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multi-channel-ad-ideation

Orchestrates multi-channel ad ideation for email, SMS, and Instagram campaigns using a structured creative direction workflow. Use when brainstorming campaign concepts, generating ad copy variations, developing creative directions, exploring messaging strategies, or generating promotional ideas for one or more channels.

69

Quality

85%

Does it follow best practices?

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SecuritybySnyk

Passed

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SKILL.md
Quality
Evals
Security

Quality

Content

70%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured orchestration skill with a clear, checkpointed workflow and concrete channel specs. Its main weaknesses are redundant delegation guidance and references to channel/example files that are not part of the skill bundle.

Suggestions

Consolidate the delegation guidance into a single section; the 'How to Delegate', 'Context Bundle', and 'Phase 2 Delegation' blocks overlap heavily and could be merged to reduce repetition.

Collapse the three near-identical Email/SMS/Instagram invocation example blocks into one parameterized example plus a compact per-channel differences table.

Resolve the broken local references: either bundle channels/*/SKILL.md and examples/*.md, or clearly mark them as external sibling-skill paths so the navigation gap is intentional rather than missing.

DimensionReasoningScore

Conciseness

Information-dense with concrete specs, but delegation guidance is restated across 'How to Delegate', 'Context Bundle', 'Phase 2 Delegation', and 'Best Practices', and the three Email/SMS/Instagram invocation blocks are near-identical — more than minor tightening needed.

3 / 5

Actionability

Provides concrete specs (subject 40-60 chars, SMS 160 chars, Instagram 1080x1080px), copy-paste context-bundle templates, and a markdown table format, but leans on absent channel SKILL.md files for the actual concept-generation format.

4 / 5

Workflow Clarity

A 10-step progressive workflow with explicit checkpoints (steps 4, 6, 8) and three-level iterative refinement with trigger keywords; clear sequence, explicit validation checkpoints, and feedback loops.

5 / 5

Progressive Disclosure

The five local reference files exist and are well-signaled one level deep, but the body also references channels/{email,sms,instagram}/SKILL.md, examples/complete-campaign.md, and examples/workflow-patterns.md, none of which are present in the bundle, creating navigation gaps.

3 / 5

Total

15

/

20

Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, third-person description that clearly states both the capability and explicit trigger conditions with concrete, naturally-spoken phrases. It is specific, comprehensive, and clearly distinguishable from other skills.

DimensionReasoningScore

Specificity

Names the domain and lists multiple concrete actions — 'orchestrates multi-channel ad ideation', 'brainstorming campaign concepts', 'generating ad copy variations', 'developing creative directions', 'exploring messaging strategies', 'generating promotional ideas' — with comprehensive coverage.

5 / 5

Completeness

Explicitly answers 'what' ('orchestrates multi-channel ad ideation ... using a structured creative direction workflow') and 'when' via a concrete 'Use when ...' trigger clause.

5 / 5

Trigger Term Quality

Comprehensive natural user phrases ('campaign concepts', 'ad copy variations', 'creative directions', 'messaging strategies', 'promotional ideas') plus channel names; file extensions are N/A for this non-file skill.

5 / 5

Distinctiveness Conflict Risk

A clear niche (multi-channel ad ideation for email/SMS/Instagram) with distinct triggers and minimal overlap with other skills.

5 / 5

Total

20

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
treasure-data/td-skills
Reviewed

Table of Contents

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