builder-skills

craft-spec

Turn messy ideas into a clear, structured PRD. Use when you have rough notes, Slack threads, or half-formed ideas that need to become a product requirements document.

interview-scheduling

Find the most active users in Amplitude, check your Google Calendar for open slots, and create personalised Gmail drafts inviting them to a research interview. Never sends — always saves as drafts for your review. Use when planning a user research sprint.

support-feedback-prioritization

Pull Intercom tickets and Slack support messages from the past 7 days, classify each signal, enrich with CRM data (ARR, plan, renewal), score by customer value and churn risk, and output a tiered priority report saved to Drive. Use when you need a fast, data-driven view of what support signals matter most.

launch-blog-post

Write technical launch blog posts optimized for both traditional SEO and AI engine citation (AEO). Use this skill whenever someone asks to write a launch announcement blog post, a technical blog post for a product release, a changelog-style post, or any written content tied to a product launch that lives on a blog or docs site. Also trigger for "write the blog post for this launch," "draft the announcement," "I need a technical write-up for this feature," or any request to create long-form launch content. Covers post structure, technical writing, benchmarks, tutorials, SEO, and answer engine optimization (AEO/GEO).

yes-and

Think bigger about your idea while solving the real risks. Inspired by how the best startup advisors give feedback — they find the kernel of something great, push you to see the larger version you're missing, then help you defuse the landmines between here and there.

diagnose-retention

Diagnose where and why users churn, identify natural usage frequency, build cohort retention curves, and find the behaviors that drive long-term retention. Use when a PM needs to understand churn, improve retention curves, or identify what makes users stick.

meeting-synthesis

Turn one or more meeting transcripts, notes, or Slack threads into concise takeaways and clear action items with DRIs. Works with a single meeting or a batch from the whole week.

prompt-gap-to-publish

Use this skill whenever a user wants to turn AI Visibility data into published content — whether they say "find content gaps", "what should we write about", "which topics have low visibility", "help me get cited by AI models", "create a blog post from our AI Visibility gaps", "we're losing to competitors on these prompts", or any variation where they want to go from AI visibility weakness to a draft article, landing page, or FAQ. This skill connects directly to Amplitude AI Visibility data (topics, prompts, visibility scores, citations, competitor data, full LLM responses and sources) and produces a publish-ready content brief plus full article draft. If the user mentions CMS (WordPress, Webflow, Contentful, Sanity, HubSpot, Ghost, Shopify), also trigger this skill to push the draft directly. Trigger even if they just say something vague like "what content should we create?" in an AI Visibility context.

build-plg-strategy

Design a product-led growth strategy for your product — classify your PLG motion, define activation and monetization architecture, choose distribution channels, plan the PLG-to-sales bridge, and build defensibility. Incorporates AI-era shifts in distribution, pricing, and user expectations. Use when building or overhauling a growth strategy.

diagnose-monetization

Diagnose revenue leaks, analyze willingness-to-pay, evaluate packaging and pricing, and identify expansion revenue opportunities. Use when a PM needs to improve conversion to paid, optimize pricing, reduce revenue churn, or find upsell and expansion opportunities.

market-research-digest

Synthesize Drive files, Granola meeting notes, and web signals into a weekly Markdown research summary with Trends, Competitors, Ideas, and Risks sections. Use when a PM wants to consolidate scattered research into a single weekly digest.

map-growth-loops

Identify, map, and measure the self-reinforcing growth loops in your product — viral, content, paid, and usage loops. Understand cycle time, throughput, and where loops are broken. Use when a PM needs to move beyond linear funnel thinking and understand the compounding systems that drive sustainable growth.

product-diagnosis

Diagnoses product health by cross-referencing Amplitude analytics (dashboards, charts, funnels, feedback, AI agent analytics), optionally Datadog (errors, latency, stack traces), and optionally Slack (qualitative feedback, bug reports, feature requests). Identifies what's broken, what's working, and what to do about it — with root causes, not just symptoms. Use when asked to "diagnose my product", "what's going on", "product health check", "what's broken", "where are users struggling", "give me a product diagnosis", or "what should I focus on".

stakeholder-update

Write a weekly stakeholder update on a core pillar or initiative — metrics, bets in progress, customer quotes, and highlights. Use when you need to keep leadership and cross-functional partners informed on what's shipping and what's moving.

playing-to-win

Develop a strategy using the Playing to Win cascade — Winning Aspiration, Where to Play, How to Win, Capabilities, and Management Systems. Use when you need to make strategic choices about markets, positioning, and competitive advantage.

pm-weekly-brief

Read your Slack mentions, calendar events, and recently modified Drive documents from the last 7 days and synthesize them into a short personal PM summary. Use at the end of each week to capture what happened before it fades.

jobs-to-be-done

Uncover the functional, social, and emotional jobs driving customer behavior. Use when you need to understand why customers hire, switch, or abandon products — not just what they say they want.

create-dashboard

Builds comprehensive Amplitude dashboards from requirements or goals, organizing charts into logical sections with appropriate layouts. Use when creating a complete dashboard from scratch or assembling existing charts into a cohesive view.

launch-video

Plan and produce video and visual assets for product launches — demo videos, GIFs, screenshots, and programmatic video with Remotion. Use this skill whenever someone asks to create a demo video, record a product walkthrough, make a launch GIF, plan visual assets for a launch, or decide what media to create for an announcement. Also trigger for "what should our demo video show," "how do we record the product," "I need visuals for the launch," "make a video for this launch," or any request about creating non-text media tied to a product release. Covers video scripting, recording, programmatic video (Remotion), GIF creation, screenshot best practices, and per-platform format guidance.

source-outranker

Use this skill whenever a user wants to understand which external sources are being cited by AI models on topics relevant to their brand, and wants to create content that will outrank those sources — whether they say "what sources are AI models citing", "why is [third-party site] being cited instead of us", "we want to be the definitive source on X", "build something that gets cited more than G2 or TechRadar", "create an authoritative asset", or any variation where the goal is producing a new reference asset (definition page, benchmark, methodology, glossary, comparison hub) designed to beat existing top-cited sources. This skill analyzes AI Visibility source data, reverse-engineers what makes top-cited pages authoritative, and produces a superior source asset — then pushes it to CMS as a draft. Trigger on any mention of "sources", "third-party citations", "authoritative content", "definitional pages", or "outrank".

amazon-working-backwards

Write a PR/FAQ for a product idea using Amazon's Working Backwards process. Start from the customer press release and work backward to what needs to be built. Use when validating whether an idea is worth building before committing to a spec.

launch-strategy

Plan and execute product launches using a tiered framework — from major new products down to small improvements. Use this skill whenever someone asks to plan a launch, create a launch checklist, define launch tiers, write launch messaging, or coordinate a product release. Also trigger when someone says "we're launching X" or "how should we announce this feature" or "what's our launch plan" — even if they don't use the word "strategy." Covers messaging, naming, launch assets, timelines, and post-launch retros. This is the master launch skill; it references the companion skills (launch-tweet, launch-landing-page, launch-distribution, launch-email, launch-video, launch-metrics) for specific execution.

analyze-feedback

Synthesizes customer feedback into actionable themes including feature requests, bugs, pain points, and praise. Use when planning product roadmap, understanding user sentiment, investigating specific issues, or preparing voice-of-customer reports.

discover-opportunities

Discovers product opportunities by analyzing Amplitude analytics, experiments, session replays, and customer feedback. Synthesizes evidence into prioritized, actionable opportunities with RICE scoring. Use when the user asks to "find opportunities", "what should we build", "where are we losing users", "product gaps", or wants a data-driven backlog of improvements.

analyze-chart

Performs deep analysis of a specific Amplitude chart to explain trends, anomalies, and likely drivers. Use when a metric looks unusual, investigating a spike or drop, or understanding the "why" behind numbers.