为活动、促销、品牌 campaign 与倡导等传播任务创建、改版、扩展或诊断海报与营销图形,交付以假乱真的成品平面稿(单张海报、系列、社媒多尺寸套件、展示物与户外幅面)和一个能重出图的母版文件夹(HTML/CSS 画板母版、内容插槽、素材层、色与字规范、导出脚本、README)。基底是固定尺寸的分层版面:生图只产背景与主视觉素材,文字全部活字,系列只变内容不变容器。入口三判据同时成立才属本 Skill:输出是定尺寸单帧静态平面文件(PNG/JPG/PDF,不可滚动、不可交互、不分页);一帧承载全部信息、一次扫读完;用途是传播。用于:海报、传单、KV、banner、社媒图、公众号头图与封面、灯箱、易拉宝、展板、广告图、单页邀请函、电商主图、节日贺图、视频封面、微信长图。不用于并须转出:PPT、报告、手册、杂志、学术海报与任何多页物→design-editorial-and-presentations;logo、VI、名片、品牌手册→design-brand-identities;网页、落地页、dashboard 与任何可交互界面→build-polished-visual-frontends;数据图表与重信息图→create-data-visualizations;单张无文字插画→create-illustrations-and-scenes;单个图标或图形元素→design-icons-and-symbols。
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