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media-plan

Build a full media plan — objective, channel mix, budget split, projected CPM/CPC/CPA, and a first test flight — before any campaign is built. Use when a user wants a media plan, a budget allocation across platforms, or a go-to-market for a launch.

Quality

89%

Does it follow best practices?

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SecuritybySnyk

Passed

No findings from the security scan

The canonical home for this skill is media-plan in Synter-Media-AI/plugin

SKILL.md
Quality
Evals
Security

Quality

Content

86%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A lean, well-structured instruction-only skill with concrete tool calls, a clear sequenced workflow, and explicit validation checkpoints. Its main gaps are the absence of a worked projection template and a fallback path when account history is missing.

DimensionReasoningScore

Conciseness

Every line instructs rather than explains — no concept tutorials, no padding, and it assumes competence ('a split without projected outcomes is a guess'), matching the 'every token earns its place' anchor.

5 / 5

Actionability

Concrete tool names (`list_connected_accounts`, `pull_*_ads_performance`, `forecast_campaign`) and concrete outputs (CPM/CPC/CPA/reach, two-week test flight) make the guidance mostly executable, but 'Show the math' offers no template or worked example of the projection format.

4 / 5

Workflow Clarity

A clear 4-step sequence with explicit checkpoints ('Confirm what is available first', 'a clear read before wider spend', 'wait for approval'), but there is no error-recovery path for when account history is unavailable or a forecast disagrees with the target CPA.

4 / 5

Progressive Disclosure

At ~33 lines with well-organized sections and no detail that belongs in a separate file, the body satisfies the under-50-line exception; sibling-skill pointers (**conversion-tracking**, **launch**) are clearly signaled and one level deep.

5 / 5

Total

18

/

20

Passed

Description

88%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description that clearly states what the skill produces and when to invoke it, with specific deliverables and natural trigger phrases. The only gaps are a few missing common synonyms ('ad campaign', 'advertising plan') and slight overlap risk on the 'go-to-market for a launch' trigger.

DimensionReasoningScore

Specificity

The description enumerates concrete deliverables — 'objective, channel mix, budget split, projected CPM/CPC/CPA, and a first test flight' — giving comprehensive, specific coverage of the planning task in third-person voice, matching the top anchor.

5 / 5

Completeness

It explicitly answers both 'what' (builds a full media plan with named components) and 'when' ('Use when a user wants a media plan, a budget allocation across platforms, or a go-to-market for a launch') with concrete trigger phrases.

5 / 5

Trigger Term Quality

'media plan', 'budget allocation across platforms', 'go-to-market', and 'launch' are natural user phrases, but common variations like 'ad campaign', 'advertising budget', or specific platform names are absent — good coverage with a few natural terms missing.

4 / 5

Distinctiveness Conflict Risk

The pre-campaign planning niche ('before any campaign is built') is clearly distinct from build/launch skills, though 'go-to-market for a launch' creates minor overlap risk with a launch-oriented skill.

4 / 5

Total

18

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

Synter-Media-AI/plugin

Path

packages/claude-directory/skills/media-plan/SKILL.md

Reviewed

Table of Contents

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