UGC Creative Brief Generator

# UGC Creator Brief

## Brand Overview
- **Brand:** [Brand Name]
- **Product:** [Product/Service]
- **Website:** [URL]
- **Brand Voice:** [Casual/Professional/Edgy/Warm]

## Campaign Details
- **Objective:** [Awareness / Consideration / Conversion]
- **Platform(s):** [TikTok, Instagram Reels, YouTube Shorts, Meta Feed]
- **Target Audience:** [Age, gender, interests, pain points]
- **Campaign Duration:** [Start - End]

## Deliverables
- [ ] X videos at [length] seconds
- [ ] Format: [9:16 / 1:1 / 4:5]
- [ ] Resolution: 1080x1920 minimum
- [ ] Raw footage delivery: [Yes/No]
- [ ] Revision rounds: [1-2]

## Key Messages (Pick 2-3 per video)
1. [Primary value proposition]
2. [Differentiator / unique feature]
3. [Social proof / result]

## Hook Requirements
- First 3 seconds MUST stop the scroll
- Use one of the approved hook formulas (see below)
- Do NOT start with brand name

## CTA Requirements
- Verbal CTA at [timestamp]
- On-screen CTA text: "[Specific CTA]"
- Promo code: [CODE] (if applicable)

## DO's
- ✅ Film in natural lighting
- ✅ Use personal phone (authentic feel)
- ✅ Show genuine reactions
- ✅ Include product in frame within first 5 seconds
- ✅ Speak directly to camera

## DON'Ts
- ❌ No competitor mentions
- ❌ No unsubstantiated health/income claims
- ❌ No background music with copyright issues
- ❌ No filters that obscure the product
- ❌ No scripted-sounding delivery

## Shipping / Product Access
- Product will be shipped to your address by [date]
- OR access credentials will be sent to your email

## Timeline
- Brief acceptance: [Date]
- Content draft: [Date + 5 days]
- Revisions: [Date + 7 days]
- Final delivery: [Date + 10 days]

## Compensation
- Base fee: $[amount]
- Usage rights: $[amount] per platform per [30/60/90] days
- Performance bonus: $[amount] per [metric threshold]
- Payment terms: Net [15/30] via [PayPal/Wise/direct]

[0-3s] HOOK: "Stop wasting money on [pain point]"
[3-8s] AGITATE: "I used to [describe frustrating experience]..."
[8-20s] SOLUTION: "Then I found [Product] and everything changed"
[20-25s] PROOF: Show result / transformation
[25-30s] CTA: "Link in bio to try it yourself"

[0-3s] HOOK: Show the "before" state (messy desk, bad skin, slow workflow)
[3-8s] BEFORE: "This was me [timeframe] ago..."
[8-12s] BRIDGE: "I started using [Product]..."
[12-25s] AFTER: Show transformation with genuine excitement
[25-30s] CTA: "Get [X]% off with my code [CODE]"

[0-3s] HOOK: "I never thought I'd say this but..."
[3-10s] CONTEXT: Establish credibility and relatability
[10-20s] EXPERIENCE: Describe specific use case and results
[20-25s] ENDORSEMENT: "I genuinely recommend this to anyone who..."
[25-30s] CTA: "Check it out, link in bio"

[0-3s] HOOK: Unexpected visual or statement that creates curiosity
        Examples: "POV: you discover [category] actually works"
                  "The [product type] that broke the internet"
                  Start mid-action with no context
[3-8s] BUILD: Tease the reveal without giving it away
[8-20s] REVEAL: Show the product and explain
[20-30s] CTA: "Trust me, you need this"

[0-3s] HOOK: "[Number] things I wish I knew about [topic]"
[3-8s] TIP 1: Quick actionable tip (product tie-in)
[8-15s] TIP 2: Another tip with product demo
[15-22s] TIP 3: Most impactful tip with proof
[22-30s] CTA: "Follow for more + link in bio"

┌──────────────────────┐
│   ⚠️ Username/Icons   │ ← Top 15% avoid text
│                      │
│                      │
│   ✅ MAIN CONTENT     │ ← Center 60% safe
│   ✅ KEY MESSAGES      │
│                      │
│                      │
│   ⚠️ CTA/Description  │ ← Bottom 25% avoid text
│   ⚠️ Platform UI       │
└──────────────────────┘

Urgency: "Only [X] left at this price — link in bio"
Social Proof: "Join [X,000] people who already [result]"
Risk Reversal: "Try it free for 30 days, link below"
Exclusive: "Use my code [CODE] for [X]% off — only for my followers"
Curiosity: "I put the link in my bio so you can see for yourself"

IF objective == "performance_ads" AND budget > $500/mo:
  USE Arcads (best ad-specific features, bulk creation)

IF objective == "testing_hooks" AND budget < $200/mo:
  USE Creatify (cheapest per video, URL-to-ad)

IF objective == "corporate_training" OR languages > 5:
  USE Synthesia (most languages, professional tone)

IF objective == "personalized_outreach":
  USE HeyGen (best lip sync, custom avatars)

IF objective == "api_integration":
  USE D-ID (best API, pay-per-minute)

Tier 1: $X per 1,000 views over baseline
Tier 2: $X per conversion attributed
Tier 3: $X if video exceeds [CTR/engagement] threshold

Example for D2C brand:
  Base: $200 for 1 TikTok + 1 Reel
  Usage: +$150 for 60-day paid amplification
  Bonus: +$50 per 100K views over 50K
  Bonus: +$5 per verified purchase (tracked via unique code)
  Total potential: $200-800 per creator

# UGC Brief: ProjectFlow (Project Management SaaS)

## Hook: Problem-Agitation-Solution
"Is anyone else drowning in Slack messages and missed deadlines?"
→ Show chaotic workflow (multiple tabs, notifications)
→ "I switched to ProjectFlow and honestly? Life changing."
→ Screen recording of clean dashboard
→ "Free trial link in bio — thank me later"

## Deliverables
- 2x TikTok/Reels (9:16, 30 seconds each)
- 1x Meta Feed (1:1, 30 seconds)
- Raw footage of all takes

## Shot List
1. [0-3s] Talking head, frustrated expression, "Okay I need to talk about this"
2. [3-8s] Screen recording: messy inbox, notifications, chaos
3. [8-12s] Back to camera: "My coworker showed me ProjectFlow..."
4. [12-22s] Screen demo: create project, drag tasks, clean UI
5. [22-27s] Talking head: genuine amazement, "Everything in one place"
6. [27-30s] CTA overlay: "Free 14-day trial ↓"