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Generate Instagram image ad concepts with visual descriptions, copy constraints (125/40/30 chars), and HTML mockups. Visual-first, mobile-native single-image ads for Feed and Stories.

83

1.56x
Quality

Does it follow best practices?

Impact

100%

1.56x

Average score across 3 eval scenarios

SecuritybySnyk

Passed

No known issues

SKILL.md
Quality
Evals
Security

Quality

Content

65%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is highly actionable with concrete HTML, specs, and a sequenced workflow, but it is verbose with general design/Instagram knowledge Claude already has, lacks validation checkpoints in the workflow, and leans on a monolithic structure with a dead external reference.

Suggestions

Cut or relocate general-knowledge padding (Instagram "advantages", composition rules, color psychology, typography tips, and the five generic Visual Styles) to tighten conciseness toward the lean level-3 anchor.

Add an explicit validation/recovery step to the HTML workflow (e.g., verify the file was written and confirm mcp__tdx-studio__open_file succeeded, with a retry on failure) to raise workflow clarity.

Create the referenced ../references/html-preview-templates.md (or remove the dead reference) and move the CTA catalog, image specs, and design guidance into reference files so the SKILL.md serves as a lean overview.

DimensionReasoningScore

Conciseness

Large stretches restate general knowledge Claude already has — Instagram "advantages" ("Visual-first platform", "Mobile-native - 100% mobile usage"), composition rules, color psychology ("Urgency: Red… Luxury: Black, gold"), typography tips, and five generic "Visual Styles" — so it is mostly useful but padded and could be tightened well beyond the lean level-3 anchor.

2 / 3

Actionability

Provides a copy-paste-ready HTML template with documented placeholders, a concrete 6-step workflow naming specific tools (mcp__tdx-studio__open_file, Glob, Write), an exact output table format with examples, and precise specs (1080x1080, instagram-preview-{timestamp}.html).

3 / 3

Workflow Clarity

The HTML generation workflow is clearly sequenced (steps 1-6) with a confirmation gate ("ONLY generate HTML mockups AFTER user confirms"), but it lacks explicit validation/verification steps and error-recovery feedback loops, matching the level-2 anchor of sequence-present-but-checkpoints-implicit.

2 / 3

Progressive Disclosure

It references ../references/html-preview-templates.md, but no references/ directory or bundle file exists — a dead reference — and large reference-like blocks (CTA catalog, visual styles, image specs, design guidance) are inlined in a single ~425-line SKILL.md that should be split out, matching the level-2 anchor of content that should be separate being inline.

2 / 3

Total

9

/

12

Passed

Description

82%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is specific, action-oriented, and well-scoped to a distinct Instagram single-image-ad niche, but it lacks an explicit "Use when…" trigger clause, which caps its completeness.

Suggestions

Add an explicit "Use when…" trigger clause (e.g., "Use when generating single-image Instagram Feed or Stories ad concepts, copy, or HTML mockups") to raise completeness from 2 to 3.

Surface common user phrasings like "Instagram ad", "IG ad creative", or "single image ad" in the description to broaden trigger-term coverage.

DimensionReasoningScore

Specificity

Lists multiple specific concrete actions — "Generate Instagram image ad concepts with visual descriptions, copy constraints (125/40/30 chars), and HTML mockups" — with quantified limits, matching the multi-action anchor rather than the partial-action level 2.

3 / 3

Completeness

Clearly states the "what" but has no "Use when…" clause or explicit trigger guidance; "Visual-first, mobile-native single-image ads for Feed and Stories" describes the output type rather than a usage trigger, so per the rubric completeness is capped at 2.

2 / 3

Trigger Term Quality

Uses natural terms a user would actually say — "Instagram", "image ad concepts", "Feed and Stories", "HTML mockups", "copy constraints" — giving good coverage rather than the sparse level-2 case.

3 / 3

Distinctiveness Conflict Risk

Scoped to "Instagram… single-image ads for Feed and Stories", a clear niche with distinct triggers unlikely to conflict with sibling ad skills; not the generic level-1 or overlap-prone level-2 case.

3 / 3

Total

11

/

12

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
treasure-data/td-skills
Reviewed

Table of Contents

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