Talk to customers without leading them using Mom Test rules: discuss their life not your idea, ask about specifics in the past, and talk less. Use when the user mentions "customer interviews", "validate my idea", "users say they want it but dont buy", "leading questions", "The Mom Test", "customer feedback bias", or "interview script". Also trigger when preparing user-research questions, interpreting ambiguous feedback, or designing customer-discovery that avoids false positives. Covers commitment and advancement, avoiding compliments, and extracting signal from noise. For product-market fit, see jobs-to-be-done. For rapid prototype testing, see design-sprint.

Design the small details -- triggers, rules, feedback, loops and modes -- that separate good products from great ones. Use when the user mentions "microinteraction", "button feedback", "loading state", "toggle design", "animation detail", "state transitions", "input feedback", "the interface feels dead", "make the UI feel responsive", or "add polish to interactions". Also trigger when designing form-validation responses, progress indicators, confirmation dialogs, or any element where the user expects immediate feedback. Covers trigger design, state rules, feedback mechanisms, and progressive loops. For overall UI polish, see refactoring-ui. For affordance design, see design-everyday-things.

Craft messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use when the user mentions "make it memorable", "no one remembers our pitch", "tagline", "value proposition", "why the message isnt landing", "curse of knowledge", or "concrete language". Also trigger when writing a pitch deck, simplifying a complex product explanation, or making a presentation more compelling. Covers the six SUCCESs traits and the curse of knowledge. For narrative brand frameworks, see storybrand-messaging. For viral sharing, see contagious.

Apply lean thinking to UX: hypothesis-driven design, collaborative sketching, and rapid experiments instead of heavy deliverables. Use when the user mentions "Lean UX", "design hypothesis", "outcome over output", "design studio method", "assumption mapping", "lightweight research", "too much design documentation", or "get the team designing together". Also trigger when reducing design-documentation overhead, getting cross-functional teams to co-design, or running fast usability experiments. Covers hypothesis statements, MVPs for UX, and cross-functional collaboration. For Build-Measure-Learn, see lean-startup. For usability audits, see ux-heuristics.

Design MVPs, validated learning experiments, and pivot-or-persevere decisions using Build-Measure-Learn. Use when the user mentions "MVP scope", "validated learning", "pivot or persevere", "vanity metrics", "test assumptions", "innovation accounting", "build-measure-learn", "minimum viable experiment", "should we pivot", "test a business idea cheaply", or "build the smallest version first". Also trigger when deciding what to include in a first version, measuring startup progress, or evaluating whether to change direction on a product bet. Covers innovation accounting and actionable metrics. For 5-day prototype testing, see design-sprint. For customer motivation analysis, see jobs-to-be-done.

Choose and audit startup metrics using Croll and Yoskovitz's "Lean Analytics". Use when the user mentions "what metrics should we track", "KPIs", "north star metric", "One Metric That Matters (OMTM)", "vanity metrics", "analytics dashboard", "DAU/MAU", "churn benchmark", or "measure product-market fit". Also trigger when choosing metrics for a startup or feature, auditing a dashboard for vanity metrics, setting metric targets and baselines, or instrumenting a product by business model and stage. Covers good-vs-vanity metrics, the One Metric That Matters, metrics by business model, the five startup stages, and benchmarks. For the build-measure-learn loop, see lean-startup. For fixing activation and retention, see improve-retention.

Discover what customers truly need by analyzing the "job" they hire your product to do. Use when the user mentions "customer discovery", "why customers churn", "what job does this solve", "competing against luck", "product-market fit", "switching behavior", "milkshake moment", or "functional vs emotional jobs". Also trigger when investigating why users choose competitors, designing features around real customer needs, or reframing a value proposition. Covers JTBD interviews, competition analysis, and jobs-oriented roadmaps. For product positioning, see obviously-awesome. For rapid validation, see design-sprint. For non-leading interview technique, see mom-test.

Design native iOS interfaces following Apple Human Interface Guidelines. Use when the user mentions "iPhone app", "iPad layout", "SwiftUI", "UIKit", "Dynamic Island", "safe areas", "HIG compliance", "SF Symbols", "haptic feedback", "iOS accessibility", "make my app feel native", or "follow Apple design guidelines". Also trigger when building tab bars, navigation stacks, sheets, or modals for iOS, implementing dark mode, or adapting layouts across screen sizes. Covers navigation patterns, accessibility, SF Symbols, and platform conventions. For general UI polish, see refactoring-ui. For affordance design, see design-everyday-things.

Build empowered product teams using discovery and delivery dual-track. Use when the user mentions "product discovery", "empowered teams", "feature factory", "opportunity assessment", "product vision", "product strategy", "what should we build", or "our roadmap is just a feature list". Also trigger when restructuring teams away from output-driven models, or deciding what to build next based on outcomes. Covers discovery techniques, team structure, opportunity assessment, vision/strategy, and continuous delivery. For customer interviews, see mom-test. For ongoing discovery systems, see continuous-discovery.

Apply the seven principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity, unity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", "commitment and consistency", "shared identity", "in-group", "make my copy more persuasive", "increase trust", or "get more people to say yes". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. Covers the principles, when each applies, and ethical limits. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.

Guided journey from a live website that underperforms to a prioritized, evidence-backed backlog of conversion, usability, message, and speed fixes - each shipped as a testable experiment. Orchestrates eight skills phase by phase - cro-methodology, ux-heuristics, refactoring-ui, web-typography, storybrand-messaging, high-perf-browser, made-to-stick, design-everyday-things - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, DESIGN.md, EXPERIMENTS.md, IMPROVE-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to fix a landing page that isn't converting, diagnose why visitors leave, audit for clarity and usability, or says 'the homepage feels off but a redesign didn't help'. Do not use with no site yet - use create-website; if it converts but needs more traffic or leads, grow-website; if the friction is in a product app, not the marketing site, improve-app. For one framework in isolation, invoke that skill directly.

Diagnose and fix retention problems using behavior design (B=MAP). Use when the user mentions "users sign up but dont stick around", "activation rate", "onboarding friction", "retention metrics", "why users dont complete", "churn analysis", or "aha moment". Also trigger when analyzing cohort retention curves, designing activation milestones, reducing time-to-value for new users, or investigating why users quit after their first session. Covers the Ability Chain, prompt design, and tiny behaviors that compound. For habit loops and variable rewards, see hooked-ux. For intrinsic motivation, see drive-motivation.

Guided journey from a working-but-untested vibe-coded prototype to a production-ready product with tests, clean structure, a business-rules boundary, and resilience at scale. Orchestrates nine skills phase by phase - working-with-legacy-code, clean-code, refactoring-patterns, software-design-philosophy, clean-architecture, pragmatic-programmer, release-it, system-design, ddia-systems - asking the user questions at every decision point and recording results in the project docs/ folder (TESTING.md, TECH-DEBT.md, RELIABILITY.md, IMPROVE-CODE-QUALITY-PLAN.md) so the journey resumes across sessions. Use when the user wants to harden an AI-generated prototype, add tests before refactoring, make code safe to change, or says 'this works on my machine but I am scared to touch it'. For a large aged codebase, use remove-technical-debt; to decide structure before building, use design-code-architecture; for a product and UX pass, use improve-app. For one framework in isolation, invoke that skill directly.

Guided journey from a stalled, plateaued business to one with an honest diagnosis, a working operating rhythm, and offers repriced to real value. Orchestrates eight skills phase by phase - good-strategy-bad-strategy, traction-eos, high-output-management, team-topologies, drive-motivation, lean-analytics, negotiation, monetizing-innovation - asking the user questions at every decision point and recording results in the project docs/ folder (STRATEGY.md, OPERATIONS.md, METRICS.md, IMPROVE-BUSINESS-PLAN.md) so the journey resumes across sessions. Use when the user wants to fix a business that has plateaued, diagnose why growth stalled, tighten strategy and execution, re-motivate a team, or says 'revenue is flat and I do not know why'. Starting from scratch with no customers: use create-business. Once the fundamentals work and the goal is expansion: use grow-business. When the product itself drags the business down: use improve-app. For one framework in isolation, invoke that skill directly.

Guided journey from a shipped app that works but feels rough to a product that fits the job, flows without friction, reads clearly, and persuades honestly. Orchestrates nine skills phase by phase - jobs-to-be-done, ux-heuristics, design-everyday-things, refactoring-ui, microinteractions, made-to-stick, influence-psychology, high-perf-browser, steve-jobs-design-review - asking the user questions at every decision point and recording results in the project docs/ folder (CUSTOMER.md, DESIGN.md, POSITIONING.md, IMPROVE-APP-PLAN.md) so the journey resumes across sessions. Use when the user wants to fix a clunky product, cut UX friction, sharpen in-app copy and prompts, or says 'the app works but feels rough'. Do not use for code, tests, or production hardening - use improve-code-quality (fresh prototype) or remove-technical-debt (aged codebase); no app yet, create-app; needs growth loops, grow-app; marketing-site friction, improve-website. For one framework in isolation, invoke that skill directly.

Create irresistible offers using the Value Equation, bonus stacking, risk-reversing guarantees, and ethical scarcity. Use when the user mentions "grand slam offer", "make my offer more compelling", "what bonuses should I add", "guarantee strategy", "offer naming", or "people say its too expensive". Also trigger when packaging a product for higher perceived value, justifying premium pricing instead of discounting, designing a money-back guarantee, or structuring tiers to maximize conversions. Covers the MAGIC naming formula and starving-crowd targeting. For product positioning, see obviously-awesome. For outbound sales, see predictable-revenue.

Design habit-forming product loops using the Hook Model (Trigger, Action, Variable Reward, Investment). Use when the user mentions "users arent coming back", "habit formation", "engagement loops", "habit zone", or "the manipulation matrix". Also trigger when designing notification or re-engagement strategies, building streaks or progress systems, or analyzing why users stop after signup. Covers ethics evaluation and onboarding for habits. For friction reduction and B=MAP, see improve-retention. For viral sharing, see contagious.

Optimize web performance through network protocols, resource loading, and browser rendering internals. Use when the user mentions "my site is slow", "Core Web Vitals", "HTTP/2 or HTTP/3", "resource hints", "network latency", "render blocking", "TCP/TLS optimization", "service worker", "Cache-Control or caching strategy", or "critical rendering path". Also trigger when diagnosing slow page loads, optimizing time to first byte, choosing between WebSocket and SSE, or reducing bundle sizes. For UI visual performance, see refactoring-ui. For font loading, see web-typography.

Manage for output using Grove's "High Output Management": a manager's output is their organization's output, raised by high-leverage activities. Use when the user mentions "high output management", "managerial leverage", "one-on-ones", "1:1 agenda", "OKRs", "performance review", "task-relevant maturity", "delegation", "meeting overload", "new manager", "how do I run a 1:1", or "just got promoted to manager". Also trigger when structuring a manager's calendar and meeting cadence, designing team metrics, running planning, coaching delegation, or preparing performance reviews. Covers leverage, production principles, meetings as the medium of management, decisions, OKRs, and task-relevant maturity. For intrinsic motivation, see drive-motivation. For a company operating system, see traction-eos.

Guided journey from a website with traffic it under-converts to a research-driven growth engine that captures more leads, persuades more buyers, sells a sharper offer, and earns referrals. Orchestrates eight skills phase by phase - cro-methodology, scorecard-marketing, storybrand-messaging, made-to-stick, influence-psychology, hundred-million-offers, contagious, one-page-marketing - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, OFFER.md, MARKETING.md, GROW-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to raise conversion on a site that already has traffic, capture more leads, sharpen a weak offer, add referral loops, or says 'my site gets visitors but nobody buys'. If a broken funnel or usability friction is the real blocker, run improve-website first; if there is no site yet, use create-website. For one framework in isolation, invoke that skill directly.