CtrlK
BlogDocsLog inGet started
Tessl Logo

instagram

Generate Instagram image ad concepts with visual descriptions, copy constraints (125/40/30 chars), and HTML mockups. Visual-first, mobile-native single-image ads for Feed and Stories.

71

1.56x
Quality

55%

Does it follow best practices?

Impact

100%

1.56x

Average score across 3 eval scenarios

SecuritybySnyk

Passed

No known issues

Optimize this skill with Tessl

npx tessl skill review --optimize ./creative-skills/multi-channel-ad-ideation/channels/instagram/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

27%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill is comprehensive but severely over-engineered for its purpose. It contains extensive educational content about Instagram advertising, visual design principles, and color psychology that Claude already knows, consuming significant token budget without adding proportional value. The core actionable content (table format, character limits, HTML workflow, tool integration) is solid but buried under ~300 lines of reference material that should be extracted into separate files.

Suggestions

Extract CTA Button Options, Visual Styles, Image Concept Development, Color Palette Guidance, and Image Specifications into a separate reference file (e.g., instagram-reference.md) and link to it from the main skill.

Remove sections explaining concepts Claude already knows: 'The Instagram Advantage', composition theory, color psychology, typography best practices. Replace with a brief constraint list (e.g., 'Use high-contrast, mobile-readable text; single focal point; subtle branding').

Add an explicit character count validation step in the workflow: after generating concepts, verify all copy meets 125/40/30 limits before presenting to user, with a fix-and-retry loop if exceeded.

Consolidate the HTML template section by removing the inline template entirely since it already references `../references/html-preview-templates.md`, or provide the bundle file to justify the reference.

DimensionReasoningScore

Conciseness

Extremely verbose at ~400+ lines. Explains basic concepts Claude already knows (what Instagram is, what mobile-native means, composition rules like rule of thirds, color psychology). Extensive sections on visual styles, color palettes, typography best practices, and CTA button catalogs are reference material that bloats the skill. The 'Instagram Advantage' section is entirely unnecessary filler.

1 / 3

Actionability

Provides a concrete HTML template, specific character limits (125/40/30), table format examples, and a clear Phase 1/Phase 2 workflow with tool calls. However, much guidance is descriptive rather than executable (composition approaches, color palettes, visual styles are educational rather than actionable instructions). The table format example is well-specified and copy-paste ready.

2 / 3

Workflow Clarity

The Phase 1 → Phase 2 workflow is clearly sequenced with explicit triggers for when to generate HTML. The HTML generation workflow has numbered steps including file writing and preview opening. However, there's no validation checkpoint for character limit compliance (just 'validated internally but not shown'), and no error recovery if the mcp tool call fails or if the base64 conversion fails.

2 / 3

Progressive Disclosure

Monolithic wall of text with everything inline. Sections like CTA Button Options, Image Concept Development, Color Palette Guidance, Visual Styles, and Image Specifications could easily be split into reference files. References to `../references/html-preview-templates.md` exist but the bulk of the template is still inlined. No bundle files are provided to support the reference.

1 / 3

Total

6

/

12

Passed

Description

82%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is a strong description with excellent specificity and distinctiveness, clearly defining the skill's niche in Instagram image ad creation with precise technical details like character limits. The main weakness is the absence of an explicit 'Use when...' clause, which would help Claude know exactly when to select this skill over others.

Suggestions

Add a 'Use when...' clause such as 'Use when the user asks to create Instagram ads, social media ad creatives, or needs ad copy and visual concepts for Instagram Feed or Stories.'

DimensionReasoningScore

Specificity

Lists multiple specific concrete actions: generating image ad concepts, visual descriptions, copy constraints with exact character limits (125/40/30), and HTML mockups. Also specifies formats (Feed and Stories).

3 / 3

Completeness

Clearly answers 'what does this do' with specific capabilities, but lacks an explicit 'Use when...' clause or equivalent trigger guidance. The 'when' is only implied by the domain context.

2 / 3

Trigger Term Quality

Includes strong natural keywords users would say: 'Instagram', 'image ad', 'ad concepts', 'Feed', 'Stories', 'mobile-native', 'copy constraints', 'HTML mockups'. These are terms a user creating Instagram ads would naturally use.

3 / 3

Distinctiveness Conflict Risk

Highly distinctive with a clear niche: Instagram single-image ads specifically, with exact character constraints and HTML mockup generation. Unlikely to conflict with other skills due to the very specific platform and format focus.

3 / 3

Total

11

/

12

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation11 / 11 Passed

Validation for skill structure

No warnings or errors.

Repository
treasure-data/td-skills
Reviewed

Table of Contents

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.