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launch-email

Write launch announcement emails and changelog digests for product releases. Use this skill whenever someone asks to write a launch email, draft an announcement email, create a product update email, write a changelog digest, or compose an email to accompany a product launch. Also trigger for "write the email for this launch," "draft the announcement email," "help me email our users about this," or any request to craft email copy tied to a product ship. Covers subject lines, announcement structure, segment-specific emails, changelog digests, and timing relative to social.

72

Quality

Does it follow best practices?

Impact

No eval scenarios have been run

SecuritybySnyk

Passed

No known issues

SKILL.md
Quality
Evals
Security

Quality

Content

80%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A strong, concrete launch-email guide with copy-paste templates, formulas, and a decision table that make it highly actionable and concise. It would benefit from a single explicit checkpointed composition workflow and from offloading detailed templates into reference files to improve progressive disclosure.

Suggestions

Add an explicit end-to-end workflow (pick tier → pick segment → draft subject → draft body → verify landing page/blog is live → send at the scheduled time) with a validation checkpoint before send, rather than burying those checks in the 'Common mistakes' list.

Move the detailed subject-line formulas, changelog digest template, and segmentation table into reference files (e.g., references/subject-lines.md, references/changelog-template.md) so SKILL.md is a leaner overview with clearly signaled one-level-deep links.

Trim the minor editorial sentences (e.g., 'Brevity signals respect for the reader's time') to tighten conciseness further, even though they are not a significant defect.

DimensionReasoningScore

Conciseness

The body is dense with concrete tactical guidance — word limits ('under 400/300/150 words'), structures, formulas, a segmentation table — and avoids explaining concepts Claude already knows; the few editorial sentences ('Brevity signals respect for the reader's time') are minor tone-setters, not padding, clearing the 'lean, every token earns its place' bar.

3 / 3

Actionability

It provides copy-paste-ready material — subject-line formulas ('Introducing [Product/Feature]: [one-line value prop]'), a changelog digest code-block template, a segmentation decision table, and good/weak opening examples — fully concrete and executable guidance rather than vague direction (score 1) or pseudocode (score 2).

3 / 3

Workflow Clarity

The launch-day timing sequence is clearly numbered and 'Common mistakes' acts as a checklist, but there is no single explicit end-to-end composition workflow with formal validation checkpoints; the key validations (landing page/blog live, plain-text version) are implicit in the mistakes list rather than a checkpointed gate, matching the 'sequence present but checkpoints missing or implicit' anchor.

2 / 3

Progressive Disclosure

It is a single well-sectioned ~150-line file with no external references or bundle files; though well-organized, it exceeds the under-50-line simple-skill exemption and keeps detailed templates (subject-line formulas, changelog digest, segmentation table) inline that could be offloaded to reference files, matching the 'content that should be separate is inline' anchor rather than the split-with-signaled-links anchor (score 3).

2 / 3

Total

10

/

12

Passed

Description

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

An excellent description: it states concrete actions, provides rich natural-language triggers, explicitly answers both 'what' and 'when,' and occupies a distinct launch-email niche. No changes needed.

DimensionReasoningScore

Specificity

Quotes 'Write launch announcement emails and changelog digests' and 'Covers subject lines, announcement structure, segment-specific emails, changelog digests, and timing relative to social' — it lists multiple specific concrete actions rather than vague language ('Helps with documents', score 1) and is more comprehensive than the single-domain anchor (score 2). Voice is correctly third person ('Write...').

3 / 3

Completeness

It answers both what ('Write launch announcement emails and changelog digests for product releases') and when with an explicit 'Use this skill whenever someone asks to...' plus 'Also trigger for...' clause, satisfying the explicit-trigger bar rather than the what-only anchor (score 2).

3 / 3

Trigger Term Quality

It includes many natural phrases a user would actually say — 'write a launch email,' 'draft an announcement email,' 'write a changelog digest,' 'write the email for this launch,' 'help me email our users about this' — giving broad coverage beyond the 'some relevant keywords' bar (score 2).

3 / 3

Distinctiveness Conflict Risk

The niche is narrowly scoped to emails 'for product releases' / 'tied to a product ship' with distinct launch-tied triggers, making it unlikely to fire for a generic email skill or the companion launch-* skills; clearer than the 'could still overlap' anchor (score 2).

3 / 3

Total

12

/

12

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository
amplitude/builder-skills
Reviewed

Table of Contents

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