marketing-strategy-pmm
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.
93
Pending
Does it follow best practices?
Impact
92%
1.35xAverage score across 6 eval scenarios
Advisory
Suggest reviewing before use
Evaluation results
100%
22%Competitive Intelligence Package for Nexus Analytics
Competitive battlecard creation
Tier 1 classification
100%
100%
Tier 2 classification
100%
100%
Tier 3 classification
100%
100%
Battlecard OVERVIEW section
100%
100%
Battlecard POSITIONING section
22%
100%
Battlecard WHEN WE WIN / WHEN WE LOSE
0%
100%
Battlecard TALK TRACK
87%
100%
Battlecard OUR ADVANTAGES with evidence
50%
100%
Positioning map axis justification
100%
100%
Positioning map avoids bad axes
100%
100%
Win rate by competitor
60%
100%
Win/loss reason categories
100%
100%
Action items for functions
100%
100%
93%
11%Positioning Package for Orbit — HR Onboarding Platform
Product positioning and messaging
April Dunford step 1
100%
62%
April Dunford step 2
100%
100%
April Dunford step 3
100%
100%
April Dunford step 4-5
100%
100%
Positioning statement format
100%
100%
Value proposition formula
62%
100%
Messaging hierarchy headline
100%
100%
Messaging hierarchy structure
62%
100%
Economic buyer persona
66%
100%
Technical buyer persona
0%
66%
User/Champion persona
83%
66%
Validation interview count
50%
100%
Validation passing threshold
100%
100%
Validation open-ended questions
100%
100%
100%
25%European Market Expansion Plan for Clarico
International GTM and localization
UK enters before DACH
100%
100%
UK budget allocation
0%
100%
DACH budget allocation
0%
100%
UK ARR target
37%
100%
DACH ARR target
25%
100%
UK messaging tone
100%
100%
UK GDPR emphasis
100%
100%
DACH formal pronoun
100%
100%
DACH certifications
100%
100%
DACH security/compliance messaging
100%
100%
Professional translation requirement
100%
100%
GDPR legal compliance
100%
100%
Local payment methods
100%
100%
Local sales coverage hours
100%
100%
91%
35%Define the Ideal Customer Profile for Meridian Analytics
ICP definition and prospect scoring
Top 20% LTV analysis
14%
100%
Firmographic: employee range
37%
62%
Firmographic: revenue range
37%
62%
Firmographic: industries
100%
100%
Technographics dimension
100%
100%
Psychographics dimension
100%
100%
Economic buyer persona titles
100%
100%
Technical buyer persona titles
100%
100%
User/Champion persona titles
33%
100%
ICP validation: churn threshold
0%
100%
ICP validation: 5+ customers
0%
100%
ICP validation: sales cycle
0%
100%
A/B/C/D prospect scoring
87%
100%
A-fit validation rule
100%
62%
94%
26%Launch Plan for Helix AI Workspaces
Product launch tier planning and workflow
Tier 1 classification
100%
100%
Prep time 6-8 weeks
0%
100%
Budget range $50-100k
0%
25%
RACI roles at kickoff
85%
100%
Numeric launch goals
85%
100%
Phase structure present
100%
100%
Sales enablement in prep phase
100%
100%
Launch day: press release
100%
100%
Launch day: sales outbound blitz
100%
100%
Launch day: metrics every 2 hours
0%
100%
Leading indicators daily
100%
100%
Lagging indicators weekly
100%
100%
Feature adoption 40% target
100%
100%
3:1 ROMI target
0%
100%
75%
26%Build a Sales Enablement Kit for Vantage HR
Sales enablement package and demo structure
Deck slide count
100%
0%
Deck slides 1-2: title/agenda
50%
100%
Deck slides 3-4: problem statement
62%
100%
Deck slides 5-7: solution/demo
100%
100%
Deck slides 8-10: differentiation/pricing
16%
100%
Demo intro timing
0%
42%
Demo discovery timing
0%
0%
Demo product section timing
42%
85%
Demo Q&A timing
0%
28%
ROI calculator inputs/outputs
100%
100%
Price objection: reframe with ROI
100%
100%
Competitor objection: 3-point differentiation
100%
100%
Confidence tags in output
0%
100%
Bottom Line output format
0%
100%
- Repository
- alirezarezvani/claude-skills
- Commit
967fe01
- Evaluated
- Agent
- Claude Code
- Model
- Claude Sonnet 4.6
Table of Contents
Is this your skill?
If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.