Name: marketing-demand-acquisition
Rating: 74.4 (1 reviews)
Author: alirezarezvani

marketing-demand-acquisition

Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs. Use when planning demand gen strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships. Default calibration profile is a Series A+ B2B SaaS scaling internationally (EU/US/Canada, hybrid PLG/Sales-Led) — adapt benchmarks for other stages and motions rather than skipping the skill.

Quality

94%

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Securityby

Passed

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The canonical home for this skill is marketing-demand-acquisition in alirezarezvani/claude-skills

Quality

Content

88%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a dense, actionable playbook with explicit validation checkpoints on every workflow and strong progressive-disclosure structure. The main gaps are minor conciseness redundancy and references to bundle files that are not present.

Suggestions

Consolidate the Core KPIs and Channel Benchmarks tables to remove the duplicated CAC ranges and tighten the token budget.

Ship the referenced bundle files (campaign-templates.md, international-playbooks.md, attribution-guide.md, hubspot-workflows.md, scripts/calculate_cac.py) so the signaled references resolve, or inline the essential parts and drop the dead links.

Trim basic on-page SEO guidance (title-tag length, meta-description length) that Claude already knows, keeping only the calibrated Series A benchmarks.

Dimension	Reasoning	Score
Conciseness	Largely efficient using tables and specific benchmarks, but contains some content Claude already knows (basic UTM/SEO on-page guidance) and redundancy between the Core KPIs and Channel Benchmarks tables, so it is not fully lean.	4 / 5
Actionability	Provides copy-paste-ready concrete guidance — UTM structure, budget allocation with dollar amounts, $50/day starting budgets, 5-10 keywords per ad group, specific SQL criteria — covering the common cases.	5 / 5
Workflow Clarity	Each multi-step workflow (campaign planning, LinkedIn/Google Ads setup, SEO checklist, partnerships, attribution, MQL→SQL handoff) ends with an explicit Validation: checkpoint, matching the anchor for clear sequences with validation.	5 / 5
Progressive Disclosure	Well-structured overview with a ToC and a References table signaling one-level-deep files, but the referenced bundle paths (references/*.md, scripts/calculate_cac.py) do not actually exist, so the structure is mostly rather than fully delivered.	4 / 5
	Total	18 / 20 Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is strong across all dimensions: concrete actions, natural trigger terms, explicit what-and-when guidance, and a distinct niche with a calibration profile. Third-person voice is used correctly throughout.

Dimension	Reasoning	Score
Specificity	Lists multiple concrete actions — 'Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs' — with comprehensive coverage, matching the anchor for several specific concrete actions.	5 / 5
Completeness	Explicitly answers both what (campaigns, ad spend, SEO, partnerships) and when ('Use when planning demand gen strategy...') with concrete trigger phrases, matching the top anchor.	5 / 5
Trigger Term Quality	'Use when planning demand gen strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or marketing budgets' provides comprehensive natural terms including synonyms users would actually say.	5 / 5
Distinctiveness Conflict Risk	Clear niche — demand gen / acquisition for Series A+ B2B SaaS with named channels — with minimal conflict risk; the calibration profile further sharpens distinctiveness.	5 / 5
	Total	20 / 20 Passed

Validation

81%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 13 / 16 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning
relative_links	Relative link issues: 8 missing	Warning
referenced_paths_exist	Referenced path issues: 9 missing	Warning

	Total	13 / 16 Passed

Repository: alirezarezvani/claude-skills
Path: .gemini/skills/marketing-demand-acquisition/SKILL.md
Commit: 19392f7

Reviewed: ~3 hours ago

Table of Contents

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