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content-marketer

Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing.

37

Quality

35%

Does it follow best practices?

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SecuritybySnyk

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Fix and improve this skill with Tessl

tessl review fix ./skills/content-marketer/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

25%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body reads as a system-prompt persona rather than a skill: it describes what an elite content marketer is rather than instructing how to execute content-marketing work. Guidance is abstract, workflows lack checkpoints, and the single reference to an implementation playbook is broken since the file does not exist in the bundle.

Suggestions

Replace the persona and capability catalogs with concrete, executable guidance: content frameworks, editorial calendar templates, tool-specific procedures, and worked examples of deliverables (e.g., a sample SEO brief or email sequence).

Fix progressive disclosure: move the capability/knowledge catalogs into reference files under references/ and either create resources/implementation-playbook.md (and correct its path) or remove the pointer to the nonexistent file.

Cut the padded sections (Expert Purpose, Behavioral Traits, Knowledge Base) and add validation checkpoints to the Response Approach (e.g., verify SEO targets against SERP data, confirm email sequence against deliverability checklist before finalizing).

DimensionReasoningScore

Conciseness

The body is ~150 lines of persona prose and capability catalogs ("Master content marketer focused on creating high-converting, SEO-optimized content...", "Blockchain and NFT marketing content strategies") that restate marketing knowledge Claude already has, matching 'noticeably verbose; several unnecessary explanations or padded sections'. Not 1 because it never tutorial-explains basic concepts, but nearly every section could be cut or tightened.

2 / 5

Actionability

Instructions are high-level hints ("Clarify goals, constraints, and required inputs", "Apply relevant best practices and validate outcomes") with no code, commands, templates, or tool-specific procedures; tools are name-dropped (Jasper, Buffer, GA4) without any how-to, matching 'minimal concrete guidance; high-level hints but missing the specific steps to execute'. Not 1 because the Instructions and Response Approach do give some direction.

2 / 5

Workflow Clarity

The 10-step Response Approach ("Analyze target audience", "Research competition") provides a rough sequence, but the steps are abstract labels rather than defined procedures and there are no validation checkpoints or error-recovery loops, matching 'rough sequence present but many gaps; steps poorly defined; validation absent'. Not 3 because the steps lack the concrete definition of the anchor-3 example.

2 / 5

Progressive Disclosure

Long capability catalogs that belong in separate reference files are inlined in SKILL.md, and the body's only reference — "If detailed examples are required, open `resources/implementation-playbook.md`" — points to a file that does not exist in the bundle (no references/, scripts/, or assets/ directories are present), matching 'content that clearly belongs in separate files is inlined; or references are buried'. Not 3 because the structure does not organize around real, existing references.

2 / 5

Total

8

/

20

Passed

Description

45%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description states a clear domain but is written as a buzzword-heavy persona tagline rather than a capability-and-trigger description. It lacks any 'Use when...' guidance and concrete actions, which caps both completeness and specificity. Keywords present are relevant but sparse for the breadth claimed.

Suggestions

Add an explicit 'Use when...' clause with concrete trigger phrases (e.g., 'Use when the user asks for content strategy, blog posts, SEO-optimized articles, email sequences, or social media campaigns').

Replace buzzwords ('Elite', 'data-driven', 'omnichannel') with concrete actions such as 'Draft SEO-optimized blog posts, build editorial calendars, write email nurture sequences, create social media content plans'.

Include natural trigger terms and synonyms users actually say (content strategy, blog, newsletter, copywriting, social media calendar) to improve trigger-term coverage and distinctiveness.

DimensionReasoningScore

Specificity

Names the domain and lists activity areas ("AI-powered content creation", "SEO optimization", "omnichannel distribution"), but these are generic, buzzword-laden descriptors ("Elite", "data-driven") rather than concrete actions, matching the anchor for 'names the domain but actions are minimal or generic'. It does not reach 3 because no capability is described in concrete, executable terms, and the judging guideline penalizes the fluff.

2 / 5

Completeness

The 'what' is present ("specializing in AI-powered content creation, omnichannel distribution, SEO optimization") but there is no 'Use when...' clause or equivalent trigger guidance, which caps completeness at 3 per the judging guidelines. Not 2 because the 'what' is stated reasonably clearly rather than being vague.

3 / 5

Trigger Term Quality

Includes some natural keywords users would say ("content marketing", "SEO", "content creation") but misses common variations and synonyms such as social media, blog posts, email newsletters, or copywriting, matching 'some relevant keywords but missing common variations'. Not 4 because keyword coverage is thin relative to the breadth of the claimed domain.

3 / 5

Distinctiveness Conflict Risk

"Content marketing strategist" is a recognizable niche, but the description's breadth (SEO, distribution, performance marketing) creates overlap risk with dedicated SEO, copywriting, and social-media-marketing skills, matching 'somewhat specific but could still overlap with similar skills'. Not 4 because no trigger phrases distinguish it from those adjacent skills.

3 / 5

Total

11

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository
sickn33/agentic-awesome-skills
Reviewed

Table of Contents

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