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marketing-demand-acquisition

Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs for Series A+ startups scaling internationally. Use when planning marketing strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or startup marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships for hybrid PLG/Sales-Led motions in EU/US/Canada markets.

98

1.51x
Quality

100%

Does it follow best practices?

Impact

97%

1.51x

Average score across 6 eval scenarios

SecuritybySnyk

Passed

No known issues

SKILL.md
Quality
Evals
Security

Evaluation results

100%

23%

Google Ads Launch Plan for B2B SaaS Startup

Google Ads campaign structure and bidding strategy

Criteria
Without context
With context

Keyword priority order

50%

100%

Ad group keyword count

100%

100%

RSAs per ad group

0%

100%

RSA headline count

100%

100%

RSA description count

100%

100%

RSA headline categories

100%

100%

Negative keyword target

62%

100%

Manual CPC start

100%

100%

Target CPA transition threshold

60%

100%

Sample RSA headline count

100%

100%

Sample RSA description count

100%

100%

95%

38%

Enterprise LinkedIn Campaign Setup for Series A SaaS

HubSpot campaign setup, UTM structure, and lead lifecycle

Criteria
Without context
With context

Campaign naming convention

22%

100%

UTM source value

100%

100%

UTM medium value

100%

100%

UTM campaign ID format

42%

100%

UTM content parameter

100%

100%

MQL threshold score

0%

88%

Demo request score

0%

100%

SQL criteria completeness

50%

83%

SDR response SLA

55%

88%

AE booking SLA

66%

88%

Demo scheduling SLA

100%

100%

Campaign launch workflow steps

100%

100%

100%

45%

Marketing Attribution and CAC Reporting Setup

Attribution model selection and CAC analysis

Criteria
Without context
With context

W-Shaped model recommended

0%

100%

Credit distribution

100%

100%

90-day lookback window

100%

100%

MQL→SQL rate target

0%

100%

Blended CAC target

0%

100%

Pipeline velocity target

0%

100%

CAC script channel data

100%

100%

Blended CAC calculation

100%

100%

Channel CAC calculation

100%

100%

Benchmark comparison

0%

100%

Output file produced

100%

100%

90%

24%

LinkedIn Demand Generation Campaign Launch

LinkedIn Ads campaign structure, targeting, and scaling

Criteria
Without context
With context

Three-campaign stage structure

100%

100%

Campaign group grouping

100%

100%

Job title targeting

100%

100%

Company size targeting

100%

100%

Starting daily budget per campaign

50%

16%

Scaling percentage

30%

100%

Scaling trigger condition

20%

100%

LinkedIn Insight Tag validation

100%

100%

Lead Gen Forms vs Landing Pages distinction

11%

100%

Campaign pause rule

44%

100%

100%

33%

SEO Strategy and Content Optimization Plan

SEO keyword prioritization and on-page optimization

Criteria
Without context
With context

BOFU keyword tier first

80%

100%

MOFU keyword tier second

87%

100%

TOFU keyword tier third

85%

100%

Title tag character limit

100%

100%

Title tag format

100%

100%

Meta description character limit

0%

100%

Meta description formula

100%

100%

Content length specification

0%

100%

Internal links count

0%

100%

Guest posting DA threshold

100%

100%

Technical SEO checklist included

100%

100%

URL keyword inclusion

71%

100%

100%

34%

European Market Expansion and Partner Program Design

EU market entry compliance and affiliate program setup

Criteria
Without context
With context

GDPR double opt-in

100%

100%

Cookie consent banner

100%

100%

HubSpot double opt-in configuration

75%

100%

EU LinkedIn budget percentage

0%

100%

EU Google Ads budget percentage

0%

100%

EU formal tone

100%

100%

EU compliance messaging focus

100%

100%

EUR pricing

0%

100%

Affiliate platform named

100%

100%

Recurring commission percentage

60%

100%

Partner UTM tracking

55%

100%

Affiliate enablement kit

100%

100%

Repository
alirezarezvani/claude-skills
Evaluated
Agent
Claude Code
Model
Claude Sonnet 4.6

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