creative-brief-architect

Conversational workflow to build a comprehensive creative brief. Guides users through brief intake, brand guidelines, trend-informed creative ideation, and asset requirements — then outputs a workspace note and visual grid dashboard. Use when asked to create a creative brief, plan a campaign's creative strategy, or build a brief for ad ideation.

Quality

82%

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Securityby

Low

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Quality

Content

81%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, highly actionable multi-phase workflow with explicit checkpoints, feedback loops, and concrete code/tables. The main weakness is conciseness: some guidance is repeated across sections and quoted prompt templates run long.

Suggestions

Remove the duplicated 'Check the prompt first' / phase-transition guidance — state it once in Conversational Flow and reference it from General Behavior instead of restating.

Tighten the quoted user-facing prompt templates to the essential sentence, keeping the surrounding operational instructions (auth, copyright, parallel generation) which already earn their place.

Consider moving the ~80-line grid-dashboard YAML template and the per-channel asset dimension tables into a reference file (e.g. references/dashboard-template.yaml) and linking from the body, keeping SKILL.md as an overview.

Dimension	Reasoning	Score
Conciseness	The ~380-line body is mostly efficient reference material, but 'Check the prompt first' and phase-transition guidance are restated in both the intro and General Behavior, and several quoted prompt templates could be trimmed.	3 / 5
Actionability	Provides copy-paste-ready Python and bash snippets (base64 extraction/embedding, tdx generation), concrete asset-dimension tables per channel, and a full dashboard YAML template covering the common cases.	5 / 5
Workflow Clarity	Five phases are clearly sequenced with explicit mandatory checkpoints (trend checkpoint, mood board MANDATORY checkpoint), a gap-flagging checklist, and auth/copyright retry feedback loops for error recovery.	5 / 5
Progressive Disclosure	Clear section structure with one-level-deep delegation to related skills (brand-onboarding, grid-dashboard SKILL.md), though the large inlined dashboard YAML and asset tables could arguably live in reference files.	4 / 5
	Total	17 / 20 Passed

Description

83%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description that clearly states what the skill does and when to use it, with concrete trigger phrases and a distinct creative-brief niche. It sits just below the top anchors on specificity, trigger synonyms, and distinctiveness due to minor overlap with sibling ideation skills.

Dimension	Reasoning	Score
Specificity	Names the domain and lists several concrete actions (brief intake, brand guidelines, trend-informed ideation, asset requirements, workspace note + grid dashboard), stopping short of the fully comprehensive multi-operation listing of the 5 anchor.	4 / 5
Completeness	Explicitly answers both what (build a creative brief through named phases, output a note and dashboard) and when (concrete 'Use when...' trigger phrases), matching the 5 anchor.	5 / 5
Trigger Term Quality	Includes natural trigger phrases users would say ('create a creative brief', 'plan a campaign's creative strategy', 'build a brief for ad ideation') with good coverage, though a few synonyms (e.g. 'marketing brief', 'ad creative') are missing.	4 / 5
Distinctiveness Conflict Risk	Has a clear niche (creative brief architect) with distinct triggers, but the 'build a brief for ad ideation' phrasing creates minor overlap risk with related ideation skills rather than minimal conflict.	4 / 5
	Total	17 / 20 Passed

Validation

93%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	15 / 16 Passed

Repository: treasure-data/td-skills
Path: creative-skills/creative-brief-architect/SKILL.md
Commit: 1a0845f

Reviewed: 3 hours ago

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