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marketing-strategy-pmm

Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.

86

1.35x
Quality

80%

Does it follow best practices?

Impact

92%

1.35x

Average score across 6 eval scenarios

SecuritybySnyk

Passed

No findings from the security scan

Fix and improve this skill with Tessl

tessl review fix ./.gemini/skills/marketing-strategy-pmm/SKILL.md

The canonical home for this skill is marketing-strategy-pmm in alirezarezvani/claude-skills

SKILL.md
Quality
Evals
Security

Quality

Content

71%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, lean, and actionable PMM reference with clear sequenced workflows and explicit validation checkpoints. Its main defect is structural: all four cited reference files are missing from the bundle, and substantial content is inlined in SKILL.md that the (nonexistent) references are supposed to carry, leaving navigation broken despite good signaling.

Suggestions

Create the four cited bundle files (references/positioning-frameworks.md, references/launch-checklists.md, references/international-gtm.md, references/messaging-templates.md) or remove the dangling references and the Reference Documentation section.

Move the detailed templates and checklists that the reference files are supposed to contain (battlecard template, launch checklists, localization checklist) out of SKILL.md so the body is a true overview, and keep only the workflow summaries and pointers.

Convert the bolded Validation success criteria into feedback loops by adding what to do when a checkpoint fails (e.g., "If fewer than 5 customers match the ICP, revisit firmographic ranges before proceeding").

DimensionReasoningScore

Conciseness

The body is almost entirely dense tables, templates, and checklists with no re-explanation of concepts Claude already knows, so it largely respects the token budget; minor trimmable filler remains, e.g., the aphoristic "Proactive Triggers" lines ("Selling to everyone means selling to no one") and the tacked-on "Communication" section, which keeps it below the every-token-earns-its-place anchor at 5.

4 / 5

Actionability

Concrete, usable artifacts are provided throughout: a fill-in positioning statement template ("FOR [target customer] WHO [statement of need]..."), a complete battlecard template, a timed demo flow, tier tables with prep weeks and budgets, and KPI targets. Minor gaps remain, such as placeholder rows ("[Competitor A, B]") and no worked example of a completed deliverable, so it is not fully copy-paste ready.

4 / 5

Workflow Clarity

Every workflow is a clear numbered sequence ending in a bolded validation step (e.g., "**Validation:** Sales team uses battlecards in 80%+ competitive deals") and supported by checklists (ICP Validation Checklist, Launch Day Checklist, Localization Checklist). However, the validations are success criteria rather than feedback loops: no guidance on what to do when a checkpoint fails, so it falls short of the error-recovery anchor at 5.

4 / 5

Progressive Disclosure

The "Reference Documentation" section clearly signals four references/ files with content summaries, but none of those files exist in the bundle, making every reference dangling. Additionally, ~380 lines of inline templates and checklists duplicate content the references claim to hold (e.g., launch checklists appear both inline and in references/launch-checklists.md), so organization is present but structurally unsound.

3 / 5

Total

15

/

20

Passed

Description

83%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: third-person voice, explicit what-and-when structure, natural trigger phrases, and named deliverables. Its only weaknesses are domain-listing phrasing instead of sharp action verbs and a few missing natural trigger variants (PMM, messaging, battlecards) in the "Use when" clause.

DimensionReasoningScore

Specificity

"Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches" plus "Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies" lists several concrete capabilities and outputs, but the framing is domain-listing ("Covers April Dunford positioning...") rather than crisp action verbs, leaving minor gaps versus the comprehensive-concrete-actions anchor at 5.

4 / 5

Completeness

It explicitly answers both "what" ("Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches" plus named deliverables) and "when" ("Use when the user asks about..." with a list of concrete trigger phrases), matching the top anchor exactly.

5 / 5

Trigger Term Quality

The "Use when" clause enumerates natural phrases users would actually say ("product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement"), but common variations like "PMM", "messaging", and "battlecard" appear only in the "Covers" sentence rather than as triggers, so a few natural terms are missing.

4 / 5

Distinctiveness Conflict Risk

The PMM niche is clear and mostly distinct, but broad trigger terms like "market research", "launch plans", and "sales enablement" overlap with the closely related skills the body itself names (launch-strategy, competitive-intel, cmo-advisor), creating minor conflict risk.

4 / 5

Total

17

/

20

Passed

Validation

87%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 14 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

referenced_paths_exist

Referenced path issues: 4 missing

Warning

Total

14

/

16

Passed

Repository

alirezarezvani/claude-skills

Path

.gemini/skills/marketing-strategy-pmm/SKILL.md

Reviewed

Table of Contents

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