Designing free-to-paid conversion flows for SaaS products. Trigger moments, paywall design, value demonstration, upsell vs downsell, win-back flows, churn prevention. Honest about paywall-everywhere (gates everything aggressively), free-forever-trap (no upgrade path surfaces), and value-triggered-upgrade (paywall surfaces at moments of demonstrated value) patterns. Triggers on upgrade flow, paywall, free-to-paid, freemium conversion, trial conversion, plan upgrade, subscription upgrade, win-back flow, churn prevention. Also triggers when free-to-paid conversion is low, when paywalls are blocking the wrong moments, or when upgrade flows are being scoped for the first time.

Design a structured onboarding experience that gets new team members productive in 30, 60, and 90 days. Use when a new hire is joining, when contractors or agency partners need to ramp up, when an existing team is restructuring and members are switching focus, or when current onboarding feels chaotic and slow. Also triggers when one person owns all the tribal knowledge and you need to capture it, when you keep losing people in their first 90 days, or when a new project has many fresh members joining at once. Useful for engineering, design, product, marketing, and operations roles.

Diagnose organic traffic changes (drops, stalls, or unexpected wins) using Ahrefs MCP plus Search Console data. Use this skill when traffic suddenly dropped, has been flat despite investment, after an algorithm update, after a migration or deploy, or when a competitor seems to be taking share. Triggers on traffic dropped, traffic decline, traffic stalled, organic decline, lost rankings, why is traffic down, algorithm update, post-migration traffic loss, traffic diagnosis. Also triggers when stakeholders are panicking about an organic traffic number they cannot explain. A panic about tracking, event, or dashboard setup is a measurement problem, not a traffic problem: route those to `analytics-strategy`.

Set up and run rank tracking using Ahrefs MCP: pick the right keywords to track, segment them by purpose, set baselines, and define alert thresholds. Use this skill when starting a new tracking project, baselining for a campaign, choosing what to monitor, or building a rank reporting cadence. Triggers on rank tracking, keyword tracking, monitor rankings, track positions, what should we track, ranking dashboard, baseline rankings, alert thresholds. Also triggers when a stakeholder wants weekly or monthly ranking visibility.

How to design a content hub that earns topical authority. Pillar topic selection, cluster planning, internal linking architecture, URL structure, pillar and cluster page anatomy, topical authority signals for SEO and AEO/GEO, and the maintenance discipline that distinguishes intentional hubs from accidental orphans. Triggers on pillar content, content hub, topic cluster, topical authority, content architecture, hub and spoke, pillar page, cluster page, content silo, internal linking strategy. Also triggers when a content set is not ranking despite individual piece quality, when a pillar was launched without a cluster, or when content has accumulated without an architecture.

Diagnose and fix web performance issues including Core Web Vitals (LCP, INP, CLS), bundle size, asset optimization, render performance, and runtime efficiency. Use this skill whenever the user wants to improve page speed, fix Core Web Vitals, optimize assets, reduce bundle size, debug slow renders, or systematically improve a site's performance. Triggers on performance, page speed, Core Web Vitals, LCP, INP, CLS, FID, TTFB, bundle size, code splitting, image optimization, lazy loading, render blocking, slow page, performance audit, Lighthouse score. Also triggers when traffic or conversion is dropping due to perceived slowness.

Designing forms with multiple steps, progress indicators, conditional logic, and save-and-resume mechanics. The discipline of breaking complex data collection into stages that respect cognitive load while maintaining completion intent. Honest about kitchen-sink-single-page (overwhelms before the user starts), progress-theater (steps without genuine staging), and genuinely-staged (each step earns its own page) patterns. Triggers on multi-step form, multi-page form, form wizard, signup wizard, lead form, application form, intake form, configurator, onboarding form. Also triggers when a long form is converting poorly, when an audience is dropping off mid-form, or when a multi-step form is being scoped for the first time.

The operational playbook for launching a feature well. Positioning, internal alignment, customer comms, sales enablement, support readiness, rollout strategy, monitoring with pre-defined rollback triggers, post-launch measurement against spec hypotheses, and the discipline that distinguishes shipping from releasing from actually launching. Triggers on launch plan, feature launch, launch checklist, ship vs release, rollout strategy, gradual rollout, sales enablement, support readiness, launch announcement, post-launch measurement, launch failure, declared victory too early. Also triggers when planning a launch (any size, any segment), auditing an existing launch process, fixing the we shipped it but the metric did not move problem, or building a launch checklist for the team.

Designing interactive calculators (ROI calculators, pricing estimators, savings projections, mortgage calculators, custom assessments) that deliver real decision-support value while serving as lead magnets and qualified-traffic generators. Honest about vanity-calculator (no real value), lead-trap (hides the answer behind email), and transparent-decision-tool (gives the result and earns the email through tiered value) patterns. Triggers on calculator, ROI calculator, pricing estimator, savings calculator, custom calculator, interactive tool, decision tool, financial calculator. Also triggers when an audience needs a calculation-driven lead magnet, when a vanity calculator is producing leads but no qualified ones, or when a calculator is being scoped for the first time.

Apply pre-composed aesthetic archetype defaults to jumpstart brand design work covering color, typography, layout, voice, and imagery direction. Use this skill whenever the user wants a starting point for brand visual and verbal direction, references a brand they want to design near (for example 'something like Stripe' or 'editorial like Linear'), needs to converge faster from many directions to one, or wants known-good defaults for a specific industry vertical. Triggers on archetype, design archetype, brand archetype, near to (brand), in the style of, similar aesthetic, design starting point, brand template, vertical-typical, industry-typical. Also triggers when the user has a brief and wants to map it to a known aesthetic family rather than design from first principles.

Use when updating the Electron version in the RStudio repository, e.g. bumping to a new release

Azure Storage Services including Blob Storage, File Shares, Queue Storage, Table Storage, and Data Lake. Answers questions about storage access tiers (hot, cool, cold, archive), when to use each tier, and tier comparison. Provides object storage, SMB file shares, async messaging, NoSQL key-value, and big data analytics. Includes lifecycle management. USE FOR: blob storage, file shares, queue storage, table storage, data lake, upload files, download blobs, storage accounts, access tiers, storage tiers, hot cool cold archive, storage tier comparison, when to use storage tiers, lifecycle management, Azure Storage concepts. DO NOT USE FOR: SQL databases, Cosmos DB (use azure-prepare), messaging with Event Hubs or Service Bus (use azure-messaging).

Generate and edit images using Google's Nano Banana 2 (Gemini 3.1 Flash Image Preview) API. This skill should be used when the user asks to create or modify images, especially when they need fast iteration, explicit aspect-ratio control, or resolution control from 512px to 4K.

Trigger: PRs over 400 lines, stacked PRs, review slices. Split oversized changes into chained PRs that protect review focus.

Trigger: PRs over 400 lines, stacked PRs, review slices. Split oversized changes into chained PRs that protect review focus.

Control tmux sessions/panes for interactive CLIs: list, capture output, send keys, paste text, monitor prompts.

Add and live-prove a model provider with non-interactive config one-liners, without exposing credentials.

Produces a structured, end-to-end linear walkthrough of an unfamiliar codebase by orchestrating parallel subagents across four phases — discovery, tracing, validation, and synthesis. Use when onboarding to a new repository, understanding execution paths from entry points, generating navigable codebase documentation, or needing fact-checked coverage of architecture, deployment, testing, and operations.

Adversarial QA tester that systematically tries to break an application's API. Tests security boundaries, input validation, race conditions, deduplication, and malformed requests. Reports bugs with full reproduction details. Trigger on "break the API", "chaos monkey", "adversarial testing", "security test the endpoints", "test edge cases", or when a test plan defines API endpoints.

Multi-threaded conversation memory organized by topic instead of by date. Enables seamless context switching, compaction resilience, and sub-agent tracking — all file-based, no code changes to OpenClaw. Use when you want your agent to maintain separate conversation threads per project/topic, survive context compaction without losing the thread, track sub-agent spawns with model/task/duration, and output a structured conversation-map.json for visualization clients.