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marketing-strategy-pmm

Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.

89

1.35x
Quality

85%

Does it follow best practices?

Impact

92%

1.35x

Average score across 6 eval scenarios

SecuritybySnyk

Passed

No findings from the security scan

The canonical home for this skill is marketing-strategy-pmm in alirezarezvani/claude-skills

SKILL.md
Quality
Evals
Security

Quality

Content

78%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A dense, highly actionable PMM playbook with sequenced workflows, explicit validation checkpoints, and copy-paste-ready templates. The main defect is bundle integrity: the body signals four reference files that are absent, breaking progressive-disclosure navigation.

Suggestions

Create the four referenced files under references/ (positioning-frameworks.md, launch-checklists.md, international-gtm.md, messaging-templates.md) with the content their descriptions promise, or remove the Reference Documentation section if the material is intentionally inlined.

Trim the generic Communication section (self-verify/source-attribution boilerplate, emoji confidence tags) — it is not PMM-specific and competes with the context window without adding actionable guidance.

Remove or merge the Proactive Triggers section, which restates triggers already covered by the frontmatter description and triggers field.

DimensionReasoningScore

Conciseness

Mostly lean, structured reference material (templates, tables, numeric targets) that assumes Claude's competence rather than re-explaining concepts. Not a 5 because the generic Communication/verification boilerplate ('Self-verify: source attribution…', emoji confidence tags) and the redundant Proactive Triggers section add length without PMM-specific value.

4 / 5

Actionability

Copy-paste-ready templates throughout — positioning statement template, value-proposition formula, battlecard template, demo flow, sales-deck structure, firmographics/personas tables — with specific numeric targets (>40% adoption, >30% win rate, tier budgets/prep times). Guidance is concrete and covers the common PMM deliverables comprehensively.

5 / 5

Workflow Clarity

Each of the six major sections is a clearly sequenced numbered workflow ending in an explicit bold '**Validation:**' checkpoint, supplemented by checklists (ICP, Launch Day, Localization). Not a 5 because validations read as success criteria rather than validate→fix→retry feedback loops, though such loops are arguably inapplicable to strategy work.

4 / 5

Progressive Disclosure

Good high-level structure (Table of Contents, well-labeled sections, a Reference Documentation section describing four reference files one level deep), but the referenced files — references/positioning-frameworks.md, launch-checklists.md, international-gtm.md, messaging-templates.md — do not exist in the bundle, so navigation is broken. Per the rubric, progressive_disclosure is scored against the actual bundle structure, and the referenced paths resolve to nothing.

3 / 5

Total

16

/

20

Passed

Description

91%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, well-structured description: third-person voice, explicit 'Use when…' trigger clause, comprehensive natural trigger terms, and concrete deliverables. Boundary clarity is reinforced by a Related Skills section. Only minor overlap risk with adjacent marketing skills prevents a perfect distinctiveness score.

DimensionReasoningScore

Specificity

Names the PMM domain plus several concrete deliverables — 'positioning statements, battlecard documents, launch plans, and go-to-market strategies' — with only minor coverage gaps. Not a 5 because a few capabilities (e.g. win/loss analysis, sales enablement assets) are named as triggers rather than as concrete produced outputs.

4 / 5

Completeness

Explicitly answers both: WHAT ('Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches… Produces deliverables including…') and WHEN ('Use when the user asks about product positioning, go-to-market planning, competitive analysis…') with concrete trigger phrases.

5 / 5

Trigger Term Quality

Comprehensive natural-language coverage with synonyms and abbreviations users actually say — 'product positioning, go-to-market planning, competitive analysis, ICP definition, market research, launch plans, sales enablement' plus PMM/GTM/ICP. Covers the full surface of how a user would phrase the need.

5 / 5

Distinctiveness Conflict Risk

Clear PMM niche with distinct triggers (positioning, ICP, battlecards, launch playbooks) and explicit boundary awareness via 'Related Skills' (marketing-context, launch-strategy, cmo-advisor). Not a 5 because broad terms like 'go-to-market' and 'market research' can overlap with adjacent marketing/growth skills.

4 / 5

Total

18

/

20

Passed

Validation

87%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 14 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

referenced_paths_exist

Referenced path issues: 4 missing

Warning

Total

14

/

16

Passed

Repository
alirezarezvani/claude-skills
Reviewed

Table of Contents

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