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ugc-creative-brief

Generates UGC creator briefs with hook formulas, shot lists, platform specs, and budget frameworks. Use when creating UGC briefs, planning creator campaigns, writing hook scripts, or comparing AI UGC tools.

Quality

79%

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tessl review fix ./skills/ugc-creative-brief/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

65%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is exceptionally actionable — templates, tables, and formulas a model can use verbatim to produce a complete UGC brief — and it avoids teaching concepts Claude already knows. Its weaknesses are structural: a ~360-line monolithic file with no reference files, an implicit rather than explicit assembly workflow, and padding from a promotional footer plus time-sensitive pricing that will age poorly.

Suggestions

Move the AI UGC tool comparison, compensation/rate-card tables, and hook formula library into separate reference files (e.g. references/tools.md, references/compensation.md, references/hooks.md) and keep SKILL.md as a concise overview with clearly signaled one-level-deep links.

State the brief-assembly sequence explicitly (gather required inputs → select hook formula → apply platform format specs → build shot list → set CTA strategy → fill compensation), including a checkpoint to confirm budget and restricted claims with the user before generating the compensation section.

Remove the promotional "About this skill" footer and move volatile tool pricing into a dated reference file or a "verify current pricing" note so the skill body does not go stale.

DimensionReasoningScore

Conciseness

The body is mostly dense reference material Claude would not know (platform specs, hook timing breakdowns, rate cards) with little over-explanation of known concepts, but it includes unnecessary padding: the promotional "About this skill" footer with marketing links, and time-sensitive pricing ("$100/mo (20 videos)", "$49/mo (5 videos)") that is not placed in a deprecated/old-patterns section. This fits the 3 anchor "mostly efficient but includes some unnecessary content or could be tightened" — not 4 because the ad footer and volatile dollar figures earn no tokens for the task.

3 / 5

Actionability

Guidance is copy-paste ready: a complete fill-in-the-blank brief template, five timestamped hook scripts, shot-by-shot tables with audio cues, platform spec tables, CTA copy formulas, tiered rate cards, and a worked SaaS example. Per the scoring notes for instruction-only skills, this concrete and specific guidance merits the 5 anchor "fully executable, covers the common cases"; the IF/USE tool-selection block is an intentional decision table rather than a code gap, so it is not a 4.

5 / 5

Workflow Clarity

The brief-generation workflow lists required inputs and an output template, which gives a rough sequence, but the overall assembly order (gather inputs → pick hook formula → apply platform specs → build shot list → set compensation) is only implicit in section ordering, and there are no checkpoints such as confirming budget with the user before quoting rates. This matches the 3 anchor "sequence present but checkpoints missing or implicit"; it is not a 4 because no explicit step ordering or validation moments are stated anywhere, and not a 2 because inputs, template structure, and a delivery timeline are clearly specified.

3 / 5

Progressive Disclosure

The file is well-sectioned (Capabilities overview, numbered workflows, Examples) so it is navigable, but it is a ~360-line monolith with no bundle files: content that clearly belongs in separate references — the AI tool comparison table, the rate-card/compensation tables, the hook formula library — is fully inlined, matching the 3 anchor "some structure but content that should be separate is inline". It is not 2 because headers and the Capabilities index provide real structure, and not 4 because nothing is split out or referenced.

3 / 5

Total

14

/

20

Passed

Description

83%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is a strong two-sentence what-plus-when pattern: a concrete capability statement followed by an explicit "Use when" clause with four natural trigger activities. Its only weaknesses are minor — a slightly generic "budget frameworks" phrase, a few missing synonyms like "influencer brief", and modest overlap risk with general creator-marketing skills.

DimensionReasoningScore

Specificity

"Generates UGC creator briefs with hook formulas, shot lists, platform specs, and budget frameworks" names the domain plus four concrete deliverable types. It falls just short of the 5 anchor because "budget frameworks" is comparatively generic and the what-clause omits capabilities the body covers (CTA placement strategy, tool comparison, compensation rate cards).

4 / 5

Completeness

It explicitly answers both questions: what ("Generates UGC creator briefs with hook formulas, shot lists, platform specs, and budget frameworks") and when ("Use when creating UGC briefs, planning creator campaigns, writing hook scripts, or comparing AI UGC tools") with four concrete trigger phrases, matching the 5 anchor exactly. It is not a 4 because the when-clause is already explicit and specific rather than needing more detail.

5 / 5

Trigger Term Quality

Triggers like "creating UGC briefs", "planning creator campaigns", "writing hook scripts", and "comparing AI UGC tools" are natural phrases users would say, matching the 4 anchor's "good keyword coverage; a few natural terms missing". Common synonyms such as "influencer brief", "creator marketing", or "UGC script" are absent, keeping it below 5.

4 / 5

Distinctiveness Conflict Risk

The UGC-creator-brief niche has distinct triggers (hook scripts, AI UGC tool comparison) with minimal conflict risk, fitting the 4 anchor "mostly distinct; minor overlap risk". "Planning creator campaigns" could also plausibly trigger broader influencer-marketing or campaign-planning skills, which keeps it from a 5.

4 / 5

Total

17

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

Synter-Media-AI/free-skills

Path

skills/ugc-creative-brief/SKILL.md

Reviewed

Table of Contents

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