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sales-motion-design

When the user wants to choose between PLG and sales-led, design a sales motion, optimize time-to-first-value, or build a value-before-purchase experience. Also use when the user mentions 'PLG,' 'product-led growth,' 'sales-led,' 'sales motion,' 'free trial,' 'freemium,' 'self-serve,' 'demo-first,' 'time-to-first-value,' 'TTFV,' or 'agent-led sales.' This skill covers sales motion selection, value delivery design, and go-to-market motion architecture. Do NOT use for technical implementation, code review, or software architecture.

90

Quality

88%

Does it follow best practices?

Impact

Pending

No eval scenarios have been run

SecuritybySnyk

Passed

No known issues

SKILL.md
Quality
Evals
Security

Quality

Discovery

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is a strong skill description that excels across all dimensions. It provides specific concrete actions, comprehensive trigger terms covering natural user language including acronyms and full forms, explicit 'when to use' guidance, and clear negative boundaries to prevent misuse. The description is well-structured and concise without unnecessary padding.

DimensionReasoningScore

Specificity

Lists multiple specific concrete actions: 'choose between PLG and sales-led,' 'design a sales motion,' 'optimize time-to-first-value,' 'build a value-before-purchase experience.' Also specifies coverage areas: 'sales motion selection, value delivery design, and go-to-market motion architecture.'

3 / 3

Completeness

Clearly answers both 'what' (sales motion selection, value delivery design, GTM motion architecture) and 'when' with explicit trigger guidance ('When the user wants to...' and 'Also use when the user mentions...'). Additionally includes negative boundaries ('Do NOT use for technical implementation, code review, or software architecture').

3 / 3

Trigger Term Quality

Excellent coverage of natural trigger terms including both acronyms and full forms: 'PLG,' 'product-led growth,' 'sales-led,' 'sales motion,' 'free trial,' 'freemium,' 'self-serve,' 'demo-first,' 'time-to-first-value,' 'TTFV,' 'agent-led sales.' These are terms users would naturally use when discussing go-to-market strategy.

3 / 3

Distinctiveness Conflict Risk

Occupies a clear niche in go-to-market strategy and sales motion design with highly specific trigger terms. The explicit exclusion of technical implementation, code review, and software architecture further reduces conflict risk with engineering-focused skills.

3 / 3

Total

12

/

12

Passed

Implementation

77%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This is a strong, highly actionable skill with excellent decision frameworks, concrete benchmarks, and clear workflows. Its main weakness is length—at 400+ lines, it pushes the boundaries of what should live in a single SKILL.md file, with detailed benchmark tables and archetype descriptions that could be offloaded to reference files. The content quality itself is excellent with specific, data-driven guidance that would enable Claude to give precise, contextual recommendations.

Suggestions

Move detailed benchmark tables (CAC benchmarks, industry trial rates, PQL performance comparisons) to `references/quick-reference.md` or separate reference files, keeping only the most critical thresholds inline.

Consider splitting motion archetypes (2A-2E) into a separate `references/motion-archetypes.md` file, with only a summary table in the main SKILL.md.

DimensionReasoningScore

Conciseness

The skill is comprehensive and mostly efficient, but at ~400+ lines it includes some content that could be trimmed or offloaded to reference files. The benchmarks tables and detailed archetype descriptions are valuable but border on excessive for a SKILL.md overview. Some sections like the agent-led discovery section are quite detailed for what could be a reference file.

2 / 3

Actionability

Highly actionable with specific benchmarks, scoring thresholds (e.g., '7+ PLG signals = pure PLG'), concrete PQL trigger examples, named tools (Navattic, Storylane), specific metrics targets, and clear decision criteria. The motion selection matrix with price/complexity axes gives Claude exact guidance for recommendations.

3 / 3

Workflow Clarity

Multi-step processes are clearly sequenced with explicit checkpoints. The TTFV optimization steps (MAP→ELIMINATE→PRELOAD→GUIDE→MEASURE), hybrid motion structure flow, motion migration paths, and stage-specific playbooks all provide clear sequences. The 'Before Starting' section establishes a discovery workflow with fallback behavior for missing inputs.

3 / 3

Progressive Disclosure

The skill references `references/quick-reference.md` and related skills at the end, which is good. However, the main file is very long and contains extensive benchmark tables and detailed archetype descriptions that could be split into reference files. The content is well-structured with headers but would benefit from moving detailed tables to separate files and keeping the SKILL.md as a leaner overview.

2 / 3

Total

10

/

12

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation11 / 11 Passed

Validation for skill structure

No warnings or errors.

Repository
tech-leads-club/agent-skills
Reviewed

Table of Contents

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