marketing-automation

Generate marketing deliverables across CRO, copywriting, SEO, analytics, and growth using 23 specialized sub-skills with clear objectives, constraints, and validation.

2.96x

Quality

41%

Does it follow best practices?

Impact

83%

2.96x

Average score across 3 eval scenarios

Securityby

Passed

No known issues

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Marketing Skills Collection

A collection of 23 sub-skills for marketing deliverables. Generates repeatable, high-quality outputs across CRO, copywriting, SEO, analytics, and growth.

When to use this skill

Marketing Deliverables Needed: CRO, copy, SEO, analytics, growth outputs
Repeatable High-Quality Outputs: Generate assets tuned to a single KPI
Business Goal → Skill Mapping: Convert goals to specific marketing sub-skills

23 Sub-Skills Overview

CRO (Conversion Rate Optimization)

Sub-Skill	Description
`page-cro`	Landing page conversion rate optimization
`signup-flow`	Signup flow optimization
`onboarding`	Onboarding experience improvement
`form-optimization`	Form optimization (fields, UX)
`paywall`	Paywall/pricing page optimization

Copywriting

Sub-Skill	Description
`copywriting`	Ad/marketing copy writing
`copy-editing`	Improve existing copy
`email-sequence`	Email sequence design
`social-content`	Social media content

SEO

Sub-Skill	Description
`seo-audit`	SEO audit and improvements
`programmatic-seo`	Programmatic SEO pages
`comparison-page`	Comparison page writing
`schema-markup`	Structured data markup

Ads & Analytics

Sub-Skill	Description
`analytics-tracking`	Analytics tracking setup
`paid-ads`	Paid ads strategy/copy
`ab-test`	A/B test design

Strategy & Growth

Sub-Skill	Description
`launch-strategy`	Product launch strategy
`pricing-strategy`	Pricing strategy
`retention`	Retention improvement strategy
`churn-analysis`	Churn analysis
`growth-experiments`	Growth experiment design
`referral-program`	Referral program design
`content-strategy`	Content strategy

Instructions

Step 1: Define Objective and Constraints

marketing_brief:
  objective: [single KPI - conversion rate, CTR, activation]
  target_audience:
    segment: [customer segment]
    pain_points: [key pain points]
    terminology: [terms they use]
  channel: [LP, email, social, SEO, ads]
  format: [format]
  offer:
    value_prop: [value proposition]
    positioning: [positioning]
    proof_points: [proof points]

Step 2: Select the Sub-Skill

Select the appropriate sub-skill for the situation:

# When CRO is needed
→ page-cro, signup-flow, onboarding, form-optimization, paywall

# When copy is needed
→ copywriting, copy-editing, email-sequence, social-content

# When SEO is needed
→ seo-audit, programmatic-seo, comparison-page, schema-markup

# When ads/analytics are needed
→ analytics-tracking, paid-ads, ab-test

# When strategy/growth is needed
→ launch-strategy, pricing-strategy, retention, churn-analysis, growth-experiments

Step 3: Build the Prompt

Build structured prompt:

## Marketing Asset Request

### Product Context
- **Product**: [product name]
- **Category**: [category]
- **Stage**: [stage - early, growth, mature]

### Audience
- **Segment**: [target segment]
- **Pain Points**: [1-3 pain points]
- **Current State**: [solution they currently use]

### Offer
- **Value Prop**: [core value proposition]
- **Differentiator**: [differentiation point]
- **Proof**: [trust elements - numbers, clients, awards]

### Constraints
- **Tone**: [tone - professional, casual, bold]
- **Brand Voice**: [brand voice guide]
- **Do NOT**: [things to avoid]

### Output Format
- [desired format - table, checklist, bullets]

Step 4: Generate and Validate

# Generate
claude task "generate marketing asset with sub-skill name"

# Validation checklist
- [ ] KPI alignment
- [ ] Target audience fit
- [ ] Brand voice consistency
- [ ] Actionability

Step 5: Handoff + Measurement

## Implementation Checklist
- [ ] Asset publishing
- [ ] Tracking event setup
- [ ] Success threshold definition

## Tracking Events
| Event | Description | Success Threshold |
|-------|-------------|-------------------|
| page_view | Page view | baseline |
| cta_click | CTA click | +20% vs control |
| signup_complete | Signup complete | +15% vs control |

## A/B Test Proposals
1. [Hypothesis 1]: [variant] vs [control]
2. [Hypothesis 2]: [variant] vs [control]

Examples

Example 1: Landing Page CRO

Prompt:

Optimize the landing page for higher signup conversion.
Audience: indie founders building side projects.
Offer: AI co-pilot for product launches.
Output: prioritized CRO changes + A/B tests.

Expected output:

CRO checklist prioritized by impact/effort
3 A/B test hypotheses with expected lift
Hero + CTA copy suggestions (3 variants each)

Example 2: Email Sequence

Prompt:

Create a 5-email welcome sequence for a B2B SaaS.
Audience: ops managers at 50-500 employee companies.
Goal: drive first workflow setup within 7 days.

Expected output:

## Welcome Sequence

### Email 1: Welcome (Day 0)
- **Subject**: Welcome to [Product] - Let's get started
- **Goal**: Account confirmation + quick win
- **CTA**: Complete profile

### Email 2: Value Demo (Day 1)
- **Subject**: See what [Product] can do in 2 minutes
- **Goal**: Feature awareness
- **CTA**: Watch demo video

### Email 3: First Workflow (Day 3)
- **Subject**: Create your first workflow (step-by-step)
- **Goal**: Activation milestone
- **CTA**: Create workflow

### Email 4: Use Case (Day 5)
- **Subject**: How [Customer] saved 10 hours/week
- **Goal**: Social proof + inspiration
- **CTA**: Try this template

### Email 5: Check-in (Day 7)
- **Subject**: Need help getting started?
- **Goal**: Rescue non-activated users
- **CTA**: Book a call / Reply for help

## Metrics
| Email | Open Rate Target | CTR Target |
|-------|------------------|------------|
| Email 1 | 60%+ | 30%+ |
| Email 2 | 45%+ | 15%+ |
| Email 3 | 40%+ | 20%+ |
| Email 4 | 35%+ | 12%+ |
| Email 5 | 40%+ | 15%+ |

Example 3: Programmatic SEO

Prompt:

Create a programmatic SEO template for comparison pages.
Target: "[Tool A] vs [Tool B]" searches.
Include: H1, meta description, comparison table, CTA.

Expected output:

Page template with placeholders
Schema markup (JSON-LD)
Internal linking strategy
Content guidelines per section

Best practices

One KPI per deliverable: Avoid mixed objectives
Audience specificity: Use segment-specific needs and terminology
Instrument measurement: Set up tracking before launch
Iterate with data: Treat outputs as hypotheses

Common pitfalls

Mixed Objectives: Multiple goals in one asset
Missing Audience Context: Unclear who it's for
No Tracking/Validation Plan: Unable to measure impact

Troubleshooting

Issue: Output is generic

Cause: Vague product/audience information Solution: Provide positioning, competitors, proof points

Issue: Output conflicts with brand voice

Cause: No tone/voice constraints Solution: Provide brand do/don't list and sample copy

Issue: Can't measure impact

Cause: Tracking events not defined Solution: Define events and success thresholds in advance

Output format

## Marketing Asset Report

### Brief Summary
- **Sub-Skill Used**: [sub-skill]
- **Objective**: [KPI]
- **Audience**: [segment]

### Deliverable
[generated asset]

### Implementation Checklist
- [ ] Asset ready
- [ ] Tracking configured
- [ ] Success criteria defined

### A/B Test Plan
| Test | Hypothesis | Metric | Expected Lift |
|------|------------|--------|---------------|
| Test A | [hypothesis] | [metric] | [%] |

Multi-Agent Workflow

Validation & Retrospectives

Round 1 (Orchestrator): Coverage of 23 sub-skills across 5 categories
Round 2 (Analyst): KPI alignment, prompt structure review
Round 3 (Executor): Output format, actionability check

Agent Roles

Agent	Role
Claude	Brief composition, asset generation
Gemini	Competitor research, trend analysis
Codex	Tracking code generation, automation

Metadata

Version

Current Version: 1.0.0
Last Updated: 2026-01-21
Compatible Platforms: Claude, ChatGPT, Gemini, Codex

Related Skills

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.

marketing-automation

Marketing Skills Collection

When to use this skill

23 Sub-Skills Overview

CRO (Conversion Rate Optimization)

Copywriting

SEO

Ads & Analytics

Strategy & Growth

Instructions

Step 1: Define Objective and Constraints

Step 2: Select the Sub-Skill

Step 3: Build the Prompt

Step 4: Generate and Validate

Step 5: Handoff + Measurement

Examples

Example 1: Landing Page CRO

Example 2: Email Sequence

Example 3: Programmatic SEO

Best practices

Common pitfalls

Troubleshooting

Issue: Output is generic

Issue: Output conflicts with brand voice

Issue: Can't measure impact

Output format

Multi-Agent Workflow

Validation & Retrospectives

Agent Roles

Metadata

Version

Related Skills

Tags

Is this your skill?