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launch-email

Write launch announcement emails and changelog digests for product releases. Use this skill whenever someone asks to write a launch email, draft an announcement email, create a product update email, write a changelog digest, or compose an email to accompany a product launch. Also trigger for "write the email for this launch," "draft the announcement email," "help me email our users about this," or any request to craft email copy tied to a product ship. Covers subject lines, announcement structure, segment-specific emails, changelog digests, and timing relative to social.

90

Quality

88%

Does it follow best practices?

Impact

Pending

No eval scenarios have been run

SecuritybySnyk

Passed

No known issues

SKILL.md
Quality
Evals
Security

Quality

Discovery

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is an excellent skill description that clearly defines its scope (launch announcement emails and changelog digests), provides extensive natural trigger terms that users would actually say, and explicitly states when to use it. The description is comprehensive without being padded, covering both the 'what' and 'when' thoroughly while maintaining a distinct niche.

DimensionReasoningScore

Specificity

Lists multiple specific concrete actions: 'Write launch announcement emails and changelog digests,' 'subject lines, announcement structure, segment-specific emails, changelog digests, and timing relative to social.' These are clearly defined, actionable capabilities.

3 / 3

Completeness

Clearly answers both 'what' (write launch announcement emails, changelog digests, subject lines, segment-specific emails) and 'when' with an explicit and detailed 'Use this skill whenever...' clause listing multiple trigger scenarios.

3 / 3

Trigger Term Quality

Excellent coverage of natural trigger terms users would say: 'launch email,' 'announcement email,' 'product update email,' 'changelog digest,' 'write the email for this launch,' 'draft the announcement email,' 'help me email our users about this,' and 'email copy tied to a product ship.' These are highly natural phrases.

3 / 3

Distinctiveness Conflict Risk

Highly distinctive niche: launch announcement emails and changelog digests specifically tied to product releases. The triggers are narrowly scoped to product launch email copy, making it unlikely to conflict with general email writing or general announcement skills.

3 / 3

Total

12

/

12

Passed

Implementation

77%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This is a strong, highly actionable skill that provides concrete templates, formulas, and decision frameworks for writing launch emails. Its main weakness is length — it could be more concise by trimming explanations of concepts Claude already understands (email client behavior, why brevity matters) and consolidating overlapping advice sections. The content is well-structured with clear tiers and workflows, making it immediately usable.

Suggestions

Trim explanatory context Claude already knows (e.g., why email outperforms social, how preview text works in email clients) to reduce token usage by ~20-30%.

Consider extracting the segmentation table and subject line formulas into a companion reference file to improve progressive disclosure and keep the main skill focused on workflow.

DimensionReasoningScore

Conciseness

The skill is well-written and mostly efficient, but it's quite long (~900 words) for what is essentially a copywriting guide. Some sections explain things Claude already knows (e.g., 'Email consistently outperforms social for conversion because it reaches people who already care,' 'Most email clients show 40-90 characters of preview text'). The 'what to avoid' and 'common mistakes' sections overlap somewhat. Could be tightened by ~30%.

2 / 3

Actionability

Highly actionable with concrete subject line formulas, specific word count targets per tier, exact email structures, a ready-to-use digest template, timing guidance (2-4 hours after social), and specific examples of good vs. weak openings. Claude could immediately draft any of the three email types from this content.

3 / 3

Workflow Clarity

The workflow is clearly sequenced: email types are tiered with distinct structures, the timing section provides an explicit 1-2-3 launch day sequence, and the segmentation table provides clear decision criteria. The 'common mistakes' section serves as a validation checklist (e.g., ensure landing page is live before sending). For a content-creation skill, this level of workflow clarity is appropriate.

3 / 3

Progressive Disclosure

The companion skills section at the bottom provides good cross-references to related skills, but the SKILL.md itself is monolithic — all content is inline with no references to supporting files. The segmentation table, subject line formulas, and digest template could reasonably be split into referenced files to keep the main skill leaner. However, no bundle files exist to support such splitting.

2 / 3

Total

10

/

12

Passed

Validation

90%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation10 / 11 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

10

/

11

Passed

Repository
amplitude/builder-skills
Reviewed

Table of Contents

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If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.