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social-selling

When the user wants to sell through social media, optimize LinkedIn for sales, build DM sequences, or convert content engagement into pipeline. Also use when the user mentions 'social selling,' 'LinkedIn selling,' 'LinkedIn DMs,' 'social prospecting,' 'LinkedIn Sales Navigator,' 'DM sequences,' 'LinkedIn outreach,' 'social pipeline,' or 'LinkedIn optimization.' This skill covers social selling strategy from profile optimization through DM-to-deal conversion. Do NOT use for technical implementation, code review, or software architecture.

67

Quality

80%

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SecuritybySnyk

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tessl review fix ./packages/skills-catalog/skills/(gtm)/social-selling/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

60%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a dense, actionable playbook with strong templates, sequences, and benchmarks that Claude can execute directly. Its weaknesses are token budget (it is far longer than the skill needs) and the absence of any progressive-disclosure structure — everything lives in one large SKILL.md with no bundle files.

Suggestions

Move the bulky reference material (tool comparison, SSI pillars, algorithm details, metric benchmarks) into separate one-level-deep files under references/ and link to them from SKILL.md, keeping the main body as an overview with templates and the core workflow.

Trim dated/marketing statistics (e.g., '47% of B2B marketers plan to increase...investment in 2026', '92% of marketers maintaining or increasing video investment') that pad length without adding executable guidance, or relocate them to a references file.

Add explicit validation/safety checkpoints to the automation and batch workflows (e.g., confirm volume is within weekly connection-request limits and warm-up period complete before launching a drip) so workflow_clarity can exceed 4.

DimensionReasoningScore

Conciseness

Mostly efficient with no boilerplate concept explanations, but the ~420-line encyclopedic treatment (e.g., full tool price tables, dated stat callouts like '47% of B2B marketers plan to increase...investment in 2026') is more than Claude needs to know and could be tightened; it falls between the lean and the slightly padded anchors.

3 / 5

Actionability

Concrete and executable: headline formulas, 4-paragraph About structure, full DM sequence templates with day-by-day cadence, daily/weekly routines, and a metrics dashboard with specific benchmark numbers; minor gaps where some advice is guidance rather than a fill-in template.

4 / 5

Workflow Clarity

The 4-stage POST→ENGAGE→DM→CALL flow and the Day 0–30 DM sequence are clearly sequenced with stopping rules and transition phrases, and 'Before Starting' defines an intake checkpoint; falls short of 5 because there are no validation/verify checkpoints for batch or risky automation operations.

4 / 5

Progressive Disclosure

Monolithic single-file skill: no references/, scripts/, or assets/ bundle exists, and the body inlines large reference material (tool comparison tables, SSI pillar tables, algorithm notes) that would be better split into one-level-deep reference files; references are absent rather than merely buried.

2 / 5

Total

13

/

20

Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is exemplary: it states concrete capabilities, provides an exhaustive set of natural trigger phrases, and includes both explicit when-to-use and when-not-to-use guidance. It would reliably activate for the right requests and avoid adjacent skills.

DimensionReasoningScore

Specificity

Lists multiple concrete actions ('sell through social media, optimize LinkedIn for sales, build DM sequences, or convert content engagement into pipeline') spanning the full social-selling workflow, matching the comprehensive-coverage anchor.

5 / 5

Completeness

Explicitly answers what ('covers social selling strategy from profile optimization through DM-to-deal conversion') and when ('Use when the user wants to sell through social media...'), plus an explicit 'Do NOT use' boundary clause.

5 / 5

Trigger Term Quality

Comprehensive coverage of natural phrases a user would say ('social selling,' 'LinkedIn DMs,' 'social prospecting,' 'LinkedIn Sales Navigator,' 'DM sequences,' 'LinkedIn outreach,' 'social pipeline,' 'LinkedIn optimization'), including synonyms and tool names.

5 / 5

Distinctiveness Conflict Risk

Clear niche (LinkedIn/social selling pipeline) with distinct triggers and an explicit negative scope ('Do NOT use for technical implementation, code review, or software architecture'), giving minimal conflict risk with unrelated skills.

5 / 5

Total

20

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
tech-leads-club/agent-skills
Reviewed

Table of Contents

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