Conciseness

At roughly 35 lines the body is lean and assumes Claude's competence: no concept explanations, no padding, and every section (Use, Draft states, Source) carries operational or required metadata. The kendex and license blocks are brief administrative notices rather than verbosity, matching anchor 5.

Actionability

Concrete directives exist — "Keep the calendar, claim inventory, copy and asset briefs as Markdown or CSV files", "Use the consumer's existing working-file location", and a defined draft-state table — but the key execution details (calendar layout, per-platform adaptation, brief format) are delegated to "Follow [Plan a campaign](workflows/plan-campaign.md)", so the body alone leaves missing key details. It is an instruction-only skill, so absent code is not penalized, but the deferred core workflow keeps it at anchor 3 rather than 4.

Workflow Clarity

The draft-state machine (draft → needs review → approved) with explicit approval-gate rules ("A changed piece returns to `needs review`", "An editorial review does not supply user approval") provides a clear checkpoint model, but no sequenced steps for planning a campaign appear in the body — the sequence lives in the referenced workflow file. Sequence present through states yet the overall process steps and their order are missing, fitting anchor 3; not 4 because the campaign-building sequence itself is absent rather than having only minor checkpoint gaps.

Progressive Disclosure

The body is short and well-sectioned with a clearly signaled, one-level-deep pointer ("Follow [Plan a campaign](workflows/plan-campaign.md)"), but the bundle contains no workflows/ directory — both referenced paths (workflows/plan-campaign.md and LICENSE) dead-end, so navigation to the detailed material is broken in the actual bundle structure. Good signaling but a broken reference holds it at anchor 3 rather than 4.

Specificity

Names three concrete actions — "plan a social media campaign", "build a content calendar", "adapt existing material into post drafts" — in a clearly identified domain. It falls short of anchor 5 because coverage has minor gaps: no platform names, campaign briefs, or asset handoff, all of which the skill actually covers.

Completeness

The "what" is explicit (plan campaigns, build calendars, adapt material into drafts) but there is no "Use when..." clause or equivalent explicit trigger guidance; "Load to plan..." only weakly implies the when, capping completeness at 3. It is not 4 because the when is absent, not merely imprecise.

Trigger Term Quality

"social media campaign", "content calendar", and "post drafts" are natural phrases a user would say. Missing common synonyms and variations such as "schedule posts", "content plan", or platform names, so it fits anchor 4 rather than 5.

Distinctiveness Conflict Risk

A clear niche (social media campaign and content-calendar planning) with distinct triggers, giving minimal conflict with unrelated skills. "adapt existing material" is somewhat broad, leaving minor overlap risk with general copywriting or content-creation skills, which keeps it below anchor 5.