marketing-strategy-pmm
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.
89
85%
Does it follow best practices?
Impact
92%
1.35xAverage score across 6 eval scenarios
Advisory
Suggest reviewing before use
Quality
Discovery
100%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a strong skill description that clearly defines its domain (product marketing), lists specific capabilities and deliverables, and includes an explicit 'Use when...' clause with comprehensive trigger terms. The description is well-structured, uses third person voice throughout, and covers both common user language and domain-specific terminology like 'April Dunford positioning' and 'battlecards' that help distinguish it from generic marketing skills.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions and deliverables: positioning, GTM strategy, competitive intelligence, product launches, battlecards, launch playbooks, international market entry, positioning statements, and go-to-market strategies. | 3 / 3 |
Completeness | Clearly answers both 'what' (positioning, GTM strategy, competitive intelligence, product launches, deliverables) and 'when' with an explicit 'Use when...' clause listing specific trigger scenarios like product positioning, go-to-market planning, competitive analysis, etc. | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural terms users would say: 'product positioning', 'go-to-market', 'competitive analysis', 'target audience', 'ICP', 'market research', 'launch plans', 'sales enablement', 'battlecards'. These are terms practitioners naturally use. | 3 / 3 |
Distinctiveness Conflict Risk | Clearly carved out niche in product marketing with distinct triggers like 'April Dunford positioning', 'competitive battlecards', 'ICP definition', and 'launch playbooks' that are unlikely to conflict with general marketing or other skills. | 3 / 3 |
Total | 12 / 12 Passed |
Implementation
70%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a well-structured PMM skill with strong workflow clarity and good progressive disclosure through external references. Its main weaknesses are moderate verbosity—many templates and frameworks represent standard marketing knowledge Claude likely already knows—and limited actionability since all guidance is conceptual rather than executable. The skill would benefit from trimming generic marketing content and showing more completed examples rather than empty templates.
Suggestions
Trim generic marketing knowledge Claude already knows (e.g., basic sales deck structure, demo flow timing) and focus on the specific patterns and decisions unique to this skill's context.
Include at least one fully completed example for a key deliverable (e.g., a filled-out positioning statement or battlecard) rather than only providing blank templates with placeholder brackets.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is reasonably structured but includes substantial content that could be more concise. Many tables and templates are useful but some sections (like the full battlecard template, demo flow, and sales deck structure) contain generic marketing knowledge Claude already possesses. The document is quite long (~300+ lines) for what amounts to standard PMM frameworks. | 2 / 3 |
Actionability | The skill provides structured templates, checklists, and numbered workflows which give concrete guidance. However, there is no executable code or commands—everything is conceptual marketing frameworks with placeholder brackets like '[Competitor A, B]' and '[Your advantage + evidence]'. The templates are fill-in-the-blank rather than truly copy-paste ready with real examples showing completed output. | 2 / 3 |
Workflow Clarity | Each major section follows a clear numbered sequence with explicit validation steps at the end (e.g., 'Validation: A-fit customers have lowest churn', 'Validation: 7+ customers describe value unprompted'). The ICP workflow, positioning development, launch planning, and international expansion all have well-defined sequences with measurable checkpoints and checklists for verification. | 3 / 3 |
Progressive Disclosure | The skill has a clear table of contents, well-organized sections, and a dedicated 'Reference Documentation' section that points to one-level-deep external files (references/positioning-frameworks.md, references/launch-checklists.md, etc.) with clear descriptions of what each contains. Navigation is straightforward with anchor links. | 3 / 3 |
Total | 10 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
- Repository
- alirezarezvani/claude-skills
- Commit
a96cc20
- Reviewed
Table of Contents
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