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audience-mapper

Use when the user asks to "analyze my target audience", "build an audience profile for influencer targeting", "research a niche community", or "deep-dive a subculture before partnering with creators"; in audience mode produces demographic/psychographic profiles, a platform-priority matrix, named personas, and an influencer-selection criteria set, and in niche mode produces a community map, culture decode (language/norms/taboos), key-voice tiers, a Brand Fit Score, and a phased entry strategy. Not for finding specific creators to contract — use influencer-discovery; not for scoring a shortlist on Suitability — use fit-scorer. 目标受众画像/人群分析 · 细分社群/亚文化调研

Quality

89%

Does it follow best practices?

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SecuritybySnyk

Low

Low-risk findings worth noting

SKILL.md
Quality
Evals
Security

Quality

Content

85%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, highly actionable instruction skill with an excellent evidence-gated workflow and clean one-level-deep disclosure into a real templates file. Its main cost is density and repetition: the scope boundary and mode deliverables are each stated multiple times, so the body could be materially shortened without losing guidance.

Suggestions

State the STAR/scope boundary once (in the Scope guard section) and have the intro and Next Best Skill sections reference it instead of restating it, cutting three redundant passages.

Enumerate the mode deliverables once — in the Skill Contract's Expected output — and reduce the intro and Instructions step lists to mode names and step titles.

Trim the connector paragraphs in Data Sources to a single purpose clause each (e.g., "social listening — community language, topics, brand sentiment") since the detail also lives in CONNECTORS.md.

DimensionReasoningScore

Conciseness

The body assumes Claude's competence and never explains known concepts, but states the STAR/scope boundary three times (intro "computes neither the Suitability/Trust/Appeal/Return dimension scores nor the SQS", the Scope guard paragraph, and again in Next Best Skill) and enumerates the mode deliverables in the intro, the Skill Contract, and the Instructions. Not 4: the redundancy is more than minor; not 2: there is no padded concept explanation, just tighten-able repetition.

3 / 5

Actionability

Concrete, executable guidance throughout: literal Quick Start commands ("Analyze the target audience for [brand/product/category]"), steps that name their sub-fields and cite verified template anchors (§A3, §N3), exact save paths (memory/influencer/audience-mapper/YYYY-MM-DD-<topic>.md), and an explicit evidence gate. Not 4: the specific execution detail is fully specified for the common cases of both modes.

5 / 5

Workflow Clarity

Clear sequenced workflow — set mode → evidence gate → branch steps → done-when — with explicit validation ("Unsupported fields stay TBD and produce a query plan"), a NEEDS_INPUT error-recovery path with exact queries, and a 3-item "Done when" checklist. Not 4: both explicit checkpoints and error-recovery feedback are present.

5 / 5

Progressive Disclosure

The body is a genuine overview; fill-in detail lives one level deep in references/templates.md, which exists with headings matching every cited anchor (§1, §A2–A9, §N2–N7), and each reference is signaled with its purpose. Not 4: content is appropriately split, navigation is by explicit section anchor, and no bulk reference material is inlined.

5 / 5

Total

18

/

20

Passed

Description

92%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A highly specific, well-triggered description with explicit use-when phrasing and unusually strong negative-scope routing to sibling skills. Its only weakness is verbosity — the two-mode deliverable enumeration plus a duplicated Chinese summary makes it long, and a few common trigger synonyms (customer personas, target market) are absent.

DimensionReasoningScore

Specificity

The description enumerates concrete deliverables for both modes — "demographic/psychographic profiles, a platform-priority matrix, named personas, and an influencer-selection criteria set" plus "community map, culture decode (language/norms/taboos), key-voice tiers, a Brand Fit Score, and a phased entry strategy" — comprehensive coverage with no gaps. Not 4: the coverage of both modes' outputs is complete rather than having minor gaps.

5 / 5

Completeness

Explicitly answers both questions: "Use when the user asks to..." with four concrete trigger phrases, and a clear what (mode-specific deliverable lists). Negative scope ("Not for finding specific creators to contract — use influencer-discovery") strengthens it further. Not 4: the when is fully explicit with concrete triggers, not merely present.

5 / 5

Trigger Term Quality

Four verbatim natural trigger phrases are quoted ("analyze my target audience", "build an audience profile for influencer targeting", "research a niche community", "deep-dive a subculture"), giving good keyword coverage. Not 5: common user variants such as "customer personas", "target market", or "ICP" are missing; not 3 since several genuine user phrasings are present word-for-word.

4 / 5

Distinctiveness Conflict Risk

It carves out a clear niche and actively de-conflicts: "Not for finding specific creators to contract — use influencer-discovery; not for scoring a shortlist on Suitability — use fit-scorer." Not 4: conflict risk is not just minor but explicitly routed away to named sibling skills.

5 / 5

Total

19

/

20

Passed

Validation

81%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 13 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

metadata_field

'metadata' should map string keys to string values

Warning

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

relative_links

Relative link issues: 22 suspicious

Warning

Total

13

/

16

Passed

Repository

aaron-he-zhu/aaron-marketing-skills

Path

influencer/scout/audience-mapper/SKILL.md

Reviewed

Table of Contents

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