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content-marketer

Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing.

25

Quality

16%

Does it follow best practices?

Impact

No eval scenarios have been run

SecuritybySnyk

Passed

No known issues

Optimize this skill with Tessl

npx tessl skill review --optimize ./skills/content-marketer/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

7%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill is essentially a persona/role description masquerading as a skill file. It lists extensive capabilities, tools, and behavioral traits that Claude already knows, without providing any concrete, actionable instructions, templates, code, or worked examples. The content is extremely verbose with almost no token earning its place — it would need a fundamental restructuring to become a useful skill.

Suggestions

Replace the extensive capability lists with 2-3 concrete workflow templates for common tasks (e.g., a blog post creation workflow with specific steps, validation checkpoints, and output format expectations).

Add executable examples with specific inputs and expected outputs — e.g., show a complete content brief template, an SEO-optimized blog post structure, or an email sequence framework with actual sample content.

Remove all 'Capabilities', 'Behavioral Traits', and 'Knowledge Base' sections — these describe what Claude already knows and waste tokens. Focus only on project-specific conventions, constraints, and decision frameworks.

Create the referenced 'resources/implementation-playbook.md' bundle file and move any necessary detailed guidance there, keeping SKILL.md as a concise overview with clear navigation to supporting files.

DimensionReasoningScore

Conciseness

Extremely verbose and padded with extensive lists of capabilities, tools, behavioral traits, and knowledge areas that Claude already knows. The content reads like a persona description or job posting rather than a lean skill file. Most of the content (AI tools lists, platform names, marketing concepts) adds no actionable value and wastes token budget.

1 / 3

Actionability

No concrete code, commands, templates, or executable examples anywhere. The entire skill is abstract descriptions and bullet-point lists of capabilities. The 'Response Approach' section lists vague steps like 'Analyze target audience' and 'Research competition' without any specific methods, tools usage, or output formats. The 'Example Interactions' are just prompt suggestions, not worked examples with expected outputs.

1 / 3

Workflow Clarity

The 10-step 'Response Approach' is a high-level abstract sequence with no validation checkpoints, no concrete deliverables at each step, no error handling, and no feedback loops. There is no clear workflow for any specific content marketing task — just a generic list of phases that could apply to anything.

1 / 3

Progressive Disclosure

There is a reference to 'resources/implementation-playbook.md' for detailed examples, which shows some awareness of progressive disclosure. However, no bundle files exist to support this reference, and the main file itself is a monolithic wall of bullet points that should have been split into separate reference files rather than inlined as massive capability lists.

2 / 3

Total

5

/

12

Passed

Description

25%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description reads more like a LinkedIn headline than a functional skill description. It relies on buzzwords ('elite', 'AI-powered', 'data-driven', 'omnichannel') without specifying concrete actions, lacks any 'Use when...' trigger guidance, and covers such a broad scope that it would conflict with many other skills in a multi-skill environment.

Suggestions

Add an explicit 'Use when...' clause with natural trigger terms, e.g., 'Use when the user asks for blog posts, social media content, SEO keyword research, content calendars, or marketing copy.'

Replace vague buzzwords with concrete actions, e.g., 'Creates blog posts, social media copy, and email campaigns. Performs keyword research and optimizes content for search engines. Builds content calendars and tracks engagement metrics.'

Narrow the scope or clearly delineate sub-capabilities to reduce conflict risk with other potential skills covering SEO, analytics, or general copywriting.

DimensionReasoningScore

Specificity

Names the domain (content marketing) and some actions (content creation, distribution, SEO optimization, performance marketing), but these are broad categories rather than concrete specific actions. Terms like 'elite' and 'AI-powered' are buzzword fluff rather than actionable specifics.

2 / 3

Completeness

Describes a vague 'what' (content marketing strategy) but completely lacks any 'when' clause or explicit trigger guidance. Per the rubric, a missing 'Use when...' clause caps completeness at 2, and the 'what' itself is weak enough to warrant a 1.

1 / 3

Trigger Term Quality

Includes some relevant keywords like 'content marketing', 'SEO optimization', and 'content creation' that users might say, but 'omnichannel distribution' and 'data-driven performance marketing' are more jargon than natural user language. Missing common variations like 'blog posts', 'social media content', 'keyword research', etc.

2 / 3

Distinctiveness Conflict Risk

Very broad scope covering content creation, SEO, distribution, and performance marketing — each of which could easily be its own skill. This would likely conflict with any SEO skill, content writing skill, analytics skill, or marketing skill in a larger skill set.

1 / 3

Total

6

/

12

Passed

Validation

90%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation10 / 11 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

10

/

11

Passed

Repository
sickn33/antigravity-awesome-skills
Reviewed

Table of Contents

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