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email-campaign

This skill should be used when the user asks to "create an email", "build an email campaign", "design an email template", "generate an email for a segment", "preview an email", or "push an email to Engage". Generates enterprise-grade HTML email templates with live preview in Treasure Studio and natural language editing, then pushes the final version to Treasure Engage.

70

Quality

87%

Does it follow best practices?

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SKILL.md
Quality
Evals
Security

Quality

Content

82%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-organized, highly actionable skill body with a clear phased workflow and supporting reference files that are real and one level deep. Its main weaknesses are minor redundancy between Core Principles and Best Practices, a missing pre-push validation checkpoint, and one dangling example-file reference.

Suggestions

Remove or reconcile the 'Best Practices' items that restate Core Principles (strategy first, no discounts for high-intent segments, standalone HTML/no <style> blocks, test across clients) to eliminate redundancy and recover token budget.

Add an explicit pre-push validation checkpoint in Phase 4 before running the Engage workflow (e.g., confirm total HTML size < 100KB and that every merge tag in the email has a matching parent-segment field).

Either add the missing examples/sample-campaign.html file to the bundle or remove the dangling reference from the Resources section so all referenced paths resolve.

DimensionReasoningScore

Conciseness

The body is dense with non-obvious, domain-specific guidance (merge tags, segment-driven offer logic, Outlook fixes, image URL formats, size limits) and avoids explaining concepts Claude already knows, but the 'Best Practices' list restates Core Principles (strategy first, no discounts for high-intent, standalone HTML/no <style> blocks, test across clients), which is minor redundancy that could be trimmed — fitting the 4 anchor rather than the lean 5.

4 / 5

Actionability

Provides copy-paste-ready commands and code throughout — 'preview_document(path="/tmp/email_campaign_preview.html")', 'tdx ps desc <ps_id> -o', exact merge-tag syntax, a concrete strategy-brief format, and a complete HTML skeleton plus section patterns in references/email-design-patterns.md and the 'tdx wf run engage_email_builder --param ...' command in references/engage-integration.md — covering the common cases, matching the 5 anchor.

5 / 5

Workflow Clarity

A clearly sequenced four-phase loop (Generate → Preview → Edit → Ship) with numbered steps and an explicit feedback loop in Edit ('Repeat until the user approves') plus field verification before merge-tag use, but the Ship phase lacks an explicit pre-push validation checkpoint (e.g., confirm HTML < 100KB or reconfirm merge-tag fields) before publishing to Engage — a minor validation gap fitting the 4 anchor; the human-in-the-loop 'push to Engage' trigger provides implicit gating so the destructive/batch cap to 3 does not apply.

4 / 5

Progressive Disclosure

Good structure with well-signaled one-level-deep references ('See references/email-design-patterns.md for complete HTML patterns', 'Refer to references/engage-integration.md for the exact command'), both of which are real bundle files; however the Resources section references 'examples/sample-campaign.html' which does not exist in the bundle (no examples/ directory), a dangling reference that prevents a clean 5 and fits the 4 anchor 'good structure; references mostly clear; minor organization gaps'.

4 / 5

Total

17

/

20

Passed

Description

92%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, well-formed description that explicitly pairs a concrete capability statement with a 'should be used when' trigger clause and tool-specific phrasing. It is comprehensive and distinct; the only gap is a few natural push-variant synonyms absent from the trigger list.

DimensionReasoningScore

Specificity

Lists multiple concrete actions — 'create an email', 'build an email campaign', 'design an email template', 'generate an email for a segment', 'preview an email', 'push an email to Engage', plus 'Generates enterprise-grade HTML email templates with live preview... and natural language editing, then pushes the final version to Treasure Engage' — comprehensive coverage matching the 5 anchor; the only mild fluff is 'enterprise-grade' but it does not undermine the concrete action list.

5 / 5

Completeness

Explicitly answers both: WHAT ('Generates enterprise-grade HTML email templates with live preview in Treasure Studio and natural language editing, then pushes the final version to Treasure Engage') and WHEN ('This skill should be used when the user asks to...') with concrete trigger phrases, matching the 5 anchor exactly.

5 / 5

Trigger Term Quality

Good coverage of natural phrases users would say ('create an email', 'build an email campaign', 'design an email template', 'preview an email', 'push an email to Engage') with synonym variants (create/build/design/generate), but common variants surfaced in the body like 'ship it', 'send to Engage', and 'publish' are absent, fitting the 4 anchor 'good keyword coverage; a few natural terms missing' rather than the comprehensive 5.

4 / 5

Distinctiveness Conflict Risk

Clear niche tied to named tooling (Treasure Studio, Treasure Engage, segments) with distinct triggers like 'push an email to Engage' that would not fire for unrelated skills, matching the 5 anchor 'clear niche with distinct triggers; minimal conflict risk'.

5 / 5

Total

19

/

20

Passed

Validation

87%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation14 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

relative_links

Relative link issues: 1 missing

Warning

Total

14

/

16

Passed

Repository
treasure-data/td-skills
Reviewed

Table of Contents

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