marketing-demand-acquisition

Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when planning demand generation campaigns, optimizing paid media, building SEO strategies, establishing partnerships, or when user mentions demand gen, paid ads, LinkedIn ads, Google ads, CAC, acquisition, lead generation, or pipeline generation.

Install with Tessl CLI

npx tessl i github:alirezarezvani/claude-skills --skill marketing-demand-acquisition

What are skills?

Review — 81%

Does it follow best practices?

If you maintain this skill, you can automatically optimize it using the tessl CLI to improve its score:

npx tessl skill review --optimize ./path/to/skill

Learn more

Validation — 14 / 16 Passed

Validation for skill structure

SKILL.md

Review

Evals

Discovery

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is a well-crafted skill description that excels across all dimensions. It provides specific capabilities, comprehensive trigger terms that match natural user language, explicit guidance on when to use it, and a clear niche focus on startup demand generation that distinguishes it from generic marketing skills.

Dimension	Reasoning	Score
Specificity	Lists multiple specific concrete actions and tools: 'demand generation', 'paid media optimization', 'SEO strategy', 'partnership programs', 'CAC calculator', 'channel playbooks', 'HubSpot integration', and 'international expansion tactics'.	3 / 3
Completeness	Clearly answers both what (multi-channel demand generation, paid media, SEO, partnerships with specific tools) AND when with explicit 'Use when...' clause listing specific trigger scenarios and terms.	3 / 3
Trigger Term Quality	Excellent coverage of natural terms users would say: 'demand gen', 'paid ads', 'LinkedIn ads', 'Google ads', 'CAC', 'acquisition', 'lead generation', 'pipeline generation' - these are all common marketing vocabulary.	3 / 3
Distinctiveness Conflict Risk	Clear niche targeting Series A+ startups with specific marketing focus areas. The combination of startup stage, marketing channels, and specific tools like CAC calculator and HubSpot creates a distinct identity unlikely to conflict with general marketing or other business skills.	3 / 3
	Total	12 / 12 Passed

Implementation

62%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill provides exceptionally actionable and well-structured guidance for demand generation with clear workflows and handoff protocols. However, it severely violates token efficiency by including extensive explanations of marketing fundamentals Claude already knows and embedding detailed reference material that should be in separate files. The content would be significantly more effective at 20-30% of its current length.

Suggestions

Move detailed channel playbooks (LinkedIn, Google, Meta, SEO sections) to separate reference files and keep only quick-reference summaries in the main skill

Remove explanations of basic marketing concepts (funnel stages, what attribution is, how A/B testing works) - Claude knows these

Consolidate the benchmark tables and budget allocation examples into a single reference file rather than repeating throughout

Reduce the campaign brief template to essential fields only, with a link to a full template in references/

Dimension	Reasoning	Score
Conciseness	Extremely verbose at 700+ lines with extensive explanations of concepts Claude already knows (what TOFU/MOFU/BOFU means, how LinkedIn ads work, basic SEO concepts). Contains massive tables, templates, and benchmark data that could be in reference files. Significant padding with obvious information.	1 / 3
Actionability	Highly actionable with concrete templates, specific UTM structures, exact campaign configurations, copy-paste ready code snippets (calculate_cac.py reference), specific budget allocations, and detailed step-by-step workflows. The campaign brief template and HubSpot setup instructions are immediately executable.	3 / 3
Workflow Clarity	Excellent workflow clarity with explicit multi-step processes, validation checkpoints (SQL definition criteria, SLA requirements), clear handoff protocols between teams, and feedback loops (lost opportunity recycling, test-and-iterate frameworks). The MQL→SQL handoff includes specific qualification criteria and timing SLAs.	3 / 3
Progressive Disclosure	References external files appropriately (hubspot-workflows.md, campaign-templates.md, scripts/) but the main document is a monolithic wall of text. Content that should be in reference files (detailed benchmarks, full playbooks for each channel, extensive templates) is inline, making the skill overwhelming rather than scannable.	2 / 3
	Total	9 / 12 Passed

Validation

87%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 14 / 16 Passed

Validation for skill structure

Criteria	Description	Result
skill_md_line_count	SKILL.md is long (986 lines); consider splitting into references/ and linking	Warning
metadata_field	'metadata' should map string keys to string values	Warning

	Total	14 / 16 Passed

Reviewed: about 1 month ago

Table of Contents

Discovery Implementation Validation

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