CtrlK
BlogDocsLog inGet started
Tessl Logo

ads-plan

Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says "ad plan", "ad strategy", "campaign planning", "media plan", "PPC strategy", or "advertising plan".

Install with Tessl CLI

npx tessl i github:AgriciDaniel/claude-ads --skill ads-plan
What are skills?

92

1.95x

Quality

92%

Does it follow best practices?

Impact

88%

1.95x

Average score across 3 eval scenarios

SKILL.md
Review
Evals

Evaluation results

100%

68%

SaaS Startup Paid Advertising Launch Plan

Output deliverables and campaign architecture

Criteria
Without context
With context

ADS-STRATEGY.md present

0%

100%

CAMPAIGN-ARCHITECTURE.md present

0%

100%

BUDGET-PLAN.md present

0%

100%

CREATIVE-BRIEF.md present

0%

100%

TRACKING-SETUP.md present

0%

100%

IMPLEMENTATION-ROADMAP.md present

0%

100%

Campaign naming convention

0%

100%

Brand campaign included

75%

100%

Retargeting layer present

100%

100%

Testing layer present

37%

100%

Funnel stages covered

62%

100%

SaaS template applied

100%

100%

Without context: $0.8414 · 5m 9s · 27 turns · 33 in / 16,104 out tokens

With context: $1.2672 · 6m 56s · 33 turns · 2,251 in / 21,352 out tokens

68%

22%

E-commerce Brand: Budget Allocation and Creative Strategy

Budget framework and creative production plan

Criteria
Without context
With context

70% proven allocation

44%

88%

20% scaling allocation

33%

88%

10% testing allocation

100%

88%

Budget pacing Month 1-2

71%

85%

Budget pacing Month 3-4

100%

100%

Budget pacing Month 5-6

100%

100%

P1 video assets

20%

90%

P2 static images

30%

70%

P3 carousel assets

75%

37%

P4 UGC/testimonial video

0%

12%

P5 long-form video

0%

25%

Quarterly review cadence

0%

25%

Without context: $0.4080 · 2m 26s · 18 turns · 25 in / 6,967 out tokens

With context: $0.5383 · 2m 50s · 19 turns · 2,599 in / 8,118 out tokens

96%

39%

Home Services Company: Advertising Launch Roadmap and Tracking Plan

Implementation roadmap phases and tracking setup

Criteria
Without context
With context

Phase 1 Weeks 1-2

100%

100%

Phase 2 Weeks 3-4

100%

100%

Phase 2 daily monitoring

57%

100%

Phase 3 Weeks 5-8

71%

100%

3x Kill Rule

0%

100%

Phase 4 Weeks 9-12

85%

100%

20% scale rule

0%

100%

Google tracking: client + server

100%

100%

Meta tracking: client + server

100%

100%

Google and Meta as P1

100%

100%

Additional platforms listed

0%

50%

Minimum 2 weeks data for optimization

50%

100%

Without context: $0.3118 · 2m 33s · 13 turns · 20 in / 6,864 out tokens

With context: $0.7141 · 3m 56s · 23 turns · 2,613 in / 11,257 out tokens

Evaluated
Agent
Claude Code
Model
Claude Sonnet 4.6

Table of Contents

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.