Conciseness

The bulk (key insights, product application tables, copy patterns, diagnostics) is framework-specific and earns its tokens, but the nine recurring "Why it works" paragraphs restate generic marketing wisdom Claude already knows ("People buy from those they know, like, and trust", "Acquiring a new customer costs 5-25x more than retaining an existing one"), and the "About the Author" bio and affiliate-tagged "Further Reading" section are pure padding. This sits between the 2 anchor (several unnecessary explanations) and the 3 anchor (mostly efficient with some unnecessary explanation) — the majority of content is specific and useful, so 3.

Actionability

For an instruction-only skill the guidance is fully executable: fill-in-the-blank copy templates ("You know how [target market] struggles with [problem]? What we do is [solution], so that [outcome]"), four concrete worked examples per square across SaaS/consultant/e-commerce/local-service contexts, and specific thresholds in the diagnostic ("lead magnet that converts at 20%+", "automated email sequence of 5+ emails"). It is above the 4 anchor because the templates and examples are consistently concrete across all nine squares with no significant gaps.

Workflow Clarity

The process is clearly sequenced (BEFORE/DURING/AFTER phases with numbered squares 1-9) and includes explicit validation ("Rate your marketing plan from 0 to 10" with a score-meaning table, "Goal: 10/10") plus a feedback loop for error recovery (the Quick Diagnostic's Question -> If No -> Action mapping, which points to the specific reference file for each gap). This matches the 5 anchor's sequence + explicit validation + checklist pattern; no destructive or batch operations are involved, so no cap applies.

Progressive Disclosure

The body serves as a clear overview of the nine squares, each section ends with a well-signaled one-level-deep pointer ("See: `references/target-market.md`"), and a "Reference Files" index lists all 10 bundle files with content descriptions. All 10 referenced files exist on disk and contain no nested references, so navigation is flat and easy — a direct match to the 5 anchor.

Specificity

Lists several specific capabilities — "Build a complete marketing plan covering the full customer journey", "Covers the PVP Index, channel selection, and advocacy systems", "choosing acquisition channels, or designing end-to-end customer lifecycle campaigns" — but stops short of enumerating the framework's full coverage (lead capture, nurture, conversion, LTV are folded into "customer journey"), so it matches the 'several specific actions; minor gaps' anchor rather than the comprehensive one.

Completeness

Explicitly answers both questions: the what ("Build a complete marketing plan covering the full customer journey from stranger to raving fan") and the when with concrete trigger phrases ("Use when the user mentions... Also trigger when building a marketing plan from scratch, choosing acquisition channels, or designing end-to-end customer lifecycle campaigns"). This is a direct match to the 5 anchor's example pattern; the 4 anchor's weaker 'when' does not apply here.

Trigger Term Quality

Eight quoted natural phrases users would actually say ("marketing plan", "target market", "USP", "lead nurture", "customer lifetime value", "referral program", "marketing strategy", "PVP Index") plus three scenario triggers, with synonyms covered (marketing plan / marketing strategy) and the highly distinctive "PVP Index" included. This matches the comprehensive-coverage anchor; it is above the 4 anchor because no significant natural variation for the domain is missing.

Distinctiveness Conflict Risk

Clear niche (1-page marketing planning) with distinct triggers ("PVP Index", "USP", "marketing plan") and explicit routing away from closely related skills ("For brand messaging, see storybrand-messaging. For conversion optimization, see cro-methodology."). The 4 anchor's 'minor overlap risk with closely related skills' is actively mitigated by that disambiguation; residual over-trigger risk on single terms like "customer lifetime value" is minimal.