Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says "ad plan", "ad strategy", "campaign planning", "media plan", "PPC strategy", or "advertising plan".
92
Quality
92%
Does it follow best practices?
Impact
88%
1.95xAverage score across 3 eval scenarios
Output deliverables and campaign architecture
ADS-STRATEGY.md present
0%
100%
CAMPAIGN-ARCHITECTURE.md present
0%
100%
BUDGET-PLAN.md present
0%
100%
CREATIVE-BRIEF.md present
0%
100%
TRACKING-SETUP.md present
0%
100%
IMPLEMENTATION-ROADMAP.md present
0%
100%
Campaign naming convention
0%
100%
Brand campaign included
75%
100%
Retargeting layer present
100%
100%
Testing layer present
37%
100%
Funnel stages covered
62%
100%
SaaS template applied
100%
100%
Without context: $0.8414 · 5m 9s · 27 turns · 33 in / 16,104 out tokens
With context: $1.2672 · 6m 56s · 33 turns · 2,251 in / 21,352 out tokens
Budget framework and creative production plan
70% proven allocation
44%
88%
20% scaling allocation
33%
88%
10% testing allocation
100%
88%
Budget pacing Month 1-2
71%
85%
Budget pacing Month 3-4
100%
100%
Budget pacing Month 5-6
100%
100%
P1 video assets
20%
90%
P2 static images
30%
70%
P3 carousel assets
75%
37%
P4 UGC/testimonial video
0%
12%
P5 long-form video
0%
25%
Quarterly review cadence
0%
25%
Without context: $0.4080 · 2m 26s · 18 turns · 25 in / 6,967 out tokens
With context: $0.5383 · 2m 50s · 19 turns · 2,599 in / 8,118 out tokens
Implementation roadmap phases and tracking setup
Phase 1 Weeks 1-2
100%
100%
Phase 2 Weeks 3-4
100%
100%
Phase 2 daily monitoring
57%
100%
Phase 3 Weeks 5-8
71%
100%
3x Kill Rule
0%
100%
Phase 4 Weeks 9-12
85%
100%
20% scale rule
0%
100%
Google tracking: client + server
100%
100%
Meta tracking: client + server
100%
100%
Google and Meta as P1
100%
100%
Additional platforms listed
0%
50%
Minimum 2 weeks data for optimization
50%
100%
Without context: $0.3118 · 2m 33s · 13 turns · 20 in / 6,864 out tokens
With context: $0.7141 · 3m 56s · 23 turns · 2,613 in / 11,257 out tokens
Table of Contents
If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.