competitor-analysis

Use when the user asks to "analyze competitors", "competitor SEO", "who ranks for", "competitive analysis", "what are my competitors doing", "what are they doing differently", "why do they rank higher", or "spy on competitor SEO". Analyzes competitor SEO and GEO strategies including their ranking keywords, content approaches, backlink profiles, and AI citation patterns. Reveals opportunities to outperform competition. For content-focused gap analysis, see content-gap-analysis. For link profile specifics, see backlink-analyzer.

Quality

83%

Does it follow best practices?

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Securityby

Passed

No findings from the security scan

Quality

Content

67%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The content is a well-structured, actionable analysis framework with concrete output templates and validation checklists, but carries redundancy between overview and instructions sections and inlines some material that overlaps with its own reference files.

Suggestions

Collapse the "What This Skill Does" list into the Instructions section to remove redundancy and save tokens.

Move the inlined Messaging/Positioning/Battlecard framework sections into the existing positioning-frameworks.md and battlecard-template.md references, leaving only a brief pointer in SKILL.md.

Trim the generic "Tips for Success" list or convert it into concrete defaults (e.g. default to 3-5 competitors, always include indirect competitors) that are not already stated elsewhere.

Dimension	Reasoning	Score
Conciseness	The body is mostly efficient structured templates rather than explanations of concepts Claude already knows, but "What This Skill Does" (7 items) duplicates the subsequent Instructions, and "Tips for Success" is generic advice that could be trimmed.	3 / 5
Actionability	Provides concrete output templates (keyword/backlink/content tables) and a fully worked HubSpot example that is copy-paste ready, but data gathering relies on ~~SEO tool placeholders and user prompts rather than executable commands.	4 / 5
Workflow Clarity	A clear 8-step sequence (Identify → Gather → Keywords → Content → Backlinks → Technical → GEO → Synthesize) with Input/Output validation checklists, though these are output-quality checks rather than validate→fix→retry error-recovery loops.	4 / 5
Progressive Disclosure	References to ./references/battlecard-template.md and ./references/positioning-frameworks.md are real files, one level deep, and clearly signaled under "Reference Materials"; however some positioning/messaging framework content is inlined in the body that could live in the reference.	4 / 5
	Total	15 / 20 Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, model description: it is specific, trigger-rich, answers both what and when explicitly, and proactively disambiguates from sibling skills. No meaningful gaps relative to the rubric anchors.

Dimension	Reasoning	Score
Specificity	Lists multiple concrete actions — "Analyzes competitor SEO and GEO strategies including their ranking keywords, content approaches, backlink profiles, and AI citation patterns" — giving comprehensive coverage of what the skill does.	5 / 5
Completeness	Explicitly answers both what ("Analyzes competitor SEO and GEO strategies...") and when ("Use when the user asks to...") with concrete trigger phrases.	5 / 5
Trigger Term Quality	Comprehensive set of natural trigger phrases a user would actually say ("analyze competitors", "who ranks for", "why do they rank higher", "spy on competitor SEO", etc.) with common variations.	5 / 5
Distinctiveness Conflict Risk	Clear competitor-SEO/GEO niche with distinct triggers, plus explicit disambiguation ("For content-focused gap analysis, see content-gap-analysis. For link profile specifics, see backlink-analyzer.") minimizing conflict risk.	5 / 5
	Total	20 / 20 Passed

Validation

81%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 13 / 16 Passed

Validation for skill structure

Criteria	Description	Result
skill_md_line_count	SKILL.md is long (639 lines); consider splitting into references/ and linking	Warning
metadata_field	'metadata' should map string keys to string values	Warning
relative_links	Relative link issues: 28 suspicious	Warning

	Total	13 / 16 Passed

Repository: teeclaw/phorm-nft
Path: .agents/skills/competitor-analysis/SKILL.md
Commit: 02adecb

Reviewed: ~8 hours ago

Table of Contents

Discovery Implementation Validation

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