ads-plan
Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says "ad plan", "ad strategy", "campaign planning", "media plan", "PPC strategy", or "advertising plan".
92
Quality
92%
Does it follow best practices?
Impact
88%
1.95xAverage score across 3 eval scenarios
Discovery
100%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a well-crafted skill description that excels across all dimensions. It uses third person voice, lists specific capabilities, and includes an explicit 'Use when' clause with multiple natural trigger terms. The description clearly distinguishes itself from related marketing skills through its focus on paid advertising and campaign planning specifics.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions: 'platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap' - these are distinct, actionable capabilities. | 3 / 3 |
Completeness | Clearly answers both what (strategic paid advertising planning with specific capabilities) AND when (explicit 'Use when user says...' clause with multiple trigger phrases). | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural terms users would say: 'ad plan', 'ad strategy', 'campaign planning', 'media plan', 'PPC strategy', 'advertising plan' - these are common variations users would naturally use. | 3 / 3 |
Distinctiveness Conflict Risk | Clear niche focused on paid advertising planning with distinct triggers; unlikely to conflict with general marketing or content skills due to specific terms like 'PPC', 'media plan', 'campaign architecture'. | 3 / 3 |
Total | 12 / 12 Passed |
Implementation
85%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a strong, comprehensive skill for paid advertising planning. It excels in actionability with concrete templates, naming conventions, and specific deliverables. The workflow is clearly phased with appropriate validation steps. Minor verbosity in some sections (creative pillars, some table explanations) prevents a perfect conciseness score, but overall the content is well-organized and practical.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The content is reasonably efficient but includes some redundancy (e.g., the detailed tables and templates could be more condensed). Some sections like Creative Strategy pillars explain concepts Claude likely understands, though most content adds genuine value. | 2 / 3 |
Actionability | Highly actionable with concrete naming conventions, specific campaign structure templates, exact budget percentages (70/20/10), detailed tables with priorities, and clear deliverable file names. The content is copy-paste ready for implementation. | 3 / 3 |
Workflow Clarity | Excellent multi-phase workflow with clear sequencing (Discovery → Competitive Analysis → Platform Selection → etc.) and explicit implementation phases with week-by-week timelines. Includes validation checkpoints like 'Verify conversion tracking is firing correctly' and the '3x Kill Rule' for optimization decisions. | 3 / 3 |
Progressive Disclosure | Well-structured with clear references to external files (industry templates in `assets/`, budget allocation and conversion tracking references). References are one level deep and clearly signaled. The main document serves as an overview while pointing to detailed materials appropriately. | 3 / 3 |
Total | 11 / 12 Passed |
Validation
100%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 11 / 11 Passed
Validation for skill structure
No warnings or errors.
- Reviewed
Table of Contents
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