ads-plan

Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.

Quality

82%

Does it follow best practices?

Run evals on this skill

Adds up to 20 points to the overall score

View guide

Securityby

Passed

No findings from the security scan

Quality

Content

65%Weight 40%Scale 1-3

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The content is a concise, well-sequenced procedure but stays at an abstract directive level without concrete artifacts or validation checkpoints, and its one file reference points to a nonexistent path while ignoring the actual bundled templates. It is functional but would benefit from actionable specifics and corrected navigation.

Suggestions

Point the optional 'industry template' input to the real bundle (e.g., name assets/generic.md, assets/saas.md, etc.) and fix or remove the broken 'ads/references/additional-platforms.md' reference so navigation is one level deep and resolvable.

Add explicit validation gates to the workflow—e.g., a 'verify prerequisites before launch' and 'validate measurement/eligibility evidence before scale' checkpoint with a fix-and-retry loop, given the destructive account-change risk.

Make step 4 actionable by referencing concrete templates or output shapes for campaign architecture, audiences, and budget rather than listing the topics to cover.

Dimension	Reasoning	Score
Conciseness	The body is a lean numbered procedure with no concept-explaining padding ('Define objective...', 'Specify campaign architecture...'); every line directs action and assumes Claude's competence, matching the lean-and-efficient anchor.	3 / 3
Actionability	It instructs but at an abstract level—'Specify campaign architecture, audience strategy, creative system...' and 'Assign every action an owner, timing, dependency...'—without concrete artifacts, templates, commands, or worked examples, so it is only partly executable guidance.	2 / 3
Workflow Clarity	Seven numbered steps are sequenced, but the workflow involving account launch/optimization 'mutation gates' has no explicit validate-then-proceed checkpoints or feedback loop, so the per-rubric guidance caps it at 2.	2 / 3
Progressive Disclosure	The body references 'ads/references/additional-platforms.md', a path that does not exist in the bundle, and never signals the actual assets/*.md industry templates present; references are present but poorly signaled and one is invalid.	2 / 3
	Total	9 / 12 Passed

Description

100%Weight 40%Scale 1-3

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is exemplary: it enumerates concrete capability areas, supplies an explicit 'Use for...' trigger clause with natural user terms, and clearly delineates the paid-advertising niche. It answers both what the skill does and when to invoke it without padding.

Dimension	Reasoning	Score
Specificity	Lists multiple concrete coverage areas—'objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting'—matching the 'multiple specific concrete actions' anchor.	3 / 3
Completeness	Explicitly answers what ('Create a professional paid-advertising strategy covering...') and when (an explicit 'Use for...' trigger clause), matching the 'both what AND when' anchor.	3 / 3
Trigger Term Quality	The 'Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning' clause gives good coverage of natural terms users would say, matching the high anchor.	3 / 3
Distinctiveness Conflict Risk	The paid-advertising-strategy niche with distinct triggers (PPC, paid-social, media plan) is clearly scoped and unlikely to conflict with other skills, matching the clear-niche anchor.	3 / 3
	Total	12 / 12 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository: AgriciDaniel/claude-ads
Path: skills/ads-plan/SKILL.md
Commit: 669c760

Reviewed: 17 days ago

Table of Contents

Discovery Implementation Validation

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.