startup-founder-skills

When the user needs to create or improve content that shapes how candidates and the public perceive the company as a place to work.

When the user wants to research customer pain points, complaints, or sentiment using review platforms like Trustpilot, G2, Capterra, or app stores. Also use when the user mentions "what are users saying", "competitor reviews", "pain points", or "voice of customer research".

When the user needs to prepare for SOC 2, build a compliance roadmap, assess security posture, quantify security risk, or says "we need SOC 2", "security audit", "compliance", "enterprise customer wants SOC 2", "CISO advice".

When a founder needs to write partnership or BD emails, craft integration pitches, or create co-marketing proposals. Activate when the user mentions partnerships, business development, integration proposals, co-marketing, channel partnerships, or strategic alliances.

When the user needs to decide what to build, cut, and defer for a first release or minimum viable version of a product or feature.

When the user needs to plan or execute a product launch — including pre-launch content sequences, launch funnels, JV/affiliate launches, cart open/close strategy, or evergreen launch funnels.

When the user wants to monitor reviews, mentions, and community sentiment about their own product. Also use when the user mentions "track our reviews", "what are people saying about us", "brand monitoring", "reputation management", or "review alerts".

When the user needs to choose between technologies, frameworks, or tools — or says "which framework should I use", "compare X vs Y", "should we migrate from X to Y", "what database should I use", "calculate TCO".

When the user wants to host a tech event, meetup, workshop, or community gathering — especially using Luma. Also use when the user mentions "host an event", "meetup", "workshop", "Luma event", or "community event".

When the user needs to write recruiting outreach messages to attract passive candidates or request referrals.

When the user needs to define a product feature, write a product requirements document, or translate an idea into a structured spec.

When the user needs to analyze, categorize, or extract actionable insights from customer feedback across multiple sources, especially feature requests.

When the user needs to create SOPs, playbooks, runbooks, or other operational documentation that defines how a recurring process should be executed.

When the user needs to draft, review, or update a privacy policy for their product, or needs to understand data privacy obligations across jurisdictions.

When a founder needs to write cold emails or LinkedIn messages to prospects, partners, or investors. Activate when the user mentions cold email, outbound, prospecting, LinkedIn outreach, or needs help getting replies from people who don't know them.

When the user wants to get press coverage, appear on podcasts, or build relationships with journalists and content creators. Also use when the user mentions "podcast guesting", "press outreach", "PR", "media exposure", "get on podcasts", or "journalist outreach".

When the user needs to build a LinkedIn authority system, create social content strategy, define content pillars, write posts, or establish thought leadership positioning. Activate on "LinkedIn strategy," "content pillars," "what should I post," or "build my personal brand."

When the user needs to organize product initiatives into a prioritized, time-sequenced plan with outcomes and dependencies.

When the user wants to set up ongoing tracking of competitor activity — pricing changes, feature launches, hiring signals, content, or public mentions. Also use when the user mentions "track competitors", "what are competitors doing", "competitor alerts", or "market watch".

When the user needs a security assessment — threat modeling, vulnerability review, auth flow audit, dependency scanning, or says "is this secure", "review for vulnerabilities", "threat model", "security audit", "pen test prep".

When the user needs to identify at-risk accounts, understand why customers are leaving, reduce churn rate, build health scores, design save plays, or create win-back campaigns.

When the user needs to review an existing contract, assess risk in proposed terms, or evaluate a contract before signing.

When the user needs to design an interview process, create interview questions, build scorecards, calibrate interviewers, or evaluate candidates for a role.

When the user needs to plan, prioritize, or structure a content program -- including identifying content pillars, mapping content to the buyer journey, choosing content types, or building an editorial calendar.

When the user needs to create help center articles, FAQs, troubleshooting guides, API documentation, or getting-started guides for customers.