Conciseness

Instruction-dense with no concept-explanation fluff Claude already knows, but it restates the deliverables three times (intro mode bullets, Skill Contract 'Expected output' and 'Done when #2', and the Next Best Skill terminal condition) and repeats the scope boundary in both the intro and a dedicated 'Scope guard' paragraph. This matches 'mostly efficient but could be tightened'; not a 3 because the duplicated scope-guard and deliverable restatements mean not every token earns its place.

Actionability

Concrete, specific guidance throughout — 'Brand Fit Score (X/25) with a Strong/Moderate/Weak/Poor verdict', 'Listen & Learn → Soft Entry → Active Engagement' phases, Tier 1/2/3 voice tiers, and the exact save path 'memory/influencer/audience-mapper/YYYY-MM-DD-<topic>.md' — with copy-paste fill-in templates one level deep in references/templates.md. Not a 2: specifics are complete, not pseudocode or missing key details; absence of code is fine for an instruction-only skill per the scoring notes.

Workflow Clarity

Clear sequence (Step 1 set mode → audience A2–A9 or niche N2–N7), explicit checkpoints ('State which mode you picked before running', 'mark every inferred attribute with a confidence level (High/Med/Low)'), and a 3-condition 'Done when' checklist. Not a 2: checkpoints and the completion checklist are explicit rather than implicit or missing.

Progressive Disclosure

The body is an overview and offloads step templates to the real, well-organized references/templates.md one level deep, clearly signaled with section anchors like '(§A2)' and '(templates §Shared/Context)'; remaining references are listed with one-line descriptions in 'Reference Materials'. Not a 2: references are clearly signaled and content is appropriately split rather than inlined.

Specificity

Lists multiple concrete actions across both modes — 'demographic/psychographic profiles, a platform-priority matrix, named personas, and an influencer-selection criteria set' plus 'community map, culture decode (language/norms/taboos), key-voice tiers, a Brand Fit Score, and a phased entry strategy' — matching the 'lists multiple specific concrete actions' anchor; it is not a 2 because coverage is comprehensive rather than naming only some actions. Voice is third-person/trigger-form ('Use when...') with no first/second person, so no specificity penalty.

Completeness

Explicitly answers both what ('in audience mode produces... and in niche mode produces...') and when ('Use when the user asks to...'); the explicit 'Use when...' clause means the missing-trigger cap at 2 does not apply. Not a 2 because the 'when' is explicit, not merely implied.

Trigger Term Quality

Quotes natural phrasings a user would actually say — 'analyze my target audience', 'build an audience profile for influencer targeting', 'research a niche community', 'deep-dive a subculture before partnering with creators' — giving good coverage of natural terms; not a 2 because it supplies multiple full user utterances rather than just some relevant keywords.

Distinctiveness Conflict Risk

Clear niche with explicit disambiguation — 'Not for finding specific creators to contract — use influencer-discovery; not for scoring a shortlist on Suitability — use fit-scorer' — making it unlikely to trigger for the wrong sibling skill; not a 2 because the negative triggers actively separate it from adjacent skills.