builder-skills

competitor-prompt-hijacker

Use this skill whenever a user wants to win AI citations on prompts that competitors currently dominate — whether they say "competitors are getting cited instead of us", "we're losing on these prompts", "how do I outrank [competitor] in AI answers", "find prompts where we should be winning", "create content to beat [competitor]", or any variation where the goal is capturing AI share on prompts a competitor currently owns. This skill pulls competitor visibility data from AI Visibility, identifies the specific prompts where competitors win and Amplitude is absent, clusters them by intent, and produces targeted comparison pages, alternatives content, or rebuttal assets — then pushes drafts to CMS. Trigger on any mention of competitor, prompt hijack, outrank, or "why is [competitor] getting cited instead of us".

launch-distribution

Plan and execute multi-channel distribution for product launches across X/Twitter, Reddit, LinkedIn, Hacker News, and other platforms. Use this skill whenever someone asks to create a distribution plan, figure out where to post a launch, build a press list, set up internal amplification, or coordinate multi-channel promotion. Also trigger for "where should we post this," "how do we get the word out," or any request about promoting or distributing a product announcement. Covers channel strategy (with deep playbooks for Twitter, Reddit, and LinkedIn), post-launch retro, and building a repeatable distribution engine.

simulation-backed-publisher

Use this skill whenever a user wants to test content variants before publishing to find which one will get cited most by AI models — whether they say "which version of this content will perform better", "test this article before we publish", "simulate how AI will respond to this content", "which angle should we use", "generate content variants and pick the winner", "run a simulation before publishing", or any variation where the goal is data-driven content selection rather than gut-feel publishing. This skill takes an identified content opportunity, generates 2–3 distinct variants with different angles or structures, scores them against actual AI model responses from AI Visibility, references the Simulate Changes feature for pre-publish validation, and produces a clear recommendation on which variant to publish — then pushes the winner to CMS. Trigger on any mention of "simulate", "test variants", "which performs better", "A/B content", or "before we publish".

what-would-lenny-do

Answers product strategy, growth, pricing, hiring, and leadership questions using Lenny Rachitsky's archive. ONLY use this skill if the `lennysdata` MCP server is connected and its tools (search_content, read_content, etc.) are available. If the lennysdata MCP is not connected, do NOT use this skill — respond using your own knowledge instead.

diagnose-activation

Diagnose where new users fail to activate, identify the aha moment, measure time-to-value, and build a sized plan to move activation rate. Use when a PM needs to understand why signups don't convert to active users, find the aha moment, reduce time-to-value, or improve onboarding.

craft-discovery-synthesis

Take raw user interview notes or feedback and extract themes and insights. Use when synthesizing qualitative data from interviews, surveys, support tickets, or feedback.

release-notes-generator

Read completed tickets from Linear, Jira, or GitHub Issues, filter to user-visible changes, group by product area, and write polished user-facing release notes saved as a .docx to Google Drive. Use before each release or on a weekly cadence.

analyze-experiments

Designs A/B tests with proper metrics and variants, analyzes running or completed experiments, and interprets results with statistical rigor. Use when setting up experiments, checking experiment status, analyzing results, or making ship decisions.

competitor-monitoring

Visit each competitor's homepage, features page, pricing page, and blog using Chrome MCP, then write a structured competitive intelligence report saved to Google Drive. Use for a standing weekly competitive pulse or an on-demand deep-dive.

launch-landing-page

Design and build launch landing pages that convert visitors into users. Use this skill whenever someone asks to create a landing page for a product launch, build a feature page, design a signup page, or structure a product marketing page. Also trigger for "make a page for this launch," "I need a landing page," "help me design the product page," or any request to create a web page tied to a product release or feature announcement. Covers page structure, hero design, SEO integration, developer-first patterns, urgency mechanics, waitlist flows, and conversion optimization.

know-before-you-go-perla-lobera

Pre-call intelligence skill that auto-assembles a role-specific brief from multiple data sources so no one walks into a customer call cold. Generates a polished HTML document with company context, stakeholder profiles, pain points, competitive intel, and gap analysis. ALWAYS use this skill when the user mentions: preparing for a call, pre-call prep, call brief, know before you go, customer brief, meeting prep for a prospect or customer, "what do we know about [company]", "brief me on [account]", "get me ready for my call with [company]", deal intel, account intelligence, or show up already knowing. Also trigger when the user asks to generate a demo script and wants account context pulled in first, or when prepping for a QBR, executive briefing, or renewal conversation. Works for both SEs and AEs with role-specific output.

craft-experiment-readout

Summarize experiment results, call a winner, and draft a stakeholder-ready recommendation. Use when an A/B test is complete and you need to communicate results.

prioritize

Take a list of ideas, features, or initiatives and quickly prioritize them using an effective framework. Use when you have too many things and need to decide what to do first.

pre-mortem

Identify what could go wrong before launch by imagining failure and working backward. Use after a spec is approved but before you ship — surfaces risks the team isn't talking about.

create-user-stories

Break a PRD or feature description into implementable user stories with acceptance criteria. Use when handing off to engineering or breaking down work for sprint planning.

high-output-management

Apply Andy Grove's High Output Management principles to diagnose team productivity, design processes, and make management decisions. Use for team structure, meeting design, decision-making, performance management, and operational leverage.

north-star-metric

Define a North Star Metric and its input metrics. Classify the game your product plays, evaluate candidates against quality criteria, and build a connected metric system. Use when choosing a North Star, evaluating an existing one, or setting up a metrics framework.

7-powers-analysis

Analyze a business, product, or feature using Hamilton Helmer's 7 Powers framework to assess competitive advantage and strategic durability. Use when the user asks about competitive moats, strategic positioning, power analysis, defensibility, competitive advantage, or "7 Powers".

citation-recovery-optimizer

Use this skill whenever a user wants to improve existing pages on their website to get cited more by AI models — whether they say "our pages aren't getting cited", "improve this page for AI visibility", "which of our pages should we update", "make this article more cite-worthy", "our competitors are getting cited instead of us", "update our content for AI search", or any variation where the goal is improving an existing asset rather than creating something new. This skill pulls owned pages from AI Visibility, identifies which ones have citation potential but are underperforming, compares them against the external pages that are winning citations on the same topics, and produces section-level rewrites or a full-page update — then pushes the revision to the CMS as a draft. Trigger even if the user just says "help me get cited more" or "why is [competitor] getting cited instead of us".

launch-metrics

Set up measurement and tracking for product launches, run post-launch retros with data, and build a launch analytics system. Use this skill whenever someone asks to track a launch, set up UTM parameters, measure launch performance, run a launch retro, analyze launch results, or build a dashboard for a product release. Also trigger for "how do we know if the launch worked," "what should we track for this launch," "set up UTMs for the announcement," or any request about measuring or evaluating a product launch. Covers pre-launch tracking setup, UTM conventions, per-tier KPIs, benchmark expectations, and retro frameworks.

analyze-account-health

Summarizes B2B account health by analyzing usage patterns, engagement trends, risk signals, and expansion opportunities. Use for customer success reviews, renewal preparation, QBRs, or account prioritization.

launch-email

Write launch announcement emails and changelog digests for product releases. Use this skill whenever someone asks to write a launch email, draft an announcement email, create a product update email, write a changelog digest, or compose an email to accompany a product launch. Also trigger for "write the email for this launch," "draft the announcement email," "help me email our users about this," or any request to craft email copy tied to a product ship. Covers subject lines, announcement structure, segment-specific emails, changelog digests, and timing relative to social.

churn-lost-deal-analysis

Read lost deals and churned accounts from your CRM, extract reasons clustered by theme (missing features, pricing, competitors, UX), and write a prioritized weekly analysis with product improvement recommendations. Use before roadmap planning or to build the case for prioritizing retention work.

launch-tweet

Craft launch tweets, announcement threads, and social posts for product launches across X/Twitter, LinkedIn, BlueSky, and Threads. Use this skill whenever someone asks to write a launch tweet, draft an announcement thread, create social copy for a product release, or repurpose launch messaging for different platforms. Also trigger for "write the tweet for this launch," "help me announce this on Twitter/X," "draft a LinkedIn post for our new feature," or any request to write social media content tied to a product ship. Handles single tweets, multi-tweet threads, and cross-platform adaptation.

craft-experiment-design

Write a hypothesis, define success metrics, and plan a holdout strategy. Use when designing A/B tests or experiment plans.