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video-outreach

When the user wants to build video-first cold outreach, create personalized video at scale, implement async selling, or use AI demo generation for prospecting. Also use when the user mentions 'video outreach,' 'personalized video,' 'video prospecting,' 'Tavus,' 'Sendspark,' 'HeyGen,' 'video email,' 'async selling,' 'video demo,' or 'made this for you.' This skill covers video-first outreach systems from personalization through conversion optimization. Do NOT use for technical implementation, code review, or software architecture.

64

Quality

75%

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SecuritybySnyk

Low

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tessl review fix ./packages/skills-catalog/skills/(gtm)/video-outreach/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

63%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is highly actionable for a GTM task, with timed scripts, sequenced workflows, tool decision guidance, and troubleshooting feedback loops. Its weaknesses are redundancy and padding — tool selection is presented four different ways and question lists are duplicated — and a monolithic single-file structure with no progressive disclosure of the tool-landscape and benchmark detail into reference files.

Suggestions

Move the platform deep-dives (Tavus/Sendspark/HeyGen/Potion/Loom), the Navattic-vs-Supademo comparison, and the conversion benchmark tables into a references/ file (e.g. references/tool-landscape.md), keeping only the decision framework and Quick Reference in SKILL.md.

Collapse the four overlapping tool-selection representations (comparison table, decision tree, per-tool sections, Quick Reference table) into one, and merge 'Questions to Ask' with 'Before Starting' to remove duplication.

Trim unverifiable vendor marketing claims ('Named #1 Fastest Growing Product of 2025 on G2', 'Reports up to 500% increase in response rates') down to the decision-relevant facts (price, volume, personalization type).

DimensionReasoningScore

Conciseness

Mostly non-obvious domain knowledge (pricing, benchmarks, timing rules) rather than concepts Claude already knows, but noticeably padded: four overlapping representations of tool selection (comparison table, decision tree, per-tool sections, Quick Reference), vendor marketing claims ('Named #1 Fastest Growing Product of 2025 on G2, used by 100,000+ businesses', 'Reports up to 500% increase'), and duplicate question lists ('Before Starting' vs 'Questions to Ask').

3 / 5

Actionability

Concrete, executable guidance throughout — timed video formulas ('[0:00 - 0:05] Hook: Their name + specific reference'), a day-by-day sequence architecture, priced tech stacks, and tool-specific recommendations ('Choose Tavus when: volume justifies automation (500+/month)'). Minor gaps: no ready-to-use script or deliverable templates as concrete artifacts.

4 / 5

Workflow Clarity

The four-step process is clearly sequenced with time budgets, the sequence architecture is laid out day-by-day, and feedback loops exist via the watch-time signal table ('75-100% → call within 5 minutes') and a cause/fix Troubleshooting section. Checkpoints are present but mostly implicit (e.g. 'The deliverable should be genuinely useful even if they never respond') rather than explicit validation steps.

4 / 5

Progressive Disclosure

No bundle files exist at all — the entire ~420-line body, including per-platform deep-dives, benchmark tables, and the tool landscape, is inlined in a single SKILL.md. Section headers are clear and well-organized, but content that clearly belongs in separate reference files is inline, and the file is far beyond the <50-line simple-skill exception.

3 / 5

Total

14

/

20

Passed

Description

87%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description explicitly states what the skill does, when to use it with concrete trigger phrases, and when not to use it. Trigger coverage is strong, including synonyms and vendor names, with only a few natural terms (e.g. 'Loom') missing and system-level capability phrasing that leaves minor specificity gaps.

DimensionReasoningScore

Specificity

Lists several concrete capability areas — 'build video-first cold outreach, create personalized video at scale, implement async selling, or use AI demo generation for prospecting' — plus a scope statement ('from personalization through conversion optimization'), but coverage stays at the system level, leaving minor gaps (recording guidance, sequencing, measurement) that the body actually covers.

4 / 5

Completeness

Explicitly answers both what ('build video-first cold outreach, create personalized video at scale, implement async selling, or use AI demo generation for prospecting') and when ('Also use when the user mentions...') with concrete trigger phrases, plus a negative boundary ('Do NOT use for technical implementation, code review, or software architecture') — a clear match to the top anchor.

5 / 5

Trigger Term Quality

Good natural-term coverage including synonyms and brand names ('video outreach,' 'personalized video,' 'video prospecting,' 'Tavus,' 'Sendspark,' 'HeyGen,' 'video email,' 'async selling,' 'video demo,' 'made this for you'), but a few natural terms are missing such as 'Loom' (a major tool the skill covers), 'video message,' or 'AI video.'

4 / 5

Distinctiveness Conflict Risk

Clear niche (video-first outreach) with distinct brand-name triggers and an explicit exclusion clause that minimizes wrong-skill triggering; only negligible spurious risk from generic-sounding phrases like 'made this for you' and mild overlap with text cold-email skills.

5 / 5

Total

18

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
tech-leads-club/agent-skills
Reviewed

Table of Contents

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