builder-skills

Design and build launch landing pages that convert visitors into users. Use this skill whenever someone asks to create a landing page for a product launch, build a feature page, design a signup page, or structure a product marketing page. Also trigger for "make a page for this launch," "I need a landing page," "help me design the product page," or any request to create a web page tied to a product release or feature announcement. Covers page structure, hero design, SEO integration, developer-first patterns, urgency mechanics, waitlist flows, and conversion optimization.

Take raw user interview notes or feedback and extract themes and insights. Use when synthesizing qualitative data from interviews, surveys, support tickets, or feedback.

Design a product-led growth strategy for your product — classify your PLG motion, define activation and monetization architecture, choose distribution channels, plan the PLG-to-sales bridge, and build defensibility. Incorporates AI-era shifts in distribution, pricing, and user expectations. Use when building or overhauling a growth strategy.

Write technical launch blog posts optimized for both traditional SEO and AI engine citation (AEO). Use this skill whenever someone asks to write a launch announcement blog post, a technical blog post for a product release, a changelog-style post, or any written content tied to a product launch that lives on a blog or docs site. Also trigger for "write the blog post for this launch," "draft the announcement," "I need a technical write-up for this feature," or any request to create long-form launch content. Covers post structure, technical writing, benchmarks, tutorials, SEO, and answer engine optimization (AEO/GEO).

Evaluate or develop strategy using Richard Rumelt's kernel of good strategy — Diagnosis, Guiding Policy, and Coherent Actions. Use when you need to cut through vague strategic plans and get to the hard choices, or when you suspect your "strategy" is actually just a list of goals.

Turn one or more meeting transcripts, notes, or Slack threads into concise takeaways and clear action items with DRIs. Works with a single meeting or a batch from the whole week.

Develop a strategy using the Playing to Win cascade — Winning Aspiration, Where to Play, How to Win, Capabilities, and Management Systems. Use when you need to make strategic choices about markets, positioning, and competitive advantage.

Plan and execute multi-channel distribution for product launches across X/Twitter, Reddit, LinkedIn, Hacker News, and other platforms. Use this skill whenever someone asks to create a distribution plan, figure out where to post a launch, build a press list, set up internal amplification, or coordinate multi-channel promotion. Also trigger for "where should we post this," "how do we get the word out," or any request about promoting or distributing a product announcement. Covers channel strategy (with deep playbooks for Twitter, Reddit, and LinkedIn), post-launch retro, and building a repeatable distribution engine.

Use this skill whenever a user wants to win AI citations on prompts that competitors currently dominate — whether they say "competitors are getting cited instead of us", "we're losing on these prompts", "how do I outrank [competitor] in AI answers", "find prompts where we should be winning", "create content to beat [competitor]", or any variation where the goal is capturing AI share on prompts a competitor currently owns. This skill pulls competitor visibility data from AI Visibility, identifies the specific prompts where competitors win and Amplitude is absent, clusters them by intent, and produces targeted comparison pages, alternatives content, or rebuttal assets — then pushes drafts to CMS. Trigger on any mention of competitor, prompt hijack, outrank, or "why is [competitor] getting cited instead of us".

Write launch announcement emails and changelog digests for product releases. Use this skill whenever someone asks to write a launch email, draft an announcement email, create a product update email, write a changelog digest, or compose an email to accompany a product launch. Also trigger for "write the email for this launch," "draft the announcement email," "help me email our users about this," or any request to craft email copy tied to a product ship. Covers subject lines, announcement structure, segment-specific emails, changelog digests, and timing relative to social.

Discovers product opportunities by analyzing Amplitude analytics, experiments, session replays, and customer feedback. Synthesizes evidence into prioritized, actionable opportunities with RICE scoring. Use when the user asks to "find opportunities", "what should we build", "where are we losing users", "product gaps", or wants a data-driven backlog of improvements.

Write a weekly stakeholder update on a core pillar or initiative — metrics, bets in progress, customer quotes, and highlights. Use when you need to keep leadership and cross-functional partners informed on what's shipping and what's moving.

Pre-call intelligence skill that auto-assembles a role-specific brief from multiple data sources so no one walks into a customer call cold. Generates a polished HTML document with company context, stakeholder profiles, pain points, competitive intel, and gap analysis. ALWAYS use this skill when the user mentions: preparing for a call, pre-call prep, call brief, know before you go, customer brief, meeting prep for a prospect or customer, "what do we know about [company]", "brief me on [account]", "get me ready for my call with [company]", deal intel, account intelligence, or show up already knowing. Also trigger when the user asks to generate a demo script and wants account context pulled in first, or when prepping for a QBR, executive briefing, or renewal conversation. Works for both SEs and AEs with role-specific output.

Answers product strategy, growth, pricing, hiring, and leadership questions using Lenny Rachitsky's archive. ONLY use this skill if the `lennysdata` MCP server is connected and its tools (search_content, read_content, etc.) are available. If the lennysdata MCP is not connected, do NOT use this skill — respond using your own knowledge instead.

Apply Andy Grove's High Output Management principles to diagnose team productivity, design processes, and make management decisions. Use for team structure, meeting design, decision-making, performance management, and operational leverage.

Identify, map, and measure the self-reinforcing growth loops in your product — viral, content, paid, and usage loops. Understand cycle time, throughput, and where loops are broken. Use when a PM needs to move beyond linear funnel thinking and understand the compounding systems that drive sustainable growth.

Pull Intercom tickets and Slack support messages from the past 7 days, classify each signal, enrich with CRM data (ARR, plan, renewal), score by customer value and churn risk, and output a tiered priority report saved to Drive. Use when you need a fast, data-driven view of what support signals matter most.

Summarize experiment results, call a winner, and draft a stakeholder-ready recommendation. Use when an A/B test is complete and you need to communicate results.

Write a hypothesis, define success metrics, and plan a holdout strategy. Use when designing A/B tests or experiment plans.

Craft launch tweets, announcement threads, and social posts for product launches across X/Twitter, LinkedIn, BlueSky, and Threads. Use this skill whenever someone asks to write a launch tweet, draft an announcement thread, create social copy for a product release, or repurpose launch messaging for different platforms. Also trigger for "write the tweet for this launch," "help me announce this on Twitter/X," "draft a LinkedIn post for our new feature," or any request to write social media content tied to a product ship. Handles single tweets, multi-tweet threads, and cross-platform adaptation.

Use this skill whenever a user wants to understand which external sources are being cited by AI models on topics relevant to their brand, and wants to create content that will outrank those sources — whether they say "what sources are AI models citing", "why is [third-party site] being cited instead of us", "we want to be the definitive source on X", "build something that gets cited more than G2 or TechRadar", "create an authoritative asset", or any variation where the goal is producing a new reference asset (definition page, benchmark, methodology, glossary, comparison hub) designed to beat existing top-cited sources. This skill analyzes AI Visibility source data, reverse-engineers what makes top-cited pages authoritative, and produces a superior source asset — then pushes it to CMS as a draft. Trigger on any mention of "sources", "third-party citations", "authoritative content", "definitional pages", or "outrank".

Builds comprehensive Amplitude dashboards from requirements or goals, organizing charts into logical sections with appropriate layouts. Use when creating a complete dashboard from scratch or assembling existing charts into a cohesive view.

Find the most active users in Amplitude, check your Google Calendar for open slots, and create personalised Gmail drafts inviting them to a research interview. Never sends — always saves as drafts for your review. Use when planning a user research sprint.

Designs A/B tests with proper metrics and variants, analyzes running or completed experiments, and interprets results with statistical rigor. Use when setting up experiments, checking experiment status, analyzing results, or making ship decisions.

Break a PRD or feature description into implementable user stories with acceptance criteria. Use when handing off to engineering or breaking down work for sprint planning.