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ai-ugc-ads

When the user wants to create UGC ad campaigns, recruit UGC creators, generate AI UGC content, or scale with user-generated content. Also use when the user mentions 'UGC,' 'user-generated content,' 'creator ads,' 'Spark Ads,' 'whitelisting,' 'AI UGC,' 'Arcads,' 'Creatify,' 'creator brief,' or 'UGC testing.' This skill covers the UGC growth framework from creator recruitment through AI-powered scaling. Do NOT use for technical implementation, code review, or software architecture.

78

Quality

72%

Does it follow best practices?

Impact

Pending

No eval scenarios have been run

SecuritybySnyk

Passed

No known issues

Optimize this skill with Tessl

npx tessl skill review --optimize ./packages/skills-catalog/skills/(gtm)/ai-ugc-ads/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Discovery

89%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is a strong skill description with excellent trigger term coverage and clear completeness, explicitly stating both what the skill does and when to use it, including helpful exclusion criteria. The main weakness is that the 'what' portion could be more specific about concrete actions beyond high-level phrases like 'scale with user-generated content.' The explicit 'Do NOT use' clause is a valuable addition for disambiguation.

Suggestions

Add more specific concrete actions to improve specificity, e.g., 'write creator briefs, plan Spark Ads campaigns, build UGC testing matrices, evaluate creator portfolios' rather than general phrases like 'scale with user-generated content.'

DimensionReasoningScore

Specificity

The description names the domain (UGC ad campaigns) and mentions some actions like 'recruit UGC creators,' 'generate AI UGC content,' and 'scale with user-generated content,' but these are somewhat high-level rather than listing multiple concrete, specific actions like a score of 3 would require.

2 / 3

Completeness

The description clearly answers both 'what' (UGC growth framework from creator recruitment through AI-powered scaling) and 'when' (explicit 'Use when' triggers and a 'Do NOT use' exclusion clause), making it highly complete.

3 / 3

Trigger Term Quality

Excellent coverage of natural trigger terms including 'UGC,' 'user-generated content,' 'creator ads,' 'Spark Ads,' 'whitelisting,' 'AI UGC,' 'Arcads,' 'Creatify,' 'creator brief,' and 'UGC testing.' These are terms users would naturally use when seeking help with UGC campaigns.

3 / 3

Distinctiveness Conflict Risk

The description carves out a very clear niche around UGC ad campaigns with specific tool names (Arcads, Creatify) and explicit exclusions (not for technical implementation, code review, or software architecture), making it highly unlikely to conflict with other skills.

3 / 3

Total

11

/

12

Passed

Implementation

55%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill is exceptionally actionable and well-structured in terms of workflow clarity, with concrete frameworks, specific thresholds, and clear decision trees throughout. However, it is severely over-length for a SKILL.md file—it reads more like a comprehensive playbook than a concise skill overview. The lack of progressive disclosure means all reference data (rate cards, platform specs, benchmarks, format templates) is crammed into one file rather than split into navigable sub-documents.

Suggestions

Extract Sections 2 (Creator Recruitment tables/rates), 5 (Ad Format Templates), 6 (Platform Strategy specs), and 10 (Benchmarks) into separate reference files (e.g., CREATOR-RATES.md, AD-FORMATS.md, PLATFORM-SPECS.md, BENCHMARKS.md) and link to them from the main skill.

Reduce the main SKILL.md to a concise overview (~80-120 lines) covering the core flywheel, decision framework, brief template, and testing protocol, with clear links to detailed reference files.

Remove explanatory context Claude already knows (e.g., 'Platform algorithms pre-qualify your best content before you pay', general descriptions of what each platform is) to tighten token efficiency.

Consolidate the 8 ad format templates into a summary table in the main file with a link to a detailed AD-FORMATS.md for the full timestamp breakdowns.

DimensionReasoningScore

Conciseness

At ~400+ lines, this skill is extremely verbose. It includes extensive benchmark tables, rate cards, platform specs, and detailed breakdowns that Claude could infer or that belong in separate reference files. Much of the content (e.g., explaining what Spark Ads are, platform-specific posting frequencies, commission tier structures) is reference data that inflates token cost significantly.

1 / 3

Actionability

The skill provides highly concrete, actionable guidance throughout: specific DM templates, exact budget allocations, step-by-step Spark Ads setup, a complete brief template with fill-in fields, precise kill criteria with thresholds, and a 3x3x3 testing framework with daily budgets. Everything is specific enough to execute immediately.

3 / 3

Workflow Clarity

Multi-step processes are clearly sequenced with explicit validation checkpoints. The organic-first flywheel has clear stages with progression criteria (e.g., 'identify posts breaking 5K-10K organic views' before moving to paid). The testing protocol has phased days with specific metrics and goals at each gate. Kill criteria provide explicit feedback loops for error recovery.

3 / 3

Progressive Disclosure

This is a monolithic wall of content with 11 major sections all inline. Platform specs, rate benchmarks, tool comparisons, ad format templates, and benchmark tables should be in separate reference files. The Related Skills section at the end references other skills but the body itself has no references to supplementary files, making this a single massive document that consumes excessive context window.

1 / 3

Total

8

/

12

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation11 / 11 Passed

Validation for skill structure

No warnings or errors.

Repository
tech-leads-club/agent-skills
Reviewed

Table of Contents

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