ads-plan
Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says ad plan, ad strategy, campaign planning, media plan, PPC strategy, or advertising plan.
87
85%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Advisory
Suggest reviewing before use
Quality
Discovery
100%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a well-crafted skill description that hits all the key criteria. It provides specific capabilities, includes a comprehensive set of natural trigger terms, explicitly states both what the skill does and when to use it, and occupies a clear niche in paid advertising planning that distinguishes it from adjacent marketing skills.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions: platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Also mentions industry-specific templates. | 3 / 3 |
Completeness | Clearly answers both 'what' (strategic paid advertising planning with templates covering platform selection, campaign architecture, etc.) and 'when' (explicit 'Use when' clause with specific trigger phrases). | 3 / 3 |
Trigger Term Quality | Includes a strong set of natural trigger terms users would actually say: 'ad plan', 'ad strategy', 'campaign planning', 'media plan', 'PPC strategy', 'advertising plan'. These cover common variations well. | 3 / 3 |
Distinctiveness Conflict Risk | Clearly scoped to paid advertising planning specifically, with distinct triggers like 'PPC strategy', 'media plan', and 'campaign planning' that are unlikely to conflict with general marketing or content skills. | 3 / 3 |
Total | 12 / 12 Passed |
Implementation
70%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a well-structured strategic planning skill with excellent workflow clarity and good progressive disclosure through external file references. Its main weaknesses are moderate verbosity (explaining marketing concepts Claude already understands) and limited actionability—it's more of a planning framework than executable guidance, with key specifics deferred to referenced files. The KPI targets table with relative percentages adds little value.
Suggestions
Remove or significantly condense the Creative Strategy content pillars section—Claude already understands marketing concepts like social proof, pain points, and product demos.
Make the KPI targets table actionable by either providing industry-specific benchmarks or removing it in favor of guidance on how to set baselines from initial data.
Add concrete examples of completed deliverables (e.g., a snippet of what ADS-STRATEGY.md should look like) to make the output expectations more executable.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The content is reasonably structured but includes some verbose sections that could be tightened. Tables like the KPI targets with relative percentages (Target -20%, Target +30%) are vague filler rather than actionable. Some sections like Creative Strategy content pillars explain marketing concepts Claude already knows. | 2 / 3 |
Actionability | The skill provides concrete templates (naming conventions, campaign structure trees, tables) which are useful, but much of the guidance remains strategic/conceptual rather than executable. There are no actual commands, code, or copy-paste-ready implementations—it's a planning framework with references to external files that contain the real specifics. | 2 / 3 |
Workflow Clarity | The 8-step process is clearly sequenced from Discovery through Implementation Roadmap, with phased timelines (Weeks 1-2, 3-4, etc.), explicit validation checkpoints (verify conversion tracking, minimum 2 weeks of data before optimizing, 3x Kill Rule), and clear progression logic. The workflow is well-structured for a planning skill. | 3 / 3 |
Progressive Disclosure | The skill effectively uses progressive disclosure by referencing external files for detailed content (budget-allocation.md, conversion-tracking.md, industry templates in assets/), keeping the main file as an overview. References are one level deep and clearly signaled with specific file paths. | 3 / 3 |
Total | 10 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
- Repository
- AgriciDaniel/claude-ads
- Commit
402ba63
- Reviewed
Table of Contents
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