ads-plan
Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says ad plan, ad strategy, campaign planning, media plan, PPC strategy, or advertising plan.
87
85%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Passed
No known issues
Quality
Discovery
100%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a well-crafted skill description that hits all the key criteria. It provides specific capabilities, includes a comprehensive set of natural trigger terms, explicitly states both what the skill does and when to use it, and occupies a clear niche in paid advertising planning that distinguishes it from related marketing skills.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions: platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Also mentions industry-specific templates. | 3 / 3 |
Completeness | Clearly answers both 'what' (strategic paid advertising planning with templates covering platform selection, campaign architecture, etc.) and 'when' (explicit 'Use when' clause with specific trigger phrases). | 3 / 3 |
Trigger Term Quality | Includes a strong set of natural trigger terms users would actually say: 'ad plan', 'ad strategy', 'campaign planning', 'media plan', 'PPC strategy', 'advertising plan'. These cover common variations well. | 3 / 3 |
Distinctiveness Conflict Risk | Clearly scoped to paid advertising planning specifically, with distinct triggers like 'PPC strategy', 'media plan', and 'campaign planning' that are unlikely to conflict with general marketing or content skills. | 3 / 3 |
Total | 12 / 12 Passed |
Implementation
70%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a well-structured strategic planning skill with clear workflow sequencing and good progressive disclosure through external file references. Its main weaknesses are moderate verbosity in explaining marketing concepts Claude already understands (content pillars, competitive analysis basics) and the guidance being more template/framework-oriented than directly executable. The campaign architecture tree and phased implementation roadmap are strong actionable elements.
Suggestions
Trim the Creative Strategy content pillars section - Claude already understands marketing concepts like 'social proof' and 'pain points'; instead, focus on specific rules for when to recommend each type.
Add more specific decision logic (e.g., 'If monthly budget < $5K, use only 1-2 platforms; if B2B with ACV > $50K, prioritize LinkedIn + Google') to make platform selection more actionable rather than listing general assessment criteria.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The content is reasonably structured but includes some verbose sections that could be tightened. Tables like the KPI targets with relative percentages (Target -20%, Target +30%) add little actionable value. Some sections like Creative Strategy content pillars explain marketing concepts Claude already knows. | 2 / 3 |
Actionability | The skill provides concrete templates (naming conventions, campaign structure trees, budget tables) which are useful, but lacks executable code or commands. References to loading files from `assets/` directory and reading reference docs are good, but the actual guidance is more framework/template-oriented than copy-paste executable. The discovery section is a checklist of questions rather than specific instructions on how to gather or process that information. | 2 / 3 |
Workflow Clarity | The 8-step process is clearly sequenced from Discovery through Implementation Roadmap, with the implementation phase broken into 4 sub-phases with specific timelines. Phase 2 includes a validation checkpoint ('Verify conversion tracking is firing correctly'), Phase 3 includes a kill rule for underperformers, and the overall flow has clear progression with feedback loops (optimize based on data, kill losers, scale winners). | 3 / 3 |
Progressive Disclosure | The skill effectively uses progressive disclosure by referencing external files for detailed content: industry templates in `assets/`, budget allocation details in `ads/references/budget-allocation.md`, conversion tracking in `ads/references/conversion-tracking.md`. The main file serves as an overview with clear pointers to one-level-deep references. Output deliverables are clearly listed as separate files. | 3 / 3 |
Total | 10 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
- Repository
- AgriciDaniel/claude-ads
- Commit
c2ca51f
- Reviewed
Table of Contents
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