minimal concrete guidance; high-level hints missing the specific steps to execute).

2 / 5

Workflow Clarity

The skill claims multi-step use cases ("Decide if SEO is worth investing in", "Develop an SEO strategy", "Build programmatic pages") but provides no sequence, checkpoints, or evaluation steps for any of them; only when/when-not decision lists exist. This matches anchor 2 (rough decision structure present but many gaps) rather than 1, since the when/when-not lists give coherent decision guidance.

2 / 5

Progressive Disclosure

There are no bundle files and the body is short (~55 lines) with clear section headers, so per the rubric's short-skill guidance it can score well. Minor organization gaps keep it at anchor 4 rather than 5: H2 sections ("Domain Context", "Input Requirements") appear before the "# Product-Led SEO" H1, and the "Resources" and "Further Reading" sections are near-duplicates.

4 / 5

Total

11

/

20

Passed

Description

70%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A well-crafted description with an explicit and natural trigger list and a clearly framed niche framework. The main weaknesses are the soft, incomplete statement of what the skill actually does and a couple of missing common synonyms in the trigger terms.

Suggestions

Replace the vague "Helps evaluate... and how to approach it" with the concrete activities the skill performs, e.g., "Evaluates whether an SEO journey exists for your business, identifies programmatic page opportunities, and frames an SEO strategy as searcher-intent products."

Add common trigger variations users might say, such as "SEO strategy", "AI Overviews", "GEO", or "is SEO worth the investment", to broaden natural keyword coverage.

DimensionReasoningScore

Specificity

The description names the domain and two fairly concrete actions ("Helps evaluate whether SEO fits your business model", "how to approach it as a product"), but does not comprehensively cover the skill's actions such as strategy development, programmatic page building, or AI-search evaluation. It fits anchor 3 (domain plus 1-2 concrete actions, not comprehensive) rather than 4, which requires several specific listed actions.

3 / 5

Completeness

The 'when' is fully explicit with concrete trigger phrases ("Use when asked to..."), and the 'what' is present ("Helps evaluate whether SEO fits your business model and how to approach it as a product"), but the 'what' is soft and could be more specific about what the skill actually does. This sits between anchors 4 and 5, closer to 4.

4 / 5

Trigger Term Quality

Six natural quoted trigger phrases ("product-led SEO", "programmatic SEO", "build programmatic pages", "organic acquisition for product", "decide if SEO is worth it", "optimize for AI search") that users would realistically say. A few common synonyms are missing (e.g., "SEO strategy", "AI Overviews", "GEO/AEO", "rank on Google"), so it matches anchor 4 rather than the comprehensive anchor 5.

4 / 5

Distinctiveness Conflict Risk

The description names a specific framework ("The Product-Led SEO framework (created by Eli Schwartz)") with distinctive quoted triggers, creating a clear niche. There is minor overlap risk with a generic SEO/marketing strategy skill on broader phrases like "decide if SEO is worth it", matching anchor 4 rather than 5.

4 / 5

Total

15

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

saski/arnesto

Path

.agents/skills/product-led-seo/SKILL.md

Reviewed

Table of Contents

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.